
Dead Rising 2 is releasing next week, and with Capcom grooming the franchise to become a key member of its portfolio, they are not holding back on clever marketing strategies to draw consumers into the Dead Rising universe.
Publishers have been talking for some time about releasing paid demos that both whet the appetite of consumers and generate revenue. Feedback from the community about paid lengthy demos has mostly been negative, which has resulted in very few publishers charging for them. Releasing a paid demo, as Capcom has shown, really comes down to presentation.

All 21 Classic Games are playable for a limited time 🎮

Jason Dietz: "We reveal the past year's best and worst video game publishers (based on their 2025 releases) in the 16th edition of our annual Game Publisher Rankings."
But... but... the garbage-mongers always tell us that Square Enix is in trouble! 😂

Capcom has clarified its current stance on generative AI in its videogames. The major Japanese publisher and developer behind popular series like Resident Evil, Street Fighter, and Monster Hunter has revealed that while it doesn't use gen-AI assets in their games, it is exploring ways to use generative AI to streamline the game development process.
Using Artificial Intelligence (more like Realistic Stupidity) art assets in your games is a great way to get people to boycott your product. We don't need that ugly, unsophisticated, generic, fake art in our games, good on CAPCOM for not using that garbage.
Naw you can't fool us, You work with Nvidia, that's a fact! And here you wanted to advertise but now look stupid!
Case Zero was great! Bring on Case West!