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The potential of Microsoft

Some thoughts about why the "Kinect" is important, despite all the negative writings about it.

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futuregamesandtechnology.blogspot.com
Mista T5757d ago

I honestly think MS made Kinect for the money. they didn't care that kinect uses old tech from 5 years ago and they're implementing it once again and yet they put a huge price tag on it. they obviously want the casual market that the wii currently has and MS wants too woo and awe people with the gimmick that is kinect even though the software will be underwhelming.

Dance5757d ago (Edited 5757d ago )

all companies are in it for the money

TheTeam065757d ago

What are you in it for?

Mista T5757d ago (Edited 5757d ago )

well of course all companies are in it for the money, but this product isn't even good but MS is calling it the 2nd coming

0mega45757d ago

but unless kinect is profitable it will get dropped like the microsoft kin

all they care about right now is trying to get a piece of the casual pie

but they need to return to there core audience

and secure some exclusives and third party development studios

aceofspades5756d ago

TRUE, but i can name one out of the "big 3" that actually has a passion for making videogames, and has an abundance of first party studios, sony :)

Boy30005756d ago (Edited 5756d ago )

"but unless kinect is profitable it will get dropped like the microsoft kin"

Trust me, if the PS3 was still doing as bad as it was at launch Sony would not have the choice but to drop it, just like Sega and the Dreamcast. Luckily for them things have lightened up considerably.

Believe it or not, everything Sony does is for the money. Not because they're kind and love you. Its for the money that they put Bluray in the PS3 though they were aware it was a risk, its for the money too that they're making move: it appeals to the casual and the hardcore. Its for the money that they build up a big 1st party team. I can go on forever...

Once there is no more money to be made in this industry they will exit it as fast as they can. People have families to feed man...not anonymous gamers to please.

pustulio5756d ago

I think MS did wrong in just focusing on the Casual pie and leaving the core with almost nothing, on the other hand Sony did the same thing EXCEPT they didn't left their core audience with 2 games.

And to be honest i don't see any potential in Kinect.

candystop5756d ago

"but this product isn't even good but MS is calling it the 2nd coming"

Says who? It hasn't even released yet or had a chance to prove it yet so you spread fud? gtfo

+ Show (4) more repliesLast reply 5756d ago
BldyShdw5756d ago

It's a bit different...

Microsoft=Only cares about the money
Sony & Nintendo=Cares about the money and the games they make.

Capdastaro5756d ago

Every company wants their fingers in every market they can make money off.

A good successful example is Sony

They make TVs, radios,Blu-Ray players, laptops, cameras, phones, MP3 players, consoles, storage devices, e-book readers.

Anything they know they have a potential to make money off its worth a shot. Sometimes it doesn't pay off like Betamax although technically it was the superior tape it still lost out to VHS, but that's a risk you have to take in the business of money.

DuneBuggy5756d ago (Edited 5756d ago )

Betamax was superior to VHS, but Sony wouldnt allow other manufactuers to make machines that played them. So everyone else said "F.U. we will just make VHS machines". By the time Sony allowed other manufactuers to make Beta machines, the damage was done.
I noticed that BluRay players by companies other than Sony popped up rather quickly.....

Sony learned from the Betamax, but they are not perfect. I'm still in awe that the company who brought us the first mainstream "personal music devices" (Walkman) allowed Apple to capitalize on the Ipod first.
So has MS had some bumps in the road? Thats a understatement, but so has Sony.

Bigpappy5757d ago

is when they write they seem to imply that they know how everyone else feels about the topic. This guy trys to adjust his stance at the end. The truth is, there are many hardcore gamers that will pickup Halo and Kinect in the following months. Because people aren't on the internect having fanboy fights, don't mean that they are not core gamers. The casuals are enough to carry Kinect, but there will be many core gamers buying at launch.

ActionBastard5756d ago

And there will be many core gamers not buying it. It's an endless pissing match. Besides the "I'm new!" aspect of Kinect, it needs a software library to sustain interest. Unless there are those that want $150 remote for the 360 GUI. The software is key and right now the software is lacking. Even upcoming implementations don't seem particularly new or groundbreaking (Harry Potter and the leaked Ubi fighter are examples).

JAMurida5756d ago

It's like I said before, MS needs to focus on getting their first party house back together. Kinect will not be fully utilized by thrid party companies. Why do you think almost every upcoming exclusive first party PS3 game has Move/3D support in them? Third party exclusives are becoming a thing of the past, despite some still happening today.

I also personally think MS messed up on pretty much forgetting the hardcore and moving straight to the casual, (as they clearly showed at E3 this year). IMO, them doing that basically says to me, "We don't care about the gaming experience, we just want to be where the money is." Yes, Halo: Reach and Gears 3 will be nice, but what will come after that??? Not to mention, losing Portal 2 and Mass Effect 2 being even more big blows to them. Almost everything has shifted to Sony's favor, and the main reason all rides on ***first party companies***. And that's why I feel Sony, in the next generation and now, will have a firm stance, mainly due to them having the first party people to "fully" back up their stuff.

I'm not saying MS is out of the game yet, but they need to do something now and fast. Build your first party up, "FIX" the RRoD already, make some new IP's, loosen up on XBL's policy and they'll be good to go. IMO, they really can't keep riding Halo to save them again and again.

bviperz5756d ago

Potential always has to do with the games not the hardware. Right now, Microsoft's potential is weak.

Makidian5756d ago

Both companies care about the money , though Microsoft probably a little bit more than Sony, but I feel like Sony is equally interested in moving technology forward and into the future as they are about money. Granted successful technologies make them a lot of money but they have helped considerably advance videogame technology over the last 15 years. Microsoft revolutionised online gaming and Nintendo has brought gaming back to the masses. Each of the have their roles to play and in turn get to make a lot of money.

More on topic though, I hope Microsoft sticks it out with Kinect even if it is an utter failure much like Sony has still advanced the tech in the Eyetoy despite lackluster sales. I would eventaully like to see it advance to the point that it is integrated into television sets to completely eliminate the need for remote controls, except for maybe your cable/satellite box. Sony would obviously integrate the tech into Bravia sets at some point and license to others while Microsoft could license as well. Microsoft could very well be using Kinect as an 'in' for getting licensed technology into the television business which would be big money all by itself.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai24d ago (Edited 24d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio24d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing24d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9224d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit24d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing24d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9224d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay26d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn226d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers26d ago (Edited 26d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn226d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown26d ago

You don't really know how this works huh?

Profchaos26d ago (Edited 26d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay26d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay26d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac25d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger26d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300026d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde26d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood26d ago (Edited 26d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde26d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent7527d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_25d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.