
Eidos CEO Bill Gardner has said he doesn't believe that PS3 is priced too high - but conceded that even a USD 100 price drop may not be enough to sell the machine to the mass market.
Speaking in an interview with GamesIndustry.biz Gardner said, "Sony is a big company. They know what they are doing.
"I don't think [the price cut] is enough to reach the mass consumer, but I think it is enough to get it moving again, and it will move a little bit further, and they'll need to do it again and it will move a bit further."
According to Gardner, PlayStation 3 is good value considering it includes a Blu-ray player at a relatively competitive price point.
"Go buy an HD or a Blu-ray player. Go ahead. Tell me what it costs you. Then take a look at the PS3," he said.
"I don't think [PS3 is too expensive. I do think we'll start to see additional people pick it up and use it, maybe not necessarily exclusively as a game player but as a Blu-ray player and a game player, and there is an advantage to that."
For more from Gardner, including why Eidos doesn't believe in producing day one software for new consoles, read the full interview.

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.
15 years went by so fast. I remember playing through the story mode at launch.

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.
Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.
More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.
Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.
All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.
I also think the PS3 is a good deal, you get alot for your money and as we all know the newest technology cost so if you want it you gotta pay...
It's a great value. Sure, it's pricey, but you get plenty with it.
agree thing is not everbody wants a hd dvd player or a blue ray player
Yes it is......but the comments are from the company that brought you such great classics as Pocket Pool and Pony Friends
Who cares about BR so much, how about built in bluetooth, built in wireless, backward compatibility