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Game Over: EA drops Ubisoft

MSNBC reports today:

Electronic Arts, based in California, just sold its stake in the Montreuil-sous Bois, France-based company, Ubisoft. The partnership formed by the two companies who both develop, publish, and distribute entertainment software worldwide ended after a six year run. EA indicated a change in their strategic priorities. They want to "remain focused on growing our capability as a developer and distributor of online content and services."

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msnbc.msn.com
guitarded775764d ago

Sad how real news gets buried and flamebait reaches 1000 degrees around here. Good article.

qface645764d ago

so who bought the shares?

UnSelf5764d ago

so who bought the shares?

guitarded775764d ago (Edited 5764d ago )

I guess Ubisoft did... or they were sold to the public. EA only owned a portion of the company.

Montrealien5764d ago

glad this is over, I guess EA quit on Ubi, bout time really, bet they made a pretty penny to.

orange-skittle5764d ago (Edited 5764d ago )

It goes back into the company. EA could no longer hold that stock because they need the capital. Ubisoft and Take-Two fought EA off when they buying up publishers, licenses, and studios at one point. That's how they acquired Bioware and DICE. They no longer have the funds to make a power move on big companies like Ubisoft and Take-Two, so they are giving the stocks up to free up the cash.

I hate to read comments when lil boys say stuff like MICROSOFT and SONY should buy big publishers as if they don't have enough overhead. DO YOU NERDS ACTUALLY THINK GAMING IS THE FOREFRONT OF THESE COMPANIES? GET A LIFE.

Why would they purchase a multi billion dollar company when they have other business ventures to endure. Sony isn't a game company and neither is Microsoft, so why would they invest in something so monumental? That's why they do what they do and you continue to live in the basement.

+ Show (1) more replyLast reply 5764d ago
AAACE55764d ago

I would say MS or Sony should jump and try to buy up as much as they could, but what's the point... a lot of their games they make aren't worth much! The only thing I look for from Ubi it Rainbow six and Ghost recon.

codyodiodi5764d ago

I'm surprised how this is only 90 degrees. This should be 1000 degrees.
They should have added a half naked model for the picture instead of Ubisoft.

Spenok5764d ago

I'm sure that would have helped. Immensly.

CryofSilence5764d ago

Flamebait or ones sporting some semi-nude model or "NSFW" tags. I guess it just shows the demographic of N4G users... Either way, good point.

guitarded775764d ago

When I posted that comment, this story was already approved and 40 degrees buried 3 pages deep. I guess someone with power bumped it, I never expected anyone to read that comment. I'm glad the story is getting play... it's been a while since we've seen real news.

Christopher5764d ago

*** Sad how real news gets buried and flamebait reaches 1000 degrees around here. Good article. ***

Even sadder? This actually happened last week...

jeseth5764d ago

I was really impressed with AC2 and its improvements over AC.

Prince of Persia (PS3/360) was great and loved the cell shading . . . the most recent PoP was a letdown.

Rainbow 6 is good and I'm surprised there isn't something on the horizon.

Bottom line is that Ubisoft is a really good Multiplatform Dev. The games look great on both systems and most of their games are really fun.

Time will tell . . .

+ Show (3) more repliesLast reply 5764d ago
foss35764d ago

I can't recall any recent Ubisoft game I liked. Maybe the last one was Rainbow Six: Vegas on PS3.

Alos885764d ago

What exactly does this mean?

Hotel_Moscow5764d ago

it means ea sold shares of ubisoft

most likely they see the shares falling in price this year

Christopher5764d ago (Edited 5764d ago )

EA had about 20% of the shares in Ubisoft back when they had a plan for buying out the company. They've reanalyzed their goals and the purchase of Ubisoft wasn't in the cards anymore, most likely due to the actual rising cost of Ubisoft shares and the success of their key IPs. So, rather than hang onto shares that likely won't go anywhere, they sell them and reinvest the money into buying a company that will benefit them in the short run.

***most likely they see the shares falling in price this year ***

Unlikely. Assassin's Creed, Splinter Cell, Child of Eden, I Am Alive, Ghost Recon: Future Soldier, and similar titles are more than keeping their stocks at level.

frjoethesecond5764d ago (Edited 5764d ago )

Ubisoft had a very poor showing at this years e3. I wonder if that contributed to the partnership termination.

electricshadow5764d ago

As long as they keep releasing fun games, I'm happy.

Show all comments (27)
40°

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30°

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lodossrage14d ago

I can't sit here and act like I know these workers financial situations. And I'm sure nobody wakes up WANTING to go to court. But for the sake of the industry, I wish some of these types of cases made it to trial.

Settlements allow companies to continue to do whatever abusive practices they do. While the trials (should the company lose) would actually force real changes for the better.

But again, I'm not in these workers shoes and I can understand them not wanting to risk it.

30°

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