Develop:
Channel 4 has a history of breaking new ground in entertainment. Lesbian kisses, reality TV, free film stations and 3D TV. The broadcaster’s educational output, however, rarely attracted much attention over the years.
Things began to change in the latter part of 2007, however. Alice Taylor arrived from the Beeb in the summer to take over as comissioning editor for the education department. A few months later, and a substantial chunk of that department’s budget was shifted from broadcast media to digital media. Taylor explained the move as helping the educational content reach its intended audience of 14 to 19-year-olds, who were for the most part otherwise engaged during the ring-fenced time-slot for TV content aimed at them, which had been going out between 9.30 and midday on weekdays.
From VGC: "Ever since I discovered that Channel 4 was wooing advertisers back in February for the show’s potential return, I was adamant that it was a bad move.
The original show was the perfect storm – a charismatic presenter, a brilliantly and deliberately ‘miscast’ serious TV host as the titular GamesMaster, a bunch of entertaining challenges – all during an era when video games received little to no mainstream media coverage."
DMA Design veteran Colin MacDonald will lead All 4 Games from Cthe broadcaster's Glasgow office
Reverse The Odds, a cancer cell analysis game commissioned by Channel 4 for the joint Stand Up To Cancer campaign with Cancer Research UK, has been translated internationally to help beat cancer sooner.
The mobile game, which uses the power of the public to analyse real images of cancer cells, was launched in October and is now available in four additional languages – French, Spanish, Italian and German.
