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Why Sony “Won” E3 2010

I’m here to convince you that Sony won the E3 2010 battle by entertaining the hell out of the keynote crowd, maximizing the amount of press on hand, and combining entertainment with more than a few surprises and some big title announcements that made fans (and one VP in particular) very happy...

GWAVE5794d ago (Edited 5794d ago )

I think Sony did not win. Why? Sony's revolutionary tech was not motion, but rather it was 3D. While I'm sure it was impressive, Nintendo did it without glasses. If Nintendo's best > Sony's best, didn't Nintendo win?

Edit @ below

I never said I wasn't impressed with Sony's conference. To me, Sony's biggest thing was 3D. It was awesome. I'm not knocking that. But Nintendo is offering something quite similar at a fraction of the cost. It's like 10 years ago when SEGA announced the Dreamcast price ($300 I think) and then Sony announced the PS2 at $200.

Fishy Fingers5794d ago

The 3DS' 3D is not like stereoscopic 3D, Nintendos method is not feasible to use on a large screen, nor does it offer the 3D effect across all angles. There's really no comparison between the two.

acedoh5794d ago

History lesson before people change reality. The PS2 launched at $299... At the point of launch the Dreamcast had already dropped it's price just to attempt to compete. I did own both those consoles so please don't change reality to suit your taste...

Also how do you compare a portable to a home console??? I don't see Nintendo bringing 3D to the Wii so let's compare apples to apples here...

beardpapa5794d ago (Edited 5794d ago )

Nintendo's 3D is easy to do since the screen is always in direct view and it's about an arm's length away from the eyes.

I tried out Sony's 3D at the Sony Style store and it was very impressive. The store had a 3Dtv demo of some live tv stations, blu-ray movies, and games. They also had their ps3 game room equipped to display the 3d games they had. Motorstorm PR and SSD in 3D were simply amazing, and made me think of 3D in a different perspective.

Granted the demo "made-for-3D" disc they showed had more impressive 3D effects than the ones the tv had to simulate as what the sony guy was demoing to me. Also, another customer was telling me how it's best viewed at the center of the tv and at a 6-8 foot distance away (about the same from your sofa to the tv in most living rooms). The customer also told me tilting my head or looking at a broad angle will lose the effect. It was really neat.

With that said, I think 3D is amazing and a whole new perspective. Motorstorm was just suddenly amazing again with the perception of depth. The jaggies are noticeable but the particle effects were amazing. Seeing it and actually playing it felt like when I first watched hdtv in my bedroom after getting it to replace an sdtv.

I agree with what the sony guy and the customer said about 3dtv though. There's still room for improvement, and also 3dtv isn't for everyone. Some will get dizzy some won't. The majority of the customers that were there to try it out with me left amazed and said it was incredible.

edit: the 3d glasses weren't really comfortable because they had this metal-detector antitheft thing buldging out on one side. Surprisingly it fit over my everyday glasses well. I'm not too fond of the flat CR battery, but I suppose the 3d glasses are an inexpensive alternative to a more expensive screen that can do 3d sans glasses.

I assume it costs more to produce the type of screen that can reflect images to different angles creating a 3D effect that is suitable for everyone in a room, hence why I believe the 3d glasses are an inexpensive alternative. You don't really have to be dead center to see 3D. It's just the colors are represented better (similar to 2D) if you're close to center. Still I'm not purchasing a 3dtv set anytime soon. I don't game or watch tv enough to warrant that type of investment.

mrv3215794d ago

Why is the fact there's no glasses so high tech? I mean Nintendo 3DS are pretty outdated by this point... and no I'm not being negative. They are making HD 3D TV with 140 degree viewing angles.

Donny5794d ago (Edited 5794d ago )

i was very impressed with sonys conferance, i mean the move had a solid show, killzone 3 footage was great, twisted metal was out of this world, kevin butler was hilarious, and we had gabe newell announce portal 2 will not only be coming to the ps3, it will be the best version, i tell you what, that was the LAST thing on my mind to show up at e3, i would even put "mario brothers comes to ps3"ahead on my expectations than gabe newell coming out of the closet on SONYS SHOW. ( E3 )

Shadow Flare5794d ago

i watched the sony conference again today and it just reminded me how much sony actually showed. What sony should have done was save the killzone 3, motorstorm 3, lbp2 and infamous 2 announcements for e3, because announcing those fresh would have totally blown everyone away, along with the other games they showed. Imagine the reaction of killzone 3 if that was the first time they heard about it

But sony really entertained the hell out of the crowd. There were about 5 occasions where you could hear the crowd almost explode with excitement:

- Killzone 3 introduced and shown in 3D
- Kevin Butler walking on stage and making eveyone absolutely crack up (you could really see the crowd were loving it. Everyone was smiling)
- Gabe Newell's BIG surprise of an appearance (you could hear some individuals almost explode)
- Gran Turismo 5 trailer with release date
- Twisted Metal (and when the ice cream truck turned on its head lights and drove on stage, you could hear someone shout "What!! HA HA NO WAY!!!")

For me, Sony won

Javert5794d ago

Actually in many ways it was much cleverer to announce them before E3 because it gave them 3-4 weeks of attention without having to compete with anyone else.

DarkSpawnClone5794d ago (Edited 5794d ago )

Sony Really Took E3 by storm,to me they where best in show They where soo great i was just blown away and when KB pop up on strange i swear i was like OMFG!!!! THERE IS A GOD AFTER ALL!!! AND HIS NAME IS GAMING!!! Hell Yeah i loved seeing Kb there it was sooo Epic!!! Kz2 LBp2 and then Gabe pops out of fukin Know where and POOF the Vary unexpected portal 2(on PS3 and the better version ?) i mean they canceled there E3 to show it off for Sony! that says some thing(i really hope valve has changed there ways i would so buy there games! imo i want l4d, Zombies ftw!,also i want a new half life :P) Lvl Up Gabe For having the guts to even show up at Sony's E3 you have balls man! now bring us Sony fans some games!! im so getting portal 2 this is like ff and mgs going on xbox!! and Then BAM(there it is) Twisted Metal for PS3!!! Sweet Tooth(Fu*ingSweet Tooth!!) pulls up on stage and We see some kick @$$ game play!! EPIC!!!!!,imo Sony Stole the Show!!! No question about it,Nintendo did great too ! tie or 2nd imo for Nintendo! 3ds was good too!

Information Minister5794d ago (Edited 5794d ago )

You got it backwards. Dreamcast launched at $199 vs the PS2 at $299.

You must be thinking of when Sega announced the Saturn at $399 and the very next day Sony announced the Playstation at $299.

house5794d ago

i think that was hip hop gamer that was freaking out saying "WHAT NO WAY HA HA HA" but on why Sony won they won because they showed games (hardcore)

NYPunkster5794d ago

That's right! We WON....wait what did I win? I didn't win shit! I have to pay for all those fuking games. FFFFFUUU corporate manipulation!

XD

Anarki5794d ago

I'm a fan of PS3 but I can admit that Nintendo had a strong E3 this year. Though, I'd have to go with it being a stalemate between the 2.

Nintendos E3 shown that they're not a ll about the casual market anymore, they're going for the hardcore gamers as well. I'll probably pick up another Wii soon.

Nathaniel_Drake5794d ago

Yeah I would say a tie also

syanara5794d ago

ninentedo had a great press conference and it was soo good it made me go out and Buy a Wii the next day however I feel sony had the bigger surprises, more games, and more that got me personally interested such as the Move, Playstation Plus, and Steamworks.

Biggest5794d ago

I agree with most of what you said, Anarki. But remember Janet Jackson's song. The fact that they concentrated on more gamer games this time around should not fool people into thinking they've changed their focus. We'll see their focus in the years to come. Maybe they've found a nice balance between casual and gaming. But time will tell.

danielle0075794d ago

I think that Sony won, but Nintendo came in a very close second. I mean, Donkey Kong Country, Goldeneye, Kirby Epic Yarn, and Epic Mickey. So amazing.

But, Sony actually made me feel like it was Christmas with all the games shown, and they also did the impossible and made me so excited about Move, and playing RE5 with it. Woooo boy. I didn't think it was really possible. Honestly, it's prob because they're not leaving us core gamers behind, and they're also not forcing the motion controls on core games. They're offering it as an alternative. So I can goof around and look like a loser while playing with motion controls, and then I can throw it on professional, bust out my controller, and be all serious business about it. I loooove options! Also, Gabe Newell showed up. & I loooove Valve!

+ Show (1) more replyLast reply 5794d ago
Kevin ButIer5794d ago

Ima sexy b!tch, Gabe Newel made me ROFL and 3D + Move + First + Third party exclusives... F*** yes

Time_Is_On_My_Side5794d ago

You do realize that you're comparing 3D with a hand-held to a home console? 3D, on a hand-held would be easier without glasses due to the size of the console. Basically it would be like the SIXAXIS technology, but then again I haven't seen it with my own eyes.

This this video:

HTML: http://www.youtube.com/watc...

sid4gamerfreak5794d ago

"I’m here to convince you that Sony won the E3 2010 battle"

Why are you trying to convince us? Are we dumb gamers? We all know who won the e3 2010 battle....

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FrankDaTank5794d ago (Edited 5794d ago )

i disagree. it's not all about technology.

greeneggsnsam5794d ago

Twisted Metal was a bold move by Jaffe. Lying to us and then revealing? Still, never mind. Move looks more and more like Wii HD to me to be honest.

FrankDaTank5794d ago (Edited 5794d ago )

bold move my butt. jaffe should be drinking beer, staying off twitter so he doesn't have to lie to his fans, and working on twisted metal 2 (for the ps3).

Paradise5794d ago

twisted metal 2 came out a long time ago

mrv3215794d ago

Can people SHUT THE HELL UP ABOUT THIS, IT'S ANNOYING! LiKe WrItInG iN aLtErNaTiNg CaPs LoCk

Oh no he lied to us when we demanded to know about a game... I have a feeling it's the same people would have moaning if he spoiled it for E3. He lied because then he'd have something to announce for E3. I wish the press who stop asking so many questions that they know the developer cannot answer in order to moan about it later.

gynecologistcobra5794d ago

So what you are saying is that you do not want the press to ask questions,

And it's a big deal that he lied because a) he could have just ignored it. He went out of his way to lie to us. And b) we can't trust him anymore. "Twisted Metal is coming in early 2011. I lied, it's Q4 2011."

Bobbykotickrulesz5794d ago

Can't trust him anymore?

lol what an idiot you are.
Who cares if he made up a story and acted like he wasn't making Twisted Metal? That made you all the more surprised when they showed the game for the first time.

Kyur4ThePain5794d ago

Can we stop with all the "winning" crap? There is no E3 trophy. There is no war. Just a bunch of idiots running around with wide open wallets.

NYPunkster5794d ago

Preach my fellow Mac user! Let us remember that when talking about operating systems and market-share. :P

gynecologistcobra5794d ago

It's all in fun. That's why it's in quotes,

I also use a Mac, but finding camaraderie in an operating system is some bullshit.

Killjoy30005794d ago

I can never go back to any other computer.

Tony-A5794d ago (Edited 5794d ago )

I was impressed with their conference on a lot of levels, including the fact that they made non-believers, believers!

I was skeptical of the Move. They said they were going to make it fun for the hardcore, and I didn't believe that for one second (even with SOCOM 4). Then they showed some more at E3 and it actually got me excited, especially with RE5 getting support.

Then 3D. So many people knocked on it. The best example of that would be IGN's Greg Miller. He despised 3D and thought it was the dumbest thing in the world. He revealed afterwards that he was very impressed with the 3D showing by Sony, especially with MotorStorm Apocalypse. Mostly everyone else said Killzone 3 looked fantastic in 3D, skeptics included.

I won't be shelling out any money for it, but hearing good things about it makes me feel like I want to check it out, especially with GT5.

Show all comments (80)
80°

(For Southeast Asia) New Price Changes for PS5, PS5 Pro, and PlayStation Portal remote player

For Southeast Asia, new price changes.

Prices effective starting May 1st, 2026.

Read Full Story >>
blog.playstation.com
4d ago Replies(1)
BeHunted3d ago

Looks like PlayStation took a hit with Marathon and is now quietly adjusting prices worldwide to recover the losses

andy853d ago

Lets be honest raising prices doesn't do that when no one's buying it. I imagine the profit it greater selling 10 times more at a lower price

Pergele3d ago

Whatever you say buddy, let's all wear the tinfoil hats.

IceKoldKilla3d ago (Edited 3d ago )

LMFAO Your comment alone says a lot more about you than anything else. When has one game not selling 10 million copies made a company raise the prices of their console? Then Xbox would be costing $5000 by now lol. You remind of the crazy drug addicts on the street rambling on about conspiracies. xD You sure you don't need a hug, buddy?

ChunkyMonk3d ago

One game that Sony payed $200 million for. lol
Also, you sure were quick to get triggered. Maybe your the one who needs a hug?

Eonjay3d ago

If nothing else, we should be united against the real issue here. AI and unnecessary tariffs that are effecting all gamers.

+ Show (1) more replyLast reply 3d ago
Athlon1013d ago (Edited 3d ago )

The price increases are due to the RAM demand associated with AI and the US-Iran war. You can look to any business news website and local news to see that. Heck, even the 2026 Asus Zenbook Duo I've been eyeing has faced delays and has had a price increase of $400; that laptop has two specs. Asus is doing a staggered release with per-orders for the lower spec now and shipping in May and pre-orders for the higher spec that I'm eyeing starting in June. Basically, all computer manufactures are affected. It'll most likely start affecting smart phones too if it hasn't already. I can't remember the last time any major console maker (Nintendo, Sony, Sega, etc) increased the price of their console mid cycle outside of Microsoft just to make more profit.

S2Killinit3d ago

Its not the war. Its the RAM issue.

jznrpg2d ago

War is causing gas prices to rise. Transport of everything requires gas so the prices of those items go up as well. So it does have an impact

Athlon1012d ago (Edited 2d ago )

The blockage of the Straight of Hormuz due to the US-Iran war has affected raw components used in semi-conductor manufacturing such as bromine, aluminum, and helium. Iran had attacked the liquified natural gas (LNG) plant in Qatar which is a large producer (1/3 globally) of helium which is used in semiconductor etching. So it's the both the war and the RAM crises.

badz1493d ago

Oh no...should I get the Pro now before the price increase?

80°

Former Xbox Exec Says Developers Didn't Want a Sony Monopoly

Former Xbox executive Ed Fries comments on the early days of Xbox, the opinion of Japanese game companies, and more.

Read Full Story >>
insider-gaming.com
16d ago Replies(2)
Reaper22_16d ago

I dont think that'll ever happen. But i must say back in the day, they were definitely trying because they were more cash rich than their competitors.

CosmicTurtle16d ago

I think MS were and still are the richer company. They tried to acquire Sega back in the day (and considered doing so again more recently), they obviously bought exclusivity to Halo which was originally shown as a Mac title. I don’t think as a company MS can claim the moral high ground here. It’s a wilful lack of self awareness.

Of course Sony would try exactly the same if they had the resources, but when the PS2 dominated the industry was in a much healthier place with an abundance of great third parties.

This has been a depressing generation as far as first party decisions are concerned. The fact we are debating business plans rather than which game is better is a sad reflection of the state of things.

Darkseeker16d ago (Edited 16d ago )

There was Nintendo as well, Sony wouldn't have had a monopoly. In fact, the world would be better today if Xbox never existed in the first place. They pretty much brought all bad practices we have today. We might have gotten all of it either way, but not this early. In term of franchises, I don't think there is anything Microsoft released that would actually be missed if it didn't exist. Even Halo the world wouldn't notice if Halo didn't exist.

S2Killinit16d ago

MS was definitely a bad influence on gaming.

raWfodog16d ago

I think almost everyone will agree that a monopoly is not good for the industry. But that being said, the competition needs to be smart and strategic with their business. Simply buying up publishers and traditional third-party studios just to keep them out of the other companies reach is not a sustainable practice. That goes for all parties so don't think I'm just referring to Xbox.

I'm no business guru by any stretch of the imagination but I firmly believe that the best way to drive consumers to your software and hardware is to invest smart in your first-party studios. Give them full support and guidance in making unique, fun games that are only available to play in your ecosystem and the gamers will come.

Reaper22_16d ago (Edited 16d ago )

But first party studios aren't enough. They only make up a small portion of the industry. Without 3rd party there would be no industry for Microsoft or sony.Developing games take time and money and sometimes you gotta make moves to stay competitive.

raWfodog16d ago

Nah, I never said first-party was enough. I said it’s the ‘best way’ to drive gamers to your platform. 3rd-party is a free-for-all and there’s no guarantee that gamers will use your hardware to play the game. If you want to push your own software and/or hardware you need first-party, or at least exclusive deals with third-party studios.

SimpleDad16d ago

They Shure did a great job... 25 years later Xbox is dead.

Reaper22_16d ago

Then why be so emotional and continue to talk about it. Xbox will never die be ause it stays in so many people's head.

lodossrage16d ago

How can you even see him being "emotional" in that comment?

If anything, you're the emotional one, constantly trying to go at anyone that says anything against Microsoft. So when you call him emotional, it comes off as deflection

Elda16d ago

I own an XBSX & I can say it's becoming irrelevant out of the 3 current consoles.

16d ago Replies(2)
Show all comments (34)
40°

Sony Shows Off 20 Minutes of Crimson Desert on a Base PS5

Sony uploaded gameplay footage of Crimson Desert on a base PS5 running in what appears to be Quality Mode at a stable 30fps at 4K.

Read Full Story >>
powerupgaming.co.uk
BlazedKong42d ago

looks god awful on the base systems