Hype is a major element in every developer’s strategy, because even though you know your game is bad, you can still manage to sell millions of copies if you take care of your marketing department. At least on launch day anyway. Of course, hype is not a bad thing itself. Without it, there would be many unknown good games out there. So let’s see who does it best now, shall we?
Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.
The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.
Riiiiight because people will just flock back to them for one or two games per year.
15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.
These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse
Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.
Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.
What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.
We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.
If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."
ms...
guys can hype like nobodies business
funny cause you have the halo line up on the first pick outta your list id say none of em...
insomniac not so much they jus let their pimp do it for em... cough atvisionwhores...
Valve was never big on hype their games used to do the talking but they sold out around the time orange box hit portal 1.5 might b worth a look still aint payin no 60 bucks for it.
Crytec till i see it running on console n doing something more exciting than their las fps on the pc meh tho they do hype ok It'll prob b bigger now that their makin a 360 exclusive. (ie the let the hyping begin)
still lots of other companies that do hype better (legit) look at companies like naughtydog or Sony Santa Monica no doubt the best quality hype you get if anything understated when the games hit...
Then we got companies like insomniac who dont really hype em their jus so good the games hype themselves if u know what i mean... Kinda the way valve used to b b4 they realised putting out lfd ms style made em cash. More hype than substance as a gamer cant say this dont worry me. If crap games make more money how many great games are left? Whos going to push boundries in the art of gaming when they make more money following lfd route...
MS