
Examiner: With a perfectly paced and engrossing story, incredible voice acting, and a very unique style of survival gameplay where you fight your enemies using light, Alan Wake should have sold well. So why was the game such a sales flop?

VGChartz's Mark Nielsen: "All in all, it’s not hard to see why Alan Wake has received a bit of a cult following (there’s that famous foreshadowing again). It’s a title that blends themes and gameplay, while pushing the limits of storytelling by putting stories within stories and letting you read those stories before you get to that part in… the story. It has flaws, to be sure - the gameplay side can’t quite keep up with the rest of its ambitions - but overall it’s a great game that stands out among its peers and is undeniably… one for the books."

Remedy has announced a new Alan Wake book and more as part of their anniversary celebration.

Alan Wake, from Max Payne and Control creator Remedy, is a horror classic, prompting one player to buy 4,000 copies that don’t even work.
Kind of a goody story...
On a serious note, that is why I try activating gift cards asap. It's happened to me where the store didnt scan it right where the card was unusuable. Happened at Wally World.
Usually most of those redemption card have an expiry date on them. If they expired all buyer did was buy recycled paper. And some of those codes are country locked to certain countries. I buy a card from the States I can't use it in Canada.
Dumb and silly story. She wasted her money for no reason.
Is it really that hard to go to Steam or GOG. She spent $240, when its currently 70% off on GOG, and only costs $4.49.
Gee, I wonder, should I spend $240 on eBay, or $4.49 on GOG? 🙄
So in short she paid $240.00 assuming usd for a bunch on unactivated game codes.
I still don't understand why I guess cause there's not a physical version and she wanted something for a collection or art project.
Great Game. Badly Marketed. :(
Good game. Wrong audience.
remedy should get back to their roots which is max payne
A linear storyline, such as Alan Wake, will never sell as well and an open ended game. Alan Wake is more of a rental, people play through once, know the story, and move on to something else. I bought Alan Wake and I'm enjoying it so far, however I don't think I will play through again. It comes down to the style of gameplay, is there a reason to play again? No, the plot is laid down for you, all the player has to do is progress the story by reaching the next checkpoint. Linear games fall victim to the "play once and move on" mentality. I'm not saying that it's not worth playing a game twice, but once you know the plot, where the enemies spawn, what you're supposed to investigate, it looses it's charm. Thus a rental, where you have time to play through once, better fits certain titles, Alan Wake being one of them.
It makes me wonder if Microsoft is going to bother publishing a sequel. Maybe it'll go multiplatform if they don't. Because if it does, the sequel will get a much better shot at becoming a success.
It's a shame it didn't do much because I thought the idea of light as a weapon like that was very clever.