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Move: Sony not expecting massive day one

Sony expects motion controller PlayStation Move will succeed through strong word of mouth over time rather than huge sales at launch.

The PS3 manufacturer reckons friend to friend recommendations will help sell Move controllers in the same way it did the EyeToy add-on.

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eurogamer.net
jack_burt0n5777d ago

Yeah well they didn't publish demon souls lol never underestimate the hardcore.

Cloudberry5777d ago

.
Although I don't see massive ads for the game + being new IP, it manages to sold more than 1,5 million copies.

Great nonetheless.

But still...

In my opinion, I would expect them to, at least, advertise MOVE more... : /

zeeshan5777d ago

Yeah, they are right but I should add that I think it would have done even better if they had advertised it. I keep seeing Kinect ads all the time but besides the SUBWAY PS3 Move promotion, I ain't seen nothing yet!

scruffy_bear5777d ago

A large-scale consumer marketing push in the US will see Coca-Cola promote PlayStation Move across a range of products.

Announced by Sony at its E3 press conference, the partnership marketing campaign was described by SCEA marketing chief Peter Dille as "One of the biggest brand partnerships Sony has ever had".

130m packages of Coke, Spirte and other associated drinks will promote Move in North America later this year.

http://www.mcvuk.com/news/3...

Hyrius5777d ago (Edited 5777d ago )

"Sony expects motion controller PlayStation Move will succeed through strong word of mouth over time rather than huge sales at launch."

I think they're right. Word of mouth will help it a lot ( look at Demon's Souls for example ), but they still need to advertise it.

Move works well, has casual AND hardcore games, and is not expensive. No reason for it to bomb.

nix5777d ago

good.. that means i'll get my hands on it easily. q:

zeeshan5777d ago

@scruffy_bear: Thanks for the info. I didn't know anything in detail regarding the Sony and Coke partnership. I still think that even though MOVE launch is pretty close, Sony hasn't advertisted it properly "yet". Reading the whole Coke thing makes me think that it'll all change soon but right now, there aren't many Move ads as compared to Kinect. Lets hope I am totally wrong and Sony pushes Move forward with a huge ad campaign!!

Bigpappy5777d ago

I think what they are trying to really say, is that it would not do Kinect type of launch numbers. Don't get panties all knotted up. Look at all the pre-sales numbers.

ActionBastard5777d ago (Edited 5777d ago )

Kinect-type launch numbers? Are you serious? Kinect hasn't even launched and when it does, you'll be met with shipped numbers, not sold.

8-bit5777d ago

Count me in as a Day One buyer!

+ Show (7) more repliesLast reply 5777d ago
Shadow Flare5777d ago (Edited 5777d ago )

Hardware sells different to software though. Games tend to have their highest sales on day one, but it's the other way round for hardware. The ps2 didn't sell 90 million on day one

What I'm concerned about though is sonys advertising. Move is about 2 weeks from launch and I've seen no adverts. I know Sony are usually slack on the advert front but I remember reading that Sony had a big ad campaign for move coming up. And they need it. So where is it? Has anyone seen any ads?

Games4M - Rob5777d ago

Maybe the big advertising push will happen around the holiday season when all the parents are out xmas shopping.

OSU_Gamer5777d ago (Edited 5777d ago )

@Shadow

"The ps2 didn't sell 90 million on day one "

Yeah but I guarentee it had a lot more day one sales than the Move will. It also had launch adverts. And you are right...I haven't seen one. I will be gettiong Move, but Sony needs to a do a better job at advertising, or this thing will be the next EyeToy in terms of success.

@Games4M -Rob

Its gonna be tough because MS will be shoving the Kinect and Halo down the throats of parents at XMas time. Not to mention the new 360 model.
I can't help but think that Sony will get overshadowed unless they do somethign huge marketing-wise

Shadow Flare5777d ago (Edited 5777d ago )

Eyetoy sold 10 million so I wouldn't deem that a failure, but I can see your point. They need to advertise it if they want to even get a whisper of wii's popularity

OSU_Gamer5777d ago

Well 10 million is a enough of a failure to stop developing games for it and the tech itself...So I think Sony thought of it as a failure. I would hope they are aiming higher than that.

+ 1

+ Show (1) more replyLast reply 5777d ago
avengers19785777d ago

Hopefully that means when I get it day one that everything is easy to find. I reserved a sports champions bundle, but I'm gonna need more stuff.
Total 4 Wands, 2 navigators, charging station, The Shoot, Eyepet(for the kids), Sports Champions, and that should do it. Also Looking forward to Sorcery, but I will probably still play games like KZ3 with my regular controller(I might try out the move controls for it, but I'm sure I'm going to use the standard controller more)

TEFL0N_D0N_815777d ago

Move will sell just fine. I don't think it'll become the primary and the most popular controller set up for PS3 (the classic DS3 will always be the dominant and preferred). But Move will be profitable, as they certainly seem to have more development support than the Kinect (at least from what we've seen). Will it outsell Kinect? No one knows obviously. Microsoft seems to be having a more aggressive marketing campaign for Kinect than Sony with Move.

I'm definitely checking the reviews for Dead Space Extraction for PS3 Move. That might convince me to pick up one.

+ Show (1) more replyLast reply 5777d ago
RememberThe3575777d ago

That is what got them is such an advertising mess early on. Sony relied on the Hardcore word of mouth the sell Killzone 2 and it didn't work the way they wanted it to.

They need to take responsibility for their own advertising, and not rely on fans to be their pitchmen.

Qui-Gon Jim5777d ago

To Sony it's more about profits than how many units they sell. Any money you spend on advertising has to increase your sales at least enough to pay for the advertising.

Imagine this: they can produce a widget for $20, and they sell it for $25. If they spend $5M advertising widgets, then they have to sell one million more units just to pay for the advertising. If that advertising only results in 500,000 more sales, then the marketing department has lost the company money. And I guarantee that they have people who analyze that for them.

I'm not saying whether Sony's advertising strategies are right or wrong, just that it's more complicated than "spend money to make money." Their lack of advertising for Killzone 2 may have worked out exactly the way they wanted it too. Only they know.

peeps5777d ago

I intend to buy move when theres a game i really wanna play with it. The launch line up is probably fun for 'party gaming' but nothing really for my taste on day 1

get2sammyb5777d ago

RUSE is around launch. That looks like it's going to be great with Move, and is a core title. Depends if RTS is your cup of tea.

I will say this: Sports Champions is obviously a party game BUT, having played it recently, because of how accurate the controls are, it feels more like a "core" title. It's hard to explain, but the game feels like real table tennis. It's not simply flail your arms about "fun". I imagine that game will have plenty of depth if the AI's well programmed.

callahan095777d ago

I'll be getting a Move controller at launch so I hope that the new MAG beta and the RUSE demo are immediately compatible with it so I can try it out. I'm going to also download the RUSE demo on my PC and compare the two: Move versus Mouse, which feels better. It's going to be a fun comparison!

jneul5777d ago

move will sell more than kinect in the long run, kinect will be a short lived fad because it does not work

Lucreto5777d ago

I was planning to get move Day 1 but I am forced to wait.

I was hoping for a R.U.S.E bundle but sadly there is not.

I think MOVE will sell in the long run. It is proven to work and has a good selection of casual and hardcore games. I expect a big advertising campaign to start in September.

I say Kinect will have a very good sales as well. I hope they improve the software not just go for a bought victory with lots of advertising money.

Show all comments (61)
170°

PlayStation Move Controller Used to Perform Surgery on a Pig That Was 5,780 Miles Away

A group of surgeons made headlines after they managed to perform an endoscopic procedure on a pig located in Hong Kong by using PlayStation controllers. It involved the use of a PS5 DualSense controller as well as a PlayStation Move controller.

jznrpg613d ago

There is at least a few good jokes that could come from that title

Cacabunga612d ago

Yet another powerful device Sony gave up supporting. KZ3 move was one of the best motion controller implementation ever

just_looken612d ago

Right the ps move was awesome i have the gun thing from killzone still.

Relientk77613d ago

That's really cool. It's crazy something like that is possible with gaming controllers 1000's of miles away.

Lexreborn2612d ago

Guess that submarine should’ve used move controllers instead of logitech

613d ago
anast613d ago

PlayStation is saving lives and releasing the best games.

Show all comments (18)
50°

Air Conflicts: Secret Wars - PlayStation Move's Best Kept Secret

Air Conflicts: Secret Wars debuted in 2011, and later updated for modern consoles. However, it's the PlayStation 3 edition that stands out.

350°

Why the PlayStation Move Failed

Sony's PlayStation Move may not have been able to contend with Nintendo's Wii, but it paved the way for PlayStation VR's success story.

SullysCigar1741d ago

I use them most days and have for years 🤷🏻‍♂️

They're definitely way past a needed update, but I've got a tonne of fun out of them, so they haven't failed me.

bouzebbal1741d ago

The best motion control platform it's so intuitive.. Died due to lack of support from Sony.. It had some amazing games

thorstein1741d ago

They are used constantly for PSVR games. So, no they haven't failed. Neither has PSVR (or VR in general.)

Bigman4k1741d ago (Edited 1741d ago )

The article was talking about why it ps move failed before psvr came along

SPEAKxTHExTRUTH1742d ago

It failed because it sucked plain and simple.

LOGICWINS1742d ago

I feel that's a bit harsh. To this day, playing Killzone 3's campaign with PS Move/Sharpshooter gun combo is the most fun/immersive experience I've ever had with an FPS.

I think Move was simply not as profitable as Sony wanted it to be, but it didn't "suck".

SPEAKxTHExTRUTH1742d ago

It most definitely sucked. You people can act like it was something special all you want but it was horrible. The entire motion control fad was a waste of resources and time. Ever single motion controller besides the Wii failed and is no longer being used today in gaming. It's ok to admit it...

Minute Man 7211742d ago

@SPEAK

The Move was better that the Wii mote. If the Wii was anywhere accurate as the Move was you could say the Wii was better. Sure it sold boatloads but was it really played consistently??

yeahokwhatever1742d ago

I played it in 3D with the move gun on a 100 inch projector and it BLEW MY MIND. I was exhausted, but i finished the campaign standing there.

SullysCigar1741d ago

"Ever single motion controller besides the Wii failed and is no longer being used today in gaming"

Just no. Games release most weeks (for years now) that support Move controllers. Some ONLY use Move controllers.

Look, I get you're not a fan, but if you're going to rant, at least inform yourself in advance.

+ Show (1) more replyLast reply 1741d ago
LordoftheCritics1742d ago

I would say both Move and Kinect weren't supported properly.

Sony and MS abandoned what could have been amazing.

SPEAKxTHExTRUTH1742d ago

Kinect sucked too. I would say Kinect may have been cool had it worked as intended but it was ahead of it's time. Both Kinect and Move are gimmicks nothing more. I honestly don't see why Sony still implements "motion controls" recent controllers. Who really uses that crap? And to play what?

Profchaos1742d ago

I so t think Sony abandoned the move it's technically repurposed and still supported on the ps5 just for VR

RedDevils1742d ago

Kinect should be kept as media interactive features.

LordoftheCritics1742d ago (Edited 1742d ago )

@SPEAKxTHExTRUTH
Again if it was supported right.

Where even a fast click of my fingers could get an immediate in game response.

It feels trash because we have been shown or lived with bad versions of gesture based tech. Think Minority Report fast. That could be something.

''You people can act like it was something special all you want but it was horrible.''

No one is acting like it was special, I said it could be amazing.

''I think Move was simply not as profitable as Sony wanted it to be''

Like I said, it wasnt supported. Give us a AAA game with precision gestures well implemented into the game and then we can discuss profits.

1742d ago
SPEAKxTHExTRUTH1742d ago

I don't deal in "what if". It wasn't supported right and even if it was it was still a gimmick.

thorstein1741d ago

"Like I said, it wasnt supported. Give us a AAA game with precision gestures well implemented into the game"

You just described every AAA PSVR game. And even the indies have incredible integration. No Man's Sky VR is insanely good.

Silly gameAr1742d ago

And, you can act like it was horrible, but I had a blast with my Move. I had the whole collection of House of the Dead, Dead Space Extraction, and RE Darkside Cronicles, The Fight, and Socom 4, and I would play the hell out of those games I even beat a playthrough of the Resistance 3 campaign with the Move. Getting drunk and playing with friends was a freaking blast.

You can pretend that you had a move and played it all you want SPeak the Truth, but it was accurate, and usually on point. I hate when people act like they've played something just to trash it, when they really just have a vendetta, and think the Move is easy prey for your hate.

Minute Man 7211742d ago

Wait you can play Dead Space with the Move?? I need it

Orchard1742d ago

“You can pretend that you had a move”

I love this crazy idea that if someone has something bad to say about hardware/software - they must be lying about owning it and clearly do not own it!

Because all hardware and software has a 100% approval rating from all purchasers…

P_Bomb1742d ago (Edited 1742d ago )

Shoot I forgot about Dead Space Extraction and Umbrella Chronicles. Had those too. Still do (digital).

SPEAKxTHExTRUTH1742d ago

I have a vendetta against Move? Lmao that's the most ridiculous comment I've read today. I didn't buy it because like I said motion controls are gimmicks. I had a Wii and it was decent enough but a gimmick although successful. I had a Kinect and it too was trash. Don't act as if you know what I have and haven't owned. Move was nothing more than a Wiimote ripoff

yeahokwhatever1742d ago

SO MANY really great experiences for the Move. The Fight was excellent!

Silly gameAr1742d ago (Edited 1742d ago )

@Minute Man

There was a game called Dead Space Extraction that you could play the Move with.

@Orchard. Please don't reply to me, because every time I say something to you, I magically end up restricted. So, just ignore me like I ignore you, so there will be no hurt feelings, please.

+ Show (3) more repliesLast reply 1742d ago
Vanfernal1742d ago

"Ever single motion controller besides the Wii failed and is no longer being used today in gaming. It's ok to admit it..."

That is demostrably false.... Most VR games have motion controls and the PSVR uses the Move controllers.

SPEAKxTHExTRUTH1742d ago (Edited 1742d ago )

VR games have a controller most of the time not some magic wand. And VR is not the same as PS move or Kinect. I'm not a fan of VR either. A controller and a couch is all I need for my gaming needs.

Vanfernal1742d ago

@SPEAKxTHExTRUTH

"And VR is not the same as PS move or Kinect."

PSVR LITERALLY uses the Move controllers. Now it's just obvious you have no idea what you're talking about. You're saying Move failed and nobody uses it anymore when it's an integral part of PSVR and is still being used in 2021.

ScootaKuH1742d ago

It didn't suck. It worked but the games just weren't there, that's why it failed.

Father__Merrin1741d ago

The move was excellent it was 1 to 1 precise time crisis was a joy to play aswell as sports champions it didn't hit mainstream as it was an addon unlike Nintendo wiimote

1741d ago
+ Show (5) more repliesLast reply 1741d ago
Godmars2901742d ago

Lack of games that proved the concept that 3rd parties could then copy en masse?

Silly Mammo1741d ago

I wish that someone would have made a proper boxing game. I still have a blast with the Sports Champions boxing, but to have a boxing game that was more in-depth would have been awesome.

Dario_DC1741d ago

Try Creed for PSVR, it's brilliant

OMGitzThatGuy1742d ago

Because it was a uninspired ripoff of the Wii controller without the Nintendo library to back it and didn't try to put any real effort into development such as getting their top developers to make games for it and instead gave tech demos disguised as games to their least talented developers so the best can focus on single player only games.

Ryushaa1742d ago

Except the Move was an idea roughly implemented in the PS2. Yes, I'm serious.
Just search on youtube: PlayStation 2 - Motion Controller (2004)

Nonetheless, just like the whole Wii, it was more of a gimmick than a proper input evolution in games.

jukins1742d ago

Exactly. Its funny time and time again sony is the first innovate. Often at its own peril. Like your example the move started on ps2 taken advantage of by nintendo. Sony buys gakai for game streaming only for other companies to overtake them.

Profchaos1742d ago

Are you talking about the gametrak on os2 which used strings to track your hand position I used to have this and a gold game it was awesome but the game itself sucked if it had integration with tiger woods or something it would be way better the tracking was excellent even back then as it wasn't using guesswork.
However the game was very forgiving and no way to turn it harder and no licensed players or courses hurt it.

1742d ago Replies(2)
yeahokwhatever1742d ago

99% of the Wii's games were "shovelware", in fact, I think thats what started that phrase..

EvertonFC1742d ago

Socom, killzone, resistance and tiger wood 14 were great with the move but agree lacked more games.

yeahokwhatever1742d ago

There were plenty of games and I'm glad that not every game became a Move game.

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