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Analyst reports Microsoft slashing Xbox 360 build plan by 40%

Pacific Crest analyst, Michael McConnell reported this week that rapid deterioration of consumer demand has forced Microsoft to slash its Xbox 360 build plans by 40% for the fourth quarter.

In his recent report of looming difficulties facing the chip sector, according to the Wall Street Journal, McConnell reported that he has “become alarmed by the rapid pace of deteriorating demand forecasts for Q4, the consistency of these findings throughout every level of the supply chain, and, most important, the magnitude of next quarter’s projected sales declines at semiconductor component vendors, which we believe to be underestimated by investors.”

Along with Microsoft, McConnell has also reported that HP and Acer have both also reduced their build plans.

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smgamers.com
ranmafandude5741d ago ShowReplies(3)
ndibu5741d ago

Correct me if I'm wrong but isn't this xbox 360's best year as far as demand and sales?

Anon19745741d ago

The last 18 months Microsoft reported, 360 sales were off 4 million units from the 18 months before that. Out of the past 5 quarters reported, only one quarter had positive year over year growth and in the first six months of the year alone they trailed the PS3 by 1.6 million consoles according to official numbers. On top of that Microsoft has been reporting (up until last quarter) a full year of declining revenue from the 360 console and declining software sales - offset by increased XBL revenue.

Since the 360s went on sale worldwide in Mid July we've seen a spike in 360 sales in the US but no official numbers are available from Microsoft for that time period, and the recent spike we've seen in US numbers probably has more to do with the price cut on old consoles then it does with the limited quantities of the 360s that are available.

And now it looks like Microsoft is dramatically trimming their 360 production. It appears there's a bit of a disconnect between how well Microsoft says they're doing with the 360 and what their actions tell.

Forbidden_Darkness5741d ago

Great reply Darkride66, you defiently deserve a bubble for that. The XBL revenue makes me wonder if that is the sole reason that upped the price to 60 dollars, to make a bit more because of falling 360 sales? Which isn't a big price increase, but there's nothing to really back up why they raised it for the gamers side of it, and with alot of gamers finding it hard to buy things in this economy, ten bucks is alot, especially for people who are getting hours cut or being laid off.

Nineball21125741d ago

You know, that makes sense to me. As Forbidden says, the increase in the price of Live may very well be due to the fact that there is declining revenue from the hardware side of things.

It'll be interesting to see the official numbers from Microsoft's financials when they are available.

dabri55741d ago (Edited 5741d ago )

The whole reason why Console makers can't make their systems life spans last longer than 6-7 years before releasing another system is because of this. They have to continue to sell lots of systems and they have dried out the market by that point. I expect to see new consoles announced at this years E3 with continued support of the current systems for another 5-7 years after (like the ps2 and ps1 did).

***********

@disagrees
Look at every console released thus far in the industry. How long of a life span did it have before the next iteration was released? This doesn't mean the company stopped supporting it, they just released the new product. To think that Sony or Microsoft or even Nintendo will just sit on the current gen consoles for another 5 years is ridiculous. I know some of you only just bought a console because of the price but that doesn't mean you didn't just buy 6 year old consoles.

outrageous5741d ago

Great piece...and Xbox 1 lost 3.7 billion...lol. How far back does this clown want to go...Who are all the people who are buying the new xbox since June???...LMFAO. How does he think Halo reach, Fable and CoD are gonna do for the 360 this holiday.

@Darkride66...keep crying, many analysts are predicting M$ may jump out in front of Sony by 10+ million units by the time the holidays are over...lol. It's been 5 years and Sony is still in last place, even with M$ not selling anything in Japan. XBL is the envy of the entire gaming world and has generated 1++ billion dollars. What was M$ net profit last year...exactly. Why don't you talk about Sony's 100's of millions lost every quarter...lol...oh yeah, that's right, Sony's on top, starting at the BOTTOM.

JBroken5741d ago

The guy asked about 2010 being the best year so far then you go and give him a long speech about the past 18 months

Nineball21125741d ago

Wha?

18 months = 1 year + 6 months.

According to my world, this is Sept. 2010.

So, less one year = Sept. 2009
Less 6 months = March 2009

Umm, yeah... 2008, not so much.

Wh15ky5741d ago (Edited 5741d ago )

The reason that new consoles are released every 6-7 years is advancements in technology not a "dried out market". The big profits are not made from hardware sales, they are made from software sales.

I think a new xbox and Wii COULD be announced next E3 but not because of their markets being "dried out" its because the technologies in their current systems are becoming very dated.

nickjkl5741d ago

why do you have one bubble that post is godly

5741d ago
Oner5741d ago (Edited 5741d ago )

@ outrageous ~

-----------------------------
"many analysts are predicting M$ may jump out in front of Sony by 10+ million units by the time the holidays are over...lol."
-----------------------------

LOL is right. You keep hoping for that one to be true.

-----------------------------
It's been 5 years and Sony is still in last place
-----------------------------

Bzzz Wrong. #1 because the PS3 has only been out for ALMOST 4 years. But mainly for #2 because you said "SONY" which has PS2, PSP & PS3 just like Ninty has Wii & DS, Microsoft ONLY has 360 in the console market and are TRULY the ones dead last if you want to speak reality.

-----------------------------
...M$ not selling anything in Japan.
-----------------------------

You got that partially right!

-----------------------------
XBL is the envy of the entire gaming world and has generated 1++ billion dollars.
-----------------------------

If you think off the backs of people who have absolutely no choice to do so is "cool". Because everyone who has a

Wii
DS
PS2
PSP
PS3
PC
Hell even those who had Dreamcast's

All get the same ability (and some actually more) FOR FREE! But I ask what does M$'s "generated profit have to do with YOUR GAMING?

Nothing.

You play sales while EVERYONE else plays games...and honestly (especially right now) the 360 is in dire need of exclusive titles to keep up.

The Lazy One5741d ago

"and the recent spike we've seen in US numbers probably has more to do with the price cut on old consoles then it does with the limited quantities of the 360s that are available."

maybe last month. The S has been out for 2 months, and the sales are only going up. If it were more isolated to June, then maybe you'd have a larger point, but there's little evidence that 360S's are not selling.

Since the launch of the S, the worldwide sales of the slim have been doing better than the PS3 slim did originally, and without a $100 price drop to go along with it.

+ Show (8) more repliesLast reply 5741d ago
Kain815741d ago

i think it has more to do with the stockholders. The stockholders/Investors are against the 360 division... http://www.businessweek.com...

Non_sequitur5741d ago

I guess this may have to on how they report their inventory in their balance sheets.

5741d ago
sack_boi5741d ago

This crapticle makes no sense at all.

commodore645741d ago (Edited 5741d ago )

well, what do you expect?

It was written by none other than darkride66.
It was submitted by none other than darkride66.
SMGamers.com is darkride66's blog.

The actual post from Barron's reports weakening demand across the ENTIRE chip sector, not just what the headline implies.

What's more, the 40% reduction in production for the 360 is likely a ramping down of production after extra 360s were produced for the expected spike in demand following the release of the 360s.
This was to be expected, ceteris paribus.
Darkride66, however, conveniently neglected to mention this.
Is anyone surprised?

As a perfect parallel example, the ps3 experienced a similar spike in demand following the release of its ps3 slim, and subsequent reduction in demand and production last year.
http://www.escapistmagazine...

Funnily enough, the author darkride66, seeks to spin this as a specific negative for the 360, when cutting back production is actually a feature of the entire 'chip industry' and not restricted to the 360 alone.
Why does he do that?

How is it that this has become a specifically negative 360 spin, when in fact a multitude of related industries are experiencing the same circumstance?
It makes no sense.

Unfortunately, we all know that Darkride66 has often made analytic excuses for the ps3 profitability, blaming the global financial crisis and the appreciating Japanese yen for the PS3 losses.
Yet, now, he doesn't seem willing or able to apply the same business sense.

I honestly wonder about that guy.

Now I am just waiting for Darkride66's multiple account 'Coljessup' to show up.

ColJessup5741d ago (Edited 5741d ago )

You keep accusing me of being DR66, yet I haven't got a clue why. Just because I call you on your crap? How many other users who disagree with you do you PM accusing of being DR? If you think everyone who thinks you're full of it is DR, you must see Darkride everywhere. "Ah! He's over there! Now he's over there! He's everywhere!" That's a little freaky if you ask me.

I PM'd DR and know a bit about what you're about. I haven't been on this site long, but one thing that's consistent, whenever I see you posting it's crap. At least DR makes sense and sticks to the facts. You should try it sometime, instead of lies you push. "It's just ramping down because of ramping up!"

Brilliant. Now try to prove that just isn't a bold faced lie that you made up. Where's the proof that Microsoft is ramping down because of increased production? All I see is an analyst saying MS is ramping down because of falling demand. The numbers DR gave above seems to back that up. A whole year of falling sales? Spin that, loser.

I don't know if this site is DR's blog and frankly I don't care. He links right to article and it says clear as day, Microsoft is cutting 360 making by 40% due to falling consumer demand. DR's article is right on the money as far as I can tell.

And what's this BS about ramping down production? Don't you think the analyst - who tracks the industry and chip sales would know if this was the case? And Microsoft didn't ramp up anything. The fact is the 360s is in short supply and Microsoft said they're in short supply. Why would they ramp down if they can't keep up with demand? Why don't you use your head?

You accuse DR of spinning this negatively. And then you try to positively spin a forced 40% cut in production. Do you have any clue how much of a loser that makes you look?

I look forward to continuing to shoot down your crap with plain, old fashioned logic. I'm pretty sure everyone already knows what a troll you are - but it's fun to cut you down because you're so out to lunch with your comments. You can't argue, so you just invent crap. It's hilarious.

Pretty obvious to me, you can't handle the truth!

Dragon_Hiko5741d ago

Very nice. +Bubs for owning the 'intelligent' trolls. ^_^
It's just so refreshing to know a few people can actually use their brains like you. Haha

Omega45741d ago

If they are having to cut down and they are still selling so much they should definitely be able to keep up with console demand when Reach and Kinect hit.

Forbidden_Darkness5741d ago

I just don't see Reach giving them more console sales, anyone who likes the Halo franchise or ever wanted to try it, should already have a 360. As for Kinect, time will tell, i'm wondering how it'll fair with new comers.

T9X695741d ago (Edited 5741d ago )

Halo Reach limited console, people that already own a 360 will sell theirs just to buy that one. That's like saying GT5 isn't a system seller because anyone who wanted to try GT should already have a PS3.

@lokiroo420 - Doesn't matter there is still a next gen GT game on the PS3, if you wanted to play GT on your PS3 its possible.

Halo isn't a system seller but GT is? Get the fuck outta here with your fanboy BS.

Halo Reach has over 2 million pre-orders which is more than most PS3 exclusives sell in the entire existence, to say its not a system seller is just idiotic. Some of you guys try so hard to spin the dumbest shit its not even funny.

EDIT:

http://www.amazon.com/gp/be...

Look at #4 on the list, and you're going to tell me Reach isn't a system seller? This is just Amazon to, that's not including every other retailer around the world. You kids are in denial.

lokiroo4205741d ago (Edited 5741d ago )

No its not the same as people wanting gt5, there hasnt been 3 games released with the gran turismo name.

edit:
"Halo isn't a system selling but GT is?" Care to write that in English?

fooltheman5741d ago

what hit what? all those angry moms that throw disfunctional kinect at your head?

wollie5741d ago

Except a real GT games hasn't been released for the PS3

lowcarb5741d ago

Halo has become a must have household name title unlike GT5. Because of this just like the Wii I can see many newcomers jumping on the Reach360 bandwagon. If gamers wanted a console to play GT5 so bad they would have already purchased one for Gt5p by now. This holiday will end the speculation once and for all.

likedamaster5741d ago (Edited 5741d ago )

Sounds like the same regurgitated bullcrap I see on every other thread about Halo.

Halo moves consoles.

nnotdead5741d ago (Edited 5741d ago )

all of you are idiots. big games will bump console sales. i doubt Reach will have the same impact as Halo 3, but it will have one non the less. GTP isn't GT5. i have no idea how one could argue Reach will push consoles but GT5 won't, because GTP already came out.

+ Show (4) more repliesLast reply 5741d ago
UNCyrus5741d ago

US isn't the only region that matters, you forget that

frelyler5741d ago

I get what you are saying, however there have already been three halo games thus far in the 360's life cycle. There have been ZERO GT's and a lot of people have said in there comments all over the web that they are waiting to buy a PS3 until A:) a price drop or B:) GT5 comes out. There has already been a price drop so I would imagine there would definitely be a sales boost. The same could be said for 360 IF there had been no Halo games this gen yet, but that is simply not the case. Just thought I would point out your failed/ lack of logic. Also you seem so angry do you need a hug?

Steve_Urkel5741d ago

"There have been ZERO GT's"

Really big guy? What about the 5 million copies of GT5P sold?

OC_MurphysLaw5741d ago

Many don't recognize the existence of GTP as it will upset them to know they paid $40 for a game that gave them 1/4 of what they will pay for GT5 proper.

GTP is a slap to the face when you compare what it offered fans versus the real deal.

But remember....GTP does not exist and therefore cannot be used against a fanboy argument.

Trebius5741d ago

It's not a full game, nor was it expected to be received as one, considering there was a GT3p years ago, which also sold millions, then the release of GT3 doubled it.

scofios5741d ago (Edited 5741d ago )

@Dlacy13g
halo odst that dlc that is sold for full retail price remember .
and cackdown 2 ?? . but he cannot be used against a fanboy argument.

OC_MurphysLaw5741d ago

I will give you Crackdown 2 as I felt that game did very little to change anything from the first and very much felt like an add on.

Halo ODST I will argue. Yes it was a short campaign...but it was good, fire fight was such a tremendous addition to the series and game play that it really made it a real game to me.

Now...would I be upset if either of those two games had been priced at $40 instead of $60? Nope. I think especially for Crackdown 2 $40 was the right price not $60.

If GT5P was a demo as you say then it should have been priced like one. Not $40 like they did but at most $20 and even that is a stretch. I am sorry but no "demo" is worth $40.

Back on topic...the whole point of this is 5 million people did buy the GT5P "demo" and thus the thirst for a GT game on the PS3 has been addressed...albeit in demo form.

dragon825741d ago (Edited 5741d ago )

Well if a overpriced "DEMO" of GT5 sold over 5 million copies (PSN purchases are not added in to the sales figures). Imagine how many copies the "REAL" game will sell.

Can't we all just agree that GT5 and Halo Reach will both be sales juggernauts??

+ Show (3) more repliesLast reply 5741d ago
frankymv5741d ago (Edited 5741d ago )

the 360 is showing its age. tick tock.

memots5741d ago (Edited 5741d ago )

I was really suprise how quickly it started to show its age. I mean there hasn't been much evolution in the game that was released. It seems to have peaked out a while back now.

But i have high hope for Reach. I have a bunch of card for 1 free month of Xbl Gold that will get used when this comes out.

DigitalRaptor5741d ago

The golden age of the 360 has been. It's gone!

Now only Halo and Gears fans should see the need to buy one.

Reach is the last quality Halo from Bungie, and Gears of War 3 is the last in the series as far as I know. Kinect is epic fail for the core 360 supporters and there's been very few signs of Microsoft's interest in the hardcore, especially regarding exclusives.

There's so much vitality left in the Playstation brand currently, especially if you looks ahead at all the exclusive new IPs, promising sequels and the fresh way in which publishers and developers now see the PS3 as a completely viable platform:

Valve, EA, Capcom, Bungie and many more.

2009 was a major turning point, if not 2008 (with MGS4 and LBP). And now all I can see is great things ahead!

This comment will probably get many disagrees, and I can't help those of you 360 fans who might get a butthurt reaction from it, but it's Microsoft's fault, not yours - remember that!

lokiroo4205741d ago

Greenturd cant spin this into an NPD victory.

Show all comments (115)
70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

Read Full Story >>
simulationdaily.com
Jin_Sakai31d ago (Edited 31d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio31d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing31d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9231d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit31d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing31d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9230d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

Show all comments (13)
70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

Read Full Story >>
gamedeveloper.com
Eonjay32d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn233d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers33d ago (Edited 33d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn232d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown33d ago

You don't really know how this works huh?

Profchaos33d ago (Edited 33d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay32d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay32d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac32d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger33d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300033d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde33d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood33d ago (Edited 33d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde32d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

Show all comments (28)
50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

Read Full Story >>
gamefile.news
Agent7534d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_32d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.