
Christopher Dring meets UK MD Rob Cooper, sales director Darren Bowen and marketing director Murray Pannell
E3 2010 wasn’t about the games.
The software took a backseat in favour of 3DS, Kinect and Move. And although the titles on display certainly looked nice, there wasn’t much in terms of innovation.

Insider Gaming - "Ubisoft has cancelled yet another game, this time ending development on the Animal Crossing-inspired title Alterra."

HALIFAX (April 14, 2026) – Laid-off Ubisoft workers in Halifax have voted overwhelmingly in favour of a settlement with the video-game giant. The terms of the settlement, including the compensation employees will receive, is confidential.
I can't sit here and act like I know these workers financial situations. And I'm sure nobody wakes up WANTING to go to court. But for the sake of the industry, I wish some of these types of cases made it to trial.
Settlements allow companies to continue to do whatever abusive practices they do. While the trials (should the company lose) would actually force real changes for the better.
But again, I'm not in these workers shoes and I can understand them not wanting to risk it.

Two-day event includes exclusive reveals, trailers and playable games on show floor.