James Batchelor talks to UK marketing director Jon Rooke and UK sales director Adam Roberts
Historically, THQ has been best known for licensed products, but how much success have you had with original IP in the last 12 months?
Jon Rooke: Tons. We had Red Faction: Guerrilla last year. That’s an original IP that THQ had owned for a number of years, and despite a seven-year gap between Red Faction II and Guerilla, we brought that IP back to market and still managed to ship 1.3m units. And it was around the same time as UFC 2009, so we were almost competing with ourselves and still delivered great volume. So that was a great success.
Alex & Mike talk Biomutant, a game from Experiment 101/THQ Nordiq you likely have not heard of. While the AAA side of the industry tends to homogenization and imitative, cinematic presentation, “AA” games remain creative and innovative in 2021. Drawing on inspirations as varied as Dark Souls, third person shooters & kung fu cinema, Biomutant is Ratchet & Clank on acid, developed by a team of 20 people.
Remember THQ? They published such games as Avatar: The Last Airbender, Darksiders I & II, the Destroy All Humans series, Homefront, the Red Faction series, and Saint's Row 1-3. Almost as famous as their games were the THQ marketing stunts, including a Golden Wii.
PlaySation gamers are in for a treat today! Not only did Sony roll out its “Double Discount” PlayStation Store sale, but there’s also a THQ Humbe Bundle PS4 discount happening too!
