
Scrawl's Adam Hunter writes: "Whilst there’s a considerable amount of evidence to substantiate Activision’s supposed belief that ‘female leads don’t sell games’ - in that the majority of blockbusters appear to be male led – there’s also an equally substantial set of female-led sales figures to suggest otherwise. Yet, anybody attempting to argue either side is undoubtedly fighting a futile battle and is, unfortunately, missing the point. They’re also omitting the bigger issue at hand."

Chance Glasco, one of the co-founders of Infinity Ward and creators of the Call of Duty franchise, has claimed that Activision once pressured the studio to include an invasion of Israel by Iran.

Former CEO describes lawsuit filed by Swedish pension fund as a "collateral attack" on Activision Blizzard.
Kotick Made $155 million from MS in the buyout, the little b*tch needs to stop whining. Thanks to this Microslop deal and massive industry consolidation thousands upon thousands of devs and other workers lost their livelihoods. This greedy piggie pervert needs shut up and f-off.

Windows Central: "The money may keep rolling in, but Microsoft is the custodian of one of the biggest selling video game series in history. If something doesn't change, I fear we'll reach a breaking point and irreparable damage will have been done."
In my view, they should probably merge MP with Warzone and essentially make it free to play like Halo Infinite. The campaign/zombies mode can be $30 yearly DLC. I know this would be insanity as most COD players essentially pay the full price of the game simply for the MP. However-with a shrinking player base they may have to consider it. Making it free would bring in a ton of players.
To late MW3 should have been a lesson but here we are two years later with a steaming pile a shite called blops7
Nothing lasts forever, eventually something will come along to make people forget about COD
Call of Duty was riding the revenue horse and charts for ~20 years. Whether undeserved or deserved.
But I endorse everyone to remind you that Microsoft could have decided differently when they took it over.
The money was certainly there, and they could have taken their time revamping the franchise:
Current-gen tech, manageable microtransactions, not imitating Fortnite and returning to core values of the franchise's origin.
They didn't.
Let's see next year. Hopefully without the then 13 years old PS4 and One hardware.
When it comes to Mass Effect, I just don't like the male voice actor. It doesn't feel right. Maybe it's because I first played the game as female. Oh and Samus > masterchief :)
I play as a female in any game that gives me the chance (I'm a guy) because there isn't enough female leads in games,
Developers should include a few different scenarios for both the male and female roles in games like Mass Effect. That would encourage players to play through as both sexes in hopes of experiencing the game in full.
Activision should really make a game with a female lead. Something similar to Beyond Good and Evil would be nice.
Men men men men, manly men men men.