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What Will Microsoft Do If Kinect Fails?

DualShockers writes: "Our video guru in the U.K., Rob, has some strong feelings about Microsoft's Kinect, and he enjoys expressing them in...interesting ways. You know, playing dress-up and such. Why is Microsoft touting the specifications of the device and yet showing games that look like total crap? What will Microsoft do if Kinect fails? How strong a possibility is that? Has Rob gone off the deep end? Well, I suppose this video will only answer one of those questions, the others are left up to your own personal opinion. Check out the video for a glimpse at what Rob sees the future is for the console giant if their latest controller-free masterpiece fails."

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dualshockers.com
Chadness5749d ago

Hilarious! Yet, oddly I can somehow see this happening...

deadreckoning6665749d ago (Edited 5749d ago )

Well, with the way they're advertising it, I don't see it failing with anyone except the hardcore minority. However, if it did fail(as far as sales and quality games are concerned) then I guess Microsoft would have ta go back to the drawing board.

Rob, I think you need to understand that what may be "shit" to you can be gold for another person. With the Justin Bieber/Macy's advertisements, you(and the Kinect haters on N4G) should realize that Kinect is not targeted to the hardcore. I don't understand why people compare it to the Move. They are two COMPLETELY different products, that do COMPLETELY different things, meant for COMPLETELY different audiences.

@iamnsuperman- Well, thats assuming that the final version of Kinect has significant lag. We obviously don't know what the final version of Kinect will be like since we don't have time machines to transport ourselves 3 months into the future. I just find it funny that many on N4G are complaining about the faults of a product that isn't even geared towards them in the first place.

Its like complaining about Ben Affleck's bad acting...even though no one is making you watch Ben Affleck movies. From my point of view, its all just senseless bitching.

iamnsuperman5749d ago

I think it will do well to start with but then the reports on the problems (like sitting down and lag things like that) that the hardcore gamers have seen will hit the general public because they have tried it for them selves

taz80805749d ago

You need to watch the video, it is a funny non serious statement.

Rob is seriously hilarious. Everyone owes it to themselves to watch the whole video and I guarantee you will laugh

iPlayGamez5749d ago (Edited 5749d ago )

i think if kinect fails MS will abandon it. i doubt they will try to revive it even though people paid 150$ for it. and lol at the quick scope kill while taking a dump

boodybandit5749d ago (Edited 5749d ago )

hardcore and minority on the 360 go together like peanut butter and mayonnaise.

The 360 userbase is anything but casual. That is the single biggest reason I myself am avoiding Kinect like my I do my wife 5 days a month. ;)

Chadness5749d ago

I actually agree with you, each person has their own gaming style and their own opinions. This is one man's opinion. I do think Kinect will be great for a certain demographic, but it isn't necessarily MY demographic, so, I tend to lean more towards Kinect falling by the wayside.

AAACE55749d ago (Edited 5749d ago )

OK, maybe I can irritate you enough to make you quit with these and focus on something else!

OK, if Kinect fails... MS will be crushed and will leave the game industry, fire all of their employees and burn down all of their offices!

Nah, that would make some of you too happy. Let's try this one...

If Kinect fails, MS would be so enraged that they perform a hostile takeover of Nintendo and Sony!

Uh-oh... I might have went too far! I can feel your fanboy rage building up! Take a deep breath... I was joking!

But seriously, these articles about Kinect and Move failing are getting boring! Everything that could be said, has been said... let it go and just wait and see how they perform!

EDIT: Oh yeah, if you are trying to make a point about anything Xbox 360... it would be best not to have a Ps3 controller in the picture!

mcstorm5749d ago

Ive been saying what you have just said from the start. MS are not looking to sell Kinect at the start they want to bring in the none hard core and family's to the console the once the word is out then bring out the hard core games and add it onto games like Fable 3 ect.

Kinect will not fail in the UK or USA as it is the machines strong hold and it will also push the 360 sales well above the ps3s again as move has been shown for the hard core and most hard core already have a ps3. and to the none gamers move looks just like the wii with better graphics but the cost of it will put them off from buying a ps3 with 2 to 4 moves when they can get a 360 with kinect for around £150 less and these are the people who do not buy many games just things like wii fit or wii sports type of games and there will be plenty of those games out for Kinect on release where there will not be as many for move.

I also think MS have something up there sleeve for the hard core as they have not been very vocal about this side sine showing it off at e3 but it was the same between last e3 and this e3.

Out of Move and Kinect I think Move would be more likely to be dropped as it is not really needed for any games that are coming out for it because 99% of them will use the ps3 controller.

Plus Kinect is getting the Hype like the Iphone was where move is not get much.

SilentNegotiator5749d ago (Edited 5749d ago )

Probably add a controller for it.

troncoparati5749d ago

The term "hardcore minority" if my favorite for now on. And I have to agree...this is not aimed to the people that complaint on this kind of forums.

0mega45749d ago

there drop it just like they dropped the kin.

if it doesn't sell well they will cut the project and go back to the drawing board for the next xbox.

R2D25749d ago (Edited 5749d ago )

What will PS3 trolls do if Kinect does not fail?

RageAgainstTheMShine5748d ago

Little knowledge of video games business is dangerous.
Microsoft is going to NUKE the whole video game industry with Kinect.

You have been warned.

+ Show (10) more repliesLast reply 5748d ago
siyrobbo5749d ago

trouble is that video is bull, kinect 2 wont work while shitting down, youll have to stand to take a dump

taz80805749d ago

Hahahahaha

Funny part is when he says just put two of them together and make 6D. Lol

Intestimals FTW!!

thevokillist5749d ago

HAHA! Hilarious! This video is just too funny.

iPlayGamez5749d ago

lol so this video says if the more advance eyetoy fail then MS will make a more advance vitality sensor?

ThePlaystationFour5749d ago

lol I gotta get the Konnect 2.0 after this!

..Nah.

Theonik5749d ago (Edited 5749d ago )

However...
Kinect 2... Meh! I prefer the Kinect 4
http://www.youtube.com/watc...

outrageous5749d ago (Edited 5749d ago )

Maybe he should ask what will Sony and Nintendo will do if Kinect sells, like many analysts are saying 4-5 million units over the holidays...lol

These kind of threads are great. Can I add a video...AWESOME. Here's what Sony will do when M$ manhandles them this holiday. They will release another product like in this video...love the PS3 guy outside the Best Buy.

http://www.youtube.com/watc...

BTW...this video has been watched 3.5 million times...lol.

ukilnme5749d ago

LMAO. I thought that video was funny as hell. It made laugh more than the one that this article is about but I don't see how it is related. I'm sure the SDF will come up with something similar about the 360 if they have not done so already.

Theonik5749d ago

That video is practically ancient, lol. Still have no idea what this video is making fun of. Sony's VCRs maybe? God these things are impossible to setup.

JD_Shadow5749d ago (Edited 5749d ago )

They already did.

It was called MS's 2010 E3 presentations. :P

bustamove5748d ago

Some of you guys need to stop crying. I thought it was hilarious. And ukilnme? Why do you insist on using the SDF? Not everyone who criticizes Kinect is part of this SDF you keep talking about.

+ Show (1) more replyLast reply 5748d ago
ABizzel15749d ago (Edited 5749d ago )

If Kinect fails, I expect them to announce a new console soon afterwards.

Kinect is only there to keep selling 360's to consumers. And if it fails, MS will lighten the blow (at least media wise) with the announcement of their new console. People will be more interested in a new Xbox rather than focus on Kinect's failures (but Kinect fail jokes and articles will forever be held against the 360).

MS is waiting until 360 demand decreases, or until the PS3 get too close to surpassing the 360 in Worldwide sells. August will be the month to tell if people are really buying 360's since the trade in offers from around the world ended in July. Now people are either buying the older models for $150 and $250, or the new models for $200 or $300 (not including bundles).

The August numbers will be the first step in determining if the new Xbox will be shown at E3 this year (launch Nov. 2011) or shown at E3 next year (launch Nov. 2012).

What determines if we get a new 360.

1. August numbers drop down to pre-Xbox 360 S sales.
2. Kinect sales are up to par with MS's expectations.
3. Holiday sales decrease for last year.

If those 3 things happen a new Xbox will be at E3 2011, which makes since. MS said they going to last longer than average this gen (average is usually 5 years), and they will have by December of this year.

NY_Pride5749d ago

It's not a question of if but when.

+ Show (5) more repliesLast reply 5748d ago
JoelT5749d ago

The funniest thing you've seen in a while, you do not have a pulse.

It is pretty funny how Kinect was once full of all of these extra features and now they're getting yanked out last minute.

PeterGriffinSays5749d ago (Edited 5749d ago )

Thing is fleshed out to the core. 4 usb ports, blu-ray, built in multi card reader and compatible with every Playstation game in history from 1994 - present.

Odin7775749d ago

I should've kept my 60 gb. I stupidly sold it to get a new PS3 with a bigger hard drive. (This was before I knew I could install Sata harddrives for much cheaper...yes I know, ignorance) But I've still got my PS2 so I don't regret it that intensely.

mrmcygan5749d ago

So what would happen if you have diarrhea

Bedrockk5749d ago

a friggin MRI suite?! WTF LMAO, Rob, u r a friggin nut! well done!

TheTeam065749d ago

Some of those in the industry are expecting Microsoft to give hints at a 360 successor if Kinect were to fail. I can definitely see that happening if it does fail.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai12d ago (Edited 12d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio11d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing11d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9211d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit11d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing11d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9211d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay13d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn214d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers14d ago (Edited 14d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn213d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown13d ago

You don't really know how this works huh?

Profchaos14d ago (Edited 14d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay13d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay13d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac13d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger14d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300014d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde14d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood13d ago (Edited 13d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde13d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

Show all comments (28)
50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent7515d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_12d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.