so who bought the shares?

I would say MS or Sony should jump and try to buy up as much as they could, but what's the point... a lot of their games they make aren't worth much! The only thing I look for from Ubi it Rainbow six and Ghost recon.

I'm surprised how this is only 90 degrees. This should be 1000 degrees.
They should have added a half naked model for the picture instead of Ubisoft.

it means ea sold shares of ubisoft

most likely they see the shares falling in price this year

EA had about 20% of the shares in Ubisoft back when they had a plan for buying out the company. They've reanalyzed their goals and the purchase of Ubisoft wasn't in the cards anymore, most likely due to the actual rising cost of Ubisoft shares and the success of their key IPs. So, rather than hang onto shares that likely won't go anywhere, they sell them and reinvest the money into buying a company that will benefit them in the short run.

***most likely they see the shares falling in price this year ***

Unlikely. Assassin's Creed, Splinter Cell, Child of Eden, I Am Alive, Ghost Recon: Future Soldier, and similar titles are more than keeping their stocks at level.

It's always so bizarre when studios announce something super early in development under the suggestion of forming the game to player feedback, and then they push against all feedback heading straight for the cliff while everyone is warning them along the way