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Microsoft's Kinect launch laughs at sweaty gamers

AtomicMPC (Australia):

Microsoft hosted two launch events over the last couple of days for the upcoming Kinect motion sensor add-on for the Xbox 360. Oddly, Atomic was invited to the lifestyle and consumer launch, which was... odd, to say the least. However, it did open a terrifying window on how a gaming giant presents its business to the rest of the consumer landscape.

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atomicmpc.com.au
jack_burt0n5737d ago

"Gaming's not just for sweaty thirty year olds in Metallica t-shirts," quipped Microsoft's regional entertainment tzar at yesterday's lifestyle event. The audience of fashion editors and lifestyle doyens yukked it up appreciatively, but we couldn't believe our ears. That's it? That's what you're reducing a huge percentage of your audience to now - a one-liner gag to make the cheap-seats feel it's okay to waddle about in front of their television sets?"

LOL great article I remember Nintendo before the wii launch

"We want to get as far away from the, "lonely male gamers", people that spend hours sitting alone playing a game. We dont want to be associated with these social outcast gamers anymore."

Love you too nintendo. /SARCASM

rroded5737d ago (Edited 5737d ago )

seriously they do
sure they may think your a failure at life n may have ditched ya for the more upclass casual market.
but at least they charged ya an extra 10$ ta play their second rate online service.

120FPS5736d ago

Retard - Live is not a second rate service

MisterNiwa5737d ago

Well that was what the Nintendo President back then said, then Satoru Iwata came and ruled.

uxo225736d ago

Just another blah blah, BS article that is simply pointless to say the least.

Rainstorm815737d ago

MS wants casual dollars.....period

First they wanted to be the gamers choice by trying to duplicate the PS2 success by getting alot of PS2 titles.

Now its time to emulate the Wii....

Note to Microsoft: once you abandon the Hardcore gamers your console future will be in doubt.

mcstorm5737d ago

This maybe true but they pulled the first one off so why cant the pull this one off.

Lets face it you may love or hate MS being in the games market but because of the money power they have they are pushing Sony and Nintendo all the way with there consoles and on line so it is good to have them in the mix as the ps3 would not be what it is today if it was not for the 360.

Rainstorm815737d ago

i agree i know many 360 gamers that have 360s just for the XBL service.

Xbox Live is thier ace in the hole, but the hardcore gamers are the ones that fuel xbl's success. If MS exes keep turning thier back on the real core audience (F U Kudo) in public, it wont turn out good.

Sony's "Get two jobs just to get a ps3" comment still haunts them.

Luckly they are making up for it by catering to the core audience more than any other console company.

They pulled it off but at what cost?? just to get multiplats of games not considered to be the best of thier respective series (DMC, RE5, GTA4, FF13....etc) meanwhile losing most of the companies' exclusive support that made the xbox360 a viable console. (Epic, Bioware, Bungie)

Only time will tell.

mcstorm5736d ago

I agree with your comments but I think MS have some thing for the hard core next year but because they are trying to make Kinect for every one they are not confusing it with the big names like Halo and Forza at the beginning to attract the new audience and with reach MoH BlackOPS Fifa Fable 3 Rock Band ect coming out before the end of the year this will keep the core 360 owners happy until the beginning of next year when they will start to show off the exclusives again on the 360.

I don't think any users look at this this way because they want everything now but I think selling kinect this way at the end of the year will make it a success where I think they way sony are selling Move by mixing it up with the hard core will not bring many new users to the PS3.

goldensfree5737d ago

ta ya ms....

can we go back to the days of the original xbox??? pls think bout it for your next console k

Sarcasm5737d ago

It's funny how those sweaty thirty year olds in Metallica t-shirt are probably the majority that will pay the extra $10 for XBL.

+ Show (2) more repliesLast reply 5736d ago
Bigpappy5737d ago

I refuse to approve this only because it has zero information.

lokiroo4205737d ago

Probably why it is listed as an opinion piece.

kasasensei5737d ago (Edited 5737d ago )

Still on the defensive?
Why do you take it personally?
Your life depends on the sales or what?
Amazing how certain people like you are on the denial....

DelbertGrady5737d ago

It's bashing MS & Kinect and is therefore extremely well-written and informative.

kasasensei5737d ago

No surprise here. Microsoft don't know what they are doing...

Chris_TC5736d ago

They're opening themselves up to a new demographic and tell that audience what they want to hear.
That's marketing 101, and any "hardcore" gamer who takes offense in what was said is either oblivious to how the economic world works or is themselves one of the sweaty basement dwellers.

kasasensei5736d ago

The "new demographic" and the "audience" you are talking about are buying Wii for about 4 years now. Don't you think it (73M) represents a tiny shard in kinect's foot?
And you think this same audience will pay to play online too?
Obviously, you overestimate the potential of kinect and the power of the 360 to bring all the casuals to it and make them pay more than ever.
If you really think kinect will sale well, please explain why. I am curious to know why you feel so confident in that product. :)

Qui-Gon Jim5736d ago

Because they don't care about playing online. If they did, they would already have an XBox 360 or a PS3 instead of a Wii.

Chris_TC5736d ago

Where did I say that the Wii is not a shard in Kinect's foot?
Where did I say that the audience will pay for online?
Where did I say anything about the potential of Kinect or the power of the 360?
Where did I say that the Kinect will sell well?
Where did I say that I feel confident in the product?

You fanboy kiddies really need to stop thinking in black and white, making immediate assumptions. I merely explained Microsoft's reasoning behind the marketing.
I don't care how well this thing sells. I'd never use it myself anyway because I'm not interested in consoles.

kasasensei5736d ago (Edited 5736d ago )

Well Chris, obviously, when you say "they tell that audience what they want to hear", you agree with their/that statement, you think they propose something that the majority of gamers wants.
So i can deduct from that you are confident in the product, the sales, the potential and everything around it... You think Microsoft's marketing will touch the heart of the gamer crowd... cause, You obviously know how the world works better than any of us here.
We all know Microsoft knows how to hype any product, no doubt about that, but here, the product is a "total overpriced garbage", no able to do 50% of what it was supposed to be at the beginning. So even if you are confident in Microsoft's marketing, there is still a high possibility for this device to fail.
And for this reason, i can not agree with you and stay more confident to my point of view, they don't know what they are doing right now.

Chris_TC5736d ago

<<So i can deduct from that you are confident in the product, the sales, the potential and everything around it...>>
You cannot deduct that because it's not true.
From a technological standpoint I'm interested in the motion capture technology used by the system. But I think it's glitchy, and the current implementation will lead to boring games.

Or rather, games which are boring to me. There is a huge crowd out there who will love this thing. Wii is just about the last piece of entertainment technology I'd ever touch, and yet the world is crazy about it.

+ Show (2) more repliesLast reply 5736d ago
Alos885737d ago

Fuck you Microsoft, this was a disgusting display and you should be ashamed. Whatever happened to "We won't forget about the hardcore"? It's not even that which I take issue with- it's that you are blatantly insulting the people who have kept you in the industry to this point.
You've just lost a Kinect sale.

Obama5737d ago

When they said they won't forget the hardcore, they really meant the hardcore fanboys. Don't worry MS, the hardcore 360 fans won't forget you either even if you disappoint once again.

kerrak5737d ago

I'm 40, i don't have metallica t-shirts, i've been gaming for 30 years, all genres all platforms. I consider myself a hardcore gamer because i love games.
I won't buy Kinect.

Studio-YaMi5736d ago

just won the internet LOL
good for you man !

Show all comments (30)
20°

Joy Ride Turbo - The Beginning of the End for Xbox Kinect

Joy Ride Turbo launched 10 years ago today. The first title was Xbox Kinect exclusive, yet this sequel failed to support the device at all.

300°

10 of the Biggest Video Game Hardware Failures Ever

Cultured Vultures: "Sadly, not all hardware is created equal, and no matter how much developers might try, some gaming hardware just fails to hit the mark. We’ve compiled a list of 10 gaming hardware fails, and boy did some fail hard."

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culturedvultures.com
Knightofelemia1578d ago

I would label the Power Glove, Kinect, and that Tony Hawk skateboard more as hardware addons hardware failure would be like the Virtual Boy and one day Stadia.

Magog1577d ago

Kinect was bundled with every Xbox One and inflated the price on an already underpowered and low RAM machine so for the One it wasn't an accessory as much as a white elephant.

CaptainHenry9161577d ago (Edited 1577d ago )

Definitely the RROD but that power glove had a lot of issues as well. The Kinect just didn't work

1577d ago
CrimsonWing691577d ago

Hardware add-ons are more like RAM or a video card, basically components that enhance capabilities or performance of the computer.

If you really want to get technical the Kinect is more of a peripheral device, kind of like a keyboard or mouse to a computer.

ThatsGaming1577d ago

The person in this article obviously is not up on their gaming history....

Sega Saturn, Sega Dreamcast, Coleco Gemini, Commodore 128, Commodore Amiga, Atari 5200, Atari 7800 were all massive failures and in most cases cost their companies participating in future gaming generations.

Gamer791577d ago

Sega saturn (successful in Japan) and dreamcast were not failures.
Seems like you're not up on you're gaming history

septemberindecember1577d ago

@Gamer79

How in the world are the Sega Saturn and Dreamcast not seen as failures? They both sold around 8M each, which is much lower than the ~30M that the Genesis had sold before it, and even the Master System before that. They were both the worst selling consoles in their respective generation (PS1, N64 outsold Saturn, PS2, GC, and Xbox outsold Dreamcast). Both of the consoles were incredibly short lived. The Saturn was discontinued in every territory but Japan after just three years. In Japan the console was discontinued after six years. Meanwhile the Dreamcast was discontinued worldwide in 2001 after launching in most territories in 1999 and in Japan in 1998. The failure of the Saturn and Dreamcast lead to Sega pulling out of the hardware market. Which, by the way, all of this occurred when Sega was massively dropping the price of their consoles quickly to compete. Sega was hemorrhaging money at this point.

None of this indicates a successful console. Saying the Saturn was a success because it did better in Japan is like saying the Vita is a success (they both sold around the same amount of units in Japan). Even the Wii U outsold these consoles worldwide.

Magog1577d ago

The picture should be the 360 RROD. When I think of gaming hardware failures that's what springs to mind. Kinect and it's bundled price tag definitely hobbled the already underpowered Xbox One though for sure so I would give it a close second place.

porkChop1577d ago (Edited 1577d ago )

That's not what the author means by failures. It's about hardware that failed in terms of sales (Wii U) or just failed to deliver on its promise (Kinect).

Magog1577d ago (Edited 1577d ago )

Given that the 360 had a year head start, much easier hardware to develop for, was cheaper, and still ended up in third place I think it qualifies especially when you factor in the frustration and huge losses incurred by RROD.

porkChop1577d ago

Selling over 80 million consoles isn't a sales flop. We get it, you don't like Xbox, but that doesn't mean the 360 is suddenly a failure.

Rhythmattic1576d ago

Porky....
You know how many people I know bought a 2nd or third 360 due to RROD? Even when MS had to confront the issue with replacement systems, my mates couldn't wait for even the turnaround of sending it in, and waiting for a replacement.,,..,..
If that's how you consider it a win... OK.. but so is having 5 , of which 3 don't function.... Its a win win....mwhahahahaha

porkChop1576d ago

"my mates couldn't wait for even the turnaround of sending it in"

You're acting like it would take months. When I sent my 360 in I got a new one literally 5 days later. As soon as MS had tracking confirmation that you sent yours, they'd send a new one to you the same day. No one is going to spend hundreds to buy a new console instead of waiting a week. I swear you guys pull some of the dumbest shit out of nowhere and think people will actually believe it.

Regardless, none of this changes the fact that this isn't what the article is even about.

Rhythmattic1576d ago (Edited 1576d ago )

Porky
"You're acting like it would take months"
Sometimes it could.. FFS.. 'Strya here...
Best turnaround I reckon was 2-3 weeks.....
Either way, My mates experiences still exist.. So Sorry, no point trying to earn Xbox Achievements when it doesn't feature in what was a situation you never dealt with,,,,
3 of my friends would disagree (overall, 10 extra Xboxes purchased)
Regardless.. MS sold a lot of 360's that was due to this reason.. That is sales. Fact

"none of this changes the fact that this isn't what the article is even about."
Headline says HELLO !
Oh and "Sadly, not all hardware is created equal," that's enough to pass this on without taking your article bias into consideration.....
As for the rest.... Ok.. But you've actually gone out of your way to give MS a Pass... Fap on.

+ Show (2) more repliesLast reply 1576d ago
Aloymetal1577d ago (Edited 1577d ago )

Yup, and because of that big fiasco MS had to fork out 1 billion but knowing them I think they're very proud of the 360, it's the only time a MS console reached 80mil+ sales, RROD played a big part of that and a record they will never break again.

Rhythmattic1576d ago (Edited 1576d ago )

So true.. Even when MS accepted they where caught out in the biggest lie of any generation, The wait for a replacement was outweighed by just buying another, and having one be returned as a backup, which, btw, generally failed on first swap.
I own honestly can't believe MS tards are just supporting , or arguing why and what MS did by just dismissing it....

lonewolf101577d ago

Lol I had the Atari Jaguar, surprised its "competition" the 3DO isn't on the list too, both as "popular" as each other.

SullysCigar1577d ago

Lol same. Played the crap out of Aliens Vs Predator and Tempest 2000 .... aaand that's about it really!!

lonewolf101577d ago

Sad but true that was pretty much it.

Kurt Russell1577d ago

Agreed, I never actually saw a 3DO make it to retailers in the UK. At least the Atari Jaguar was sold for around 6 months.

lonewolf101577d ago

It made it to some my brother got one, fared just as well as the Jaguar so most probably hard to find in general.

darthv721577d ago

3do had way better games. Jaguar not so much. Neo Geo sold less than both and yet isnt considered a failure. Go figure.

LWOGaming1577d ago

Stadia is a weird one. It hasn’t sold at all well but in terms of how it works it’s still miles ahead of Xcloud in terms of stability and performance. Xcloud is still a way behind and that needs sorting but it will be in time. Stadia for me is one of those things that will go down as a what could have been moments. With better marketing it could have been a roaring success. I still play it and it remains the best place in my opinion to play CyberPunk 2077. Only platform I have played it on without having any issues at all. The tech is great. The concept is fine. Marketing terrible. Shame really.

Magog1577d ago

The sales model was awful. They should have teamed with an existing player to allow for local and cloud access to games or a gaming subscription service.

LWOGaming1577d ago

It was a strange mess from such a huge company, as I said, as a system it works really well but without gamers it’s nothing. Such a waste,

LWOGaming1577d ago

The Xbox One was Microsoft’s Nintendo Wii U. Undercooked, undersold and just an unholy mess. The thing is with any of these failures is to learn from them and thankfully both Nintendo and Xbox did just that to the benefit of gamers everywhere.

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120°

Pivotal Decisions in Gaming History - Xbox Goes All-In on Kinect

Xbox 360's Kinect had flopped yet Microsoft insisted on mandatory Kinect for Xbox One, driving the price up and alienating their potential customers.

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techstomper.com
darthv721754d ago

the tech was pretty damn good but their focus on making it the centerpiece was not. Had they opted to keep it as a secondary or even tertiary device, it may have found new use for AR/VR.

PrimeVinister1754d ago

Maybe. But they were two early for VR and too late for motion control

1754d ago Replies(2)
Godmars2901754d ago

Their focus was marketing metrics. Information gathering for targeted advertising. Also "event curating" or head counting for special TV events. If MS had had their way with always online and mandatory Kinect pre COVID, as and during it they'd likely be turning into dominant presence in many Western homes. Be getting subsidized by Disney and other streamers as well as the NFL.

Thing was, Kinect as an actual game system, its games, just weren't ready. MS moved on it too soon. Thankfully.

Atticus_finch1754d ago

Sorry but it was incredibly bad for gaming. The thing barely worked as intended and the games were broken shovelware. And let's not forget all the lies from Xbox to try and sell it. What happened to Milo?
It's like Xbox it's a perpetual lying machine.

PrimeVinister1754d ago

I had almost forgotten about Milo. It looks so unbelievable in retrospect. How did anyone believe it?!

+ Show (2) more repliesLast reply 1754d ago
TheEnigma3131754d ago

Kinect requirement, TV focused, DRM, and $100 buried Xbone before it even stared.

PrimeVinister1754d ago (Edited 1754d ago )

I think Kinect was the worst of the bunch. They reversed DRM overnight and try to play down the TV stuff when they realised it made them look disinterested in gaming.

Kinect stuck around for six months, preventing sales and making more and more people upset when they dropped the Kinect and the price.

Atticus_finch1754d ago

Don't forget the inferior hardware which affects their game development to this day.
And the constant boasting and lying that hasn't change very much to this day.

kayoss1754d ago

I was kind of excited for the kinect. It had potential. That was until i tried it at one of their Microsoft store. The thing was so laggy and worker who was there, had no clue what he was doing. It kind of made rethink about buying an Xbox One with Kinect.

PrimeVinister1754d ago

I had already been turned off of the idea by Kinect for 360. Even when it worked, the games were bad and showed no potential.

Wii made you understand what they were going to do with it within about 10 seconds of Wii Sports. It went on to become a bit of a joke but at least it worked and had a purpose.

Thundercat771754d ago

The damage to the Xbox brand was so hard that til this day they are just the last place brand in the market.

PrimeVinister1754d ago

Totally. They haven't been really all that relevant since.

Godmars2901754d ago

That has to do with repeatedly failing, having to reaffirm only to again fail at creating a competent flow of decent games.

@PrimeVinister:
Until Game Pass and BC are mentioned. Only for the point to be missed.

kayoss1754d ago

thats because they dont know what they want to be. A gaming console, Television, or a gaming service?

Godmars2901753d ago

@kayoss:
They wanted, expected, to be Steam. To have everyone coming to them and paying for the privilege. That's the exact mentality on display when they tried to push always online.

brewin1753d ago

Its sad because the Xbox one version of Kinect was actually pretty solid. Not for motion games, I couldnt care less about those, but for the other features that are now commonplace in the gaming ecosystem. Things like voice control and optional motion features in games. Stuff that Sony did with the PS camera was pretty sweet and they could have done some of that stuff with Kinect.

The tech was pretty sweet when implemented right though. Who remembers the implementation in Dead Rising 3?! You could lure zombies away by saying stuff into the kinect, it was a bit hokey at first, but it actually enhanced the game significantly once you learned all the different voice commands. There was and still is nothing else like that!

The focus on TV seemed to be an issue for people, but the TV pass through had some real potential. They could have had cable companies giving the XBone out instead of cable boxes! I understood what they were trying to do, but they needed to show the games too, and thats where they lost the core gamers. Being able to jump right to a sports event or TV show with out leaving the console was actually a pretty cool thing. I spent many nights switching between NHL games or TV shows and jumping right back into my games seamlessly, just by telling Kinect to do so. It was better than people care to admit, but I loved it!

People say XBone had no games, but on launch I got Dead Rising 3, AC Black Flag, Watch Dogs, Killer Instinct, Battlefield 4, Forza 5, and Ryse. That was actually a pretty solid lineup in hindsight! Then later on it got gems like Quantum Break, Dead Rising 4, Sunset Overdrive, Gears 4 and 5, the Ori games, Rare Replay, Forza Horizon 3/4, State of Decay 2, ReCore (SUPER UNDERRATED GEM), Halo 5, Halo Wars 2, and all the great 3rd party stuff as well! I dare anyone who sat on the Xbox One to go back and give it a shot now.

It was actually a pretty great console all things considered. Yes the PS4 had better 1st party stuff, stuff that MS just couldnt top or even compete with, but there are some really great games that a lot of people missed out on that they would probably really enjoy if they actually played them. Thats why I recommend a Series S and Gamepass to a lot of people, as its a great way to get an awesome lineup pf games for super cheap!

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