390°

Why Sony “Won” E3 2010

I’m here to convince you that Sony won the E3 2010 battle by entertaining the hell out of the keynote crowd, maximizing the amount of press on hand, and combining entertainment with more than a few surprises and some big title announcements that made fans (and one VP in particular) very happy...

GWAVE5720d ago (Edited 5720d ago )

I think Sony did not win. Why? Sony's revolutionary tech was not motion, but rather it was 3D. While I'm sure it was impressive, Nintendo did it without glasses. If Nintendo's best > Sony's best, didn't Nintendo win?

Edit @ below

I never said I wasn't impressed with Sony's conference. To me, Sony's biggest thing was 3D. It was awesome. I'm not knocking that. But Nintendo is offering something quite similar at a fraction of the cost. It's like 10 years ago when SEGA announced the Dreamcast price ($300 I think) and then Sony announced the PS2 at $200.

Fishy Fingers5720d ago

The 3DS' 3D is not like stereoscopic 3D, Nintendos method is not feasible to use on a large screen, nor does it offer the 3D effect across all angles. There's really no comparison between the two.

acedoh5720d ago

History lesson before people change reality. The PS2 launched at $299... At the point of launch the Dreamcast had already dropped it's price just to attempt to compete. I did own both those consoles so please don't change reality to suit your taste...

Also how do you compare a portable to a home console??? I don't see Nintendo bringing 3D to the Wii so let's compare apples to apples here...

beardpapa5720d ago (Edited 5720d ago )

Nintendo's 3D is easy to do since the screen is always in direct view and it's about an arm's length away from the eyes.

I tried out Sony's 3D at the Sony Style store and it was very impressive. The store had a 3Dtv demo of some live tv stations, blu-ray movies, and games. They also had their ps3 game room equipped to display the 3d games they had. Motorstorm PR and SSD in 3D were simply amazing, and made me think of 3D in a different perspective.

Granted the demo "made-for-3D" disc they showed had more impressive 3D effects than the ones the tv had to simulate as what the sony guy was demoing to me. Also, another customer was telling me how it's best viewed at the center of the tv and at a 6-8 foot distance away (about the same from your sofa to the tv in most living rooms). The customer also told me tilting my head or looking at a broad angle will lose the effect. It was really neat.

With that said, I think 3D is amazing and a whole new perspective. Motorstorm was just suddenly amazing again with the perception of depth. The jaggies are noticeable but the particle effects were amazing. Seeing it and actually playing it felt like when I first watched hdtv in my bedroom after getting it to replace an sdtv.

I agree with what the sony guy and the customer said about 3dtv though. There's still room for improvement, and also 3dtv isn't for everyone. Some will get dizzy some won't. The majority of the customers that were there to try it out with me left amazed and said it was incredible.

edit: the 3d glasses weren't really comfortable because they had this metal-detector antitheft thing buldging out on one side. Surprisingly it fit over my everyday glasses well. I'm not too fond of the flat CR battery, but I suppose the 3d glasses are an inexpensive alternative to a more expensive screen that can do 3d sans glasses.

I assume it costs more to produce the type of screen that can reflect images to different angles creating a 3D effect that is suitable for everyone in a room, hence why I believe the 3d glasses are an inexpensive alternative. You don't really have to be dead center to see 3D. It's just the colors are represented better (similar to 2D) if you're close to center. Still I'm not purchasing a 3dtv set anytime soon. I don't game or watch tv enough to warrant that type of investment.

mrv3215720d ago

Why is the fact there's no glasses so high tech? I mean Nintendo 3DS are pretty outdated by this point... and no I'm not being negative. They are making HD 3D TV with 140 degree viewing angles.

Donny5720d ago (Edited 5720d ago )

i was very impressed with sonys conferance, i mean the move had a solid show, killzone 3 footage was great, twisted metal was out of this world, kevin butler was hilarious, and we had gabe newell announce portal 2 will not only be coming to the ps3, it will be the best version, i tell you what, that was the LAST thing on my mind to show up at e3, i would even put "mario brothers comes to ps3"ahead on my expectations than gabe newell coming out of the closet on SONYS SHOW. ( E3 )

Shadow Flare5720d ago

i watched the sony conference again today and it just reminded me how much sony actually showed. What sony should have done was save the killzone 3, motorstorm 3, lbp2 and infamous 2 announcements for e3, because announcing those fresh would have totally blown everyone away, along with the other games they showed. Imagine the reaction of killzone 3 if that was the first time they heard about it

But sony really entertained the hell out of the crowd. There were about 5 occasions where you could hear the crowd almost explode with excitement:

- Killzone 3 introduced and shown in 3D
- Kevin Butler walking on stage and making eveyone absolutely crack up (you could really see the crowd were loving it. Everyone was smiling)
- Gabe Newell's BIG surprise of an appearance (you could hear some individuals almost explode)
- Gran Turismo 5 trailer with release date
- Twisted Metal (and when the ice cream truck turned on its head lights and drove on stage, you could hear someone shout "What!! HA HA NO WAY!!!")

For me, Sony won

Javert5720d ago

Actually in many ways it was much cleverer to announce them before E3 because it gave them 3-4 weeks of attention without having to compete with anyone else.

DarkSpawnClone5720d ago (Edited 5720d ago )

Sony Really Took E3 by storm,to me they where best in show They where soo great i was just blown away and when KB pop up on strange i swear i was like OMFG!!!! THERE IS A GOD AFTER ALL!!! AND HIS NAME IS GAMING!!! Hell Yeah i loved seeing Kb there it was sooo Epic!!! Kz2 LBp2 and then Gabe pops out of fukin Know where and POOF the Vary unexpected portal 2(on PS3 and the better version ?) i mean they canceled there E3 to show it off for Sony! that says some thing(i really hope valve has changed there ways i would so buy there games! imo i want l4d, Zombies ftw!,also i want a new half life :P) Lvl Up Gabe For having the guts to even show up at Sony's E3 you have balls man! now bring us Sony fans some games!! im so getting portal 2 this is like ff and mgs going on xbox!! and Then BAM(there it is) Twisted Metal for PS3!!! Sweet Tooth(Fu*ingSweet Tooth!!) pulls up on stage and We see some kick @$$ game play!! EPIC!!!!!,imo Sony Stole the Show!!! No question about it,Nintendo did great too ! tie or 2nd imo for Nintendo! 3ds was good too!

Information Minister5720d ago (Edited 5720d ago )

You got it backwards. Dreamcast launched at $199 vs the PS2 at $299.

You must be thinking of when Sega announced the Saturn at $399 and the very next day Sony announced the Playstation at $299.

house5720d ago

i think that was hip hop gamer that was freaking out saying "WHAT NO WAY HA HA HA" but on why Sony won they won because they showed games (hardcore)

NYPunkster5720d ago

That's right! We WON....wait what did I win? I didn't win shit! I have to pay for all those fuking games. FFFFFUUU corporate manipulation!

XD

Anarki5720d ago

I'm a fan of PS3 but I can admit that Nintendo had a strong E3 this year. Though, I'd have to go with it being a stalemate between the 2.

Nintendos E3 shown that they're not a ll about the casual market anymore, they're going for the hardcore gamers as well. I'll probably pick up another Wii soon.

Nathaniel_Drake5720d ago

Yeah I would say a tie also

syanara5720d ago

ninentedo had a great press conference and it was soo good it made me go out and Buy a Wii the next day however I feel sony had the bigger surprises, more games, and more that got me personally interested such as the Move, Playstation Plus, and Steamworks.

Biggest5720d ago

I agree with most of what you said, Anarki. But remember Janet Jackson's song. The fact that they concentrated on more gamer games this time around should not fool people into thinking they've changed their focus. We'll see their focus in the years to come. Maybe they've found a nice balance between casual and gaming. But time will tell.

danielle0075720d ago

I think that Sony won, but Nintendo came in a very close second. I mean, Donkey Kong Country, Goldeneye, Kirby Epic Yarn, and Epic Mickey. So amazing.

But, Sony actually made me feel like it was Christmas with all the games shown, and they also did the impossible and made me so excited about Move, and playing RE5 with it. Woooo boy. I didn't think it was really possible. Honestly, it's prob because they're not leaving us core gamers behind, and they're also not forcing the motion controls on core games. They're offering it as an alternative. So I can goof around and look like a loser while playing with motion controls, and then I can throw it on professional, bust out my controller, and be all serious business about it. I loooove options! Also, Gabe Newell showed up. & I loooove Valve!

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Kevin ButIer5720d ago

Ima sexy b!tch, Gabe Newel made me ROFL and 3D + Move + First + Third party exclusives... F*** yes

Time_Is_On_My_Side5720d ago

You do realize that you're comparing 3D with a hand-held to a home console? 3D, on a hand-held would be easier without glasses due to the size of the console. Basically it would be like the SIXAXIS technology, but then again I haven't seen it with my own eyes.

This this video:

HTML: http://www.youtube.com/watc...

sid4gamerfreak5720d ago

"I’m here to convince you that Sony won the E3 2010 battle"

Why are you trying to convince us? Are we dumb gamers? We all know who won the e3 2010 battle....

+ Show (6) more repliesLast reply 5720d ago
FrankDaTank5720d ago (Edited 5720d ago )

i disagree. it's not all about technology.

greeneggsnsam5720d ago

Twisted Metal was a bold move by Jaffe. Lying to us and then revealing? Still, never mind. Move looks more and more like Wii HD to me to be honest.

FrankDaTank5720d ago (Edited 5720d ago )

bold move my butt. jaffe should be drinking beer, staying off twitter so he doesn't have to lie to his fans, and working on twisted metal 2 (for the ps3).

Paradise5720d ago

twisted metal 2 came out a long time ago

mrv3215720d ago

Can people SHUT THE HELL UP ABOUT THIS, IT'S ANNOYING! LiKe WrItInG iN aLtErNaTiNg CaPs LoCk

Oh no he lied to us when we demanded to know about a game... I have a feeling it's the same people would have moaning if he spoiled it for E3. He lied because then he'd have something to announce for E3. I wish the press who stop asking so many questions that they know the developer cannot answer in order to moan about it later.

gynecologistcobra5720d ago

So what you are saying is that you do not want the press to ask questions,

And it's a big deal that he lied because a) he could have just ignored it. He went out of his way to lie to us. And b) we can't trust him anymore. "Twisted Metal is coming in early 2011. I lied, it's Q4 2011."

Bobbykotickrulesz5720d ago

Can't trust him anymore?

lol what an idiot you are.
Who cares if he made up a story and acted like he wasn't making Twisted Metal? That made you all the more surprised when they showed the game for the first time.

Kyur4ThePain5720d ago

Can we stop with all the "winning" crap? There is no E3 trophy. There is no war. Just a bunch of idiots running around with wide open wallets.

NYPunkster5720d ago

Preach my fellow Mac user! Let us remember that when talking about operating systems and market-share. :P

gynecologistcobra5720d ago

It's all in fun. That's why it's in quotes,

I also use a Mac, but finding camaraderie in an operating system is some bullshit.

Killjoy30005720d ago

I can never go back to any other computer.

Tony-A5720d ago (Edited 5720d ago )

I was impressed with their conference on a lot of levels, including the fact that they made non-believers, believers!

I was skeptical of the Move. They said they were going to make it fun for the hardcore, and I didn't believe that for one second (even with SOCOM 4). Then they showed some more at E3 and it actually got me excited, especially with RE5 getting support.

Then 3D. So many people knocked on it. The best example of that would be IGN's Greg Miller. He despised 3D and thought it was the dumbest thing in the world. He revealed afterwards that he was very impressed with the 3D showing by Sony, especially with MotorStorm Apocalypse. Mostly everyone else said Killzone 3 looked fantastic in 3D, skeptics included.

I won't be shelling out any money for it, but hearing good things about it makes me feel like I want to check it out, especially with GT5.

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90°

PS5 Sales Pass 92.2 Million Units, Beating Nintendo Switch 2 in the Holiday Quarter

Sony announced its financial results for the third quarter of fiscal year 2025, alongside the traditional update on PS5 shipments.

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simulationdaily.com
11d ago Replies(5)
italiangamer10d ago

Sony and Nintendo are both thriving and I'm happy, thank goodness for them or otherwise the whole gaming industry would be in shambles if they only had PC to rely on!

dveio10d ago

• Total G&NS revenue: 10.5 billion USD
• Operating profit: 900 million USD
• Hardware sales: 8M units shipped
• Software sales: 97M units
• PSN MAU: 132M

vs. Xbox:

• Total gaming revenue: 5.96 billion USD
• nothing else gets reported

__y2jb10d ago

Xbox operating costs are without a doubt eye wateringly high, way way way higher than Sony. GP is costing them an absolute fortune to operate.

Tapani10d ago

That is a very solid operating profit. It's not net, obviously, but still a very healthy amount of cash you make after cost of debt and taxes (+ other expenses), and can invest into R&D and future endeavours. And give back to your shareholders or buy back shares.

DivineHand12510d ago

It would be in Sony's beat interest to not rush next generation. Let 2029 or 2030 be the start of next generation. There is clearly plenty of demand for the PS5 and gamers are not asking for more at this time.

S2Killinit10d ago

Yup especially with the price of tech going up. They already have the PRO to hold them over.

__y2jb10d ago (Edited 10d ago )

Exactly this. Let Xbox wither on the vine for a couple more years and there will be nothing left.

fr0sty10d ago

I fully agree for 2 reasons:

1. Microsoft seems to be in a hurry to release the new Xbox, if they do at all... AMD speculates a 2027 release. This will hurt them in the long run, because:

2. Datacenters are buying up ALL the RAM, and some RAM manufacturers have stopped making RAM for consumer products entirely, while the other remaining ones are scared to ramp up their production capacity to make more RAM because they're worried this whole AI thing is a bubble that is about to pop, and they don't want to be caught holding the bag when it does pop. So, for now, it costs $300-400 for 32GB of DDR5. That's the MSRP for some entire consoles.

If Microsoft drops the new Xbox now, it's going to cost them a fortune. If Sony holds their cards a moment and lets PS5 cook for a while, as it's showing no signs whatsoever of slowing down in sales, then by the time PS6 is ready to drop, RAM prices should have stabilized, allowing Sony to devote much more of their budget towards making PS6's CPU and GPU more powerful, in addition to the tech itself maturing and the available CPU and GPU parts being much more powerful for the same price point than they would be if released today. So, we'd get a super powerful PS6 in say, 2029, that won't have to cost $700-800. They speculate, based on the current specs, that the new Xbox will cost north of $1,000, and that was before the RAM shortage came into the picture. It's definitely going to be even higher now that RAM costs so much.

MS will be shooting themselves in the foot (again) if they try to drop a new Xbox now, and Sony would be wise to capitalize on that mistake by holding their cards a while longer, raking in more of those PS5 profits, and then dropping a new console as soon as the hardware market stabilizes from this AI datacenter BS.

darthv7210d ago

7 years is a hurry...? Its the same amount of time between XBO and series. The same amount of time between PS3 to PS4 and PS4 to PS5. The 360 was 8 years between it and XBO.

If they do release first, and then Sony a year or two later... is it not possible for prices to come down in that time?

repsahj10d ago (Edited 10d ago )

I think Switch 2 beat PS5 during December 2025 that is why the gap decrease to 1m units. Because during black friday, I know PS5 sales is 2:1 against the Switch 2.

And I just want to add that the PlayStation 5 is currently 1.94 million units BEHIND the PlayStation 4 when you align launches. While Switch 2 is 10M ahead against the Switch 1 when you aligned covering it's first 7 months.

S2Killinit10d ago

I think you are forgetting to mention the chip shortages for PS5.

salis84410d ago (Edited 10d ago )

No one wants the Switch 2 to do badly.

PS5 being less than 2m behind PS4 is not a big deal; PS5 had to deal with COVID and ongoing supply and pricing struggles that clearly still exist today. Sales of software are incredibly strong, and the size of the community is bigger than its ever been.

PS5 is well on pace to exceed its early (2021) estimates of 110m by end of life even if that's 2027. PS5 will hit 100m before November and then sell another 6-8M in November + December.

PS5 is doing great, and so is Switch 2, it's good for everyone that they succeed, pitting the two against each other is more damaging than anything related to the sales of the two consoles individually.

repsahj10d ago

"No one wants the Switch 2 to do badly."

majority on this site tells otherwise.

Dexterio10d ago

@repsahj
Yup because they’ve been the anti consumer they are for so long and needs to be humbled 😆

CrashMania10d ago (Edited 10d ago )

I'd be lying if I said I didn't regret my purchase a bit. I mainly bought it for Mario Kart World, but I find it pales in comparison to 8. I'm annoyed that Nintendo charged money for a super barebones 'upgrade' to Jamboree, no new minigames? No new boards? Just some gimmicky low res camera mode. Oh and Midtroid Prime 4 let me down as well, yet to go back and finish it.

I don't want the Switch 2 to fail, it's contributing to a healthier console market with the death of xbox consoles. I'll get use out of mine long term, but some of Nintendo's decisions like the ones above just annoy me lol.

jznrpg10d ago

@respahj the only thing I want Nintendo to badly is the 80$ games so they lower the price.

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50°

Sony Patents AI-Generated Podcasts Using PlayStation Character Voices

A new patent registered by Sony suggests the company is exploring the idea of personalized podcasts on PS5, hosted by PlayStation characters.

Eonjay11d ago

Okay this is actually really cool too. What is being proposed here is that the AI will generate you a podcast that is focused on the games tht you play or have wihlisted. This means you always get topic relevant to your tastes. Just don't screw it up with a bunch of ads.

PapaBop10d ago

AI is very cool, it's just all the real cool stuff is being drowned out by companies exploiting it as a marketing buzzword, generative AI slop and companies using it to cut corners and save money.

Sciurus_vulgaris11d ago

This is a terrible idea. Firstly the characters voices originate from real voice work. Secondly, the ai could end up saying questionable things. Thirdly, some voice actors use their regular voice when acting.

Juancho5111d ago

I know it's cool to hate AI, but we only hate AI because of idiots that misuse it or exploit it to take away peoples jobs. THIS is a GREAT application of AI, instead of having a human being voice actor sitting there for hours talking in character while having people writing scripts or coming up with topics etc, it can all just get POOFd into thin air and you can enjoy unique and entertaining content that harms no one.

PapaBop10d ago (Edited 10d ago )

Not sure if intentionally being funny lol. isn't this like quite literally taking away people's jobs? I think SAG-AFTRA may disagree about this harming no one.,

Juancho517d ago

The thing is that this isn't even something that's necessary to create as a job. Without AI it just wouldn't exist period, it wouldn't be worth the effort. So what I mean to say is, having AI utilize the voice actors (with their consent of course) to create unlimited "podcast-style" content is not only super lucrative (which people will call exploitation), but it creates an entire form of entertainment that requires a "Set it and forget it" mechanism where you don't have to babysit it or hire and fire or train or anything.

TLDR: Without AI this wouldn't even be considered at all, so I'd rather have this than not have it at all.

gold_drake11d ago (Edited 11d ago )

i hate this

i hate all of this. dont just use peoples voices for AI slob that u dont pay for

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80°

RAM Price Increases Could See Next-Generation Console Releases Delayed

Insider Gaming has learned that the ongoing price increases in RAM due to the rise in AI could delay the next generation of console releases.

Read Full Story >>
insider-gaming.com
48d ago
slate9148d ago

What is even the incentive of upgrading to the next-gen after this console generation we've had? Graphics are plateauing, prices at an all time high, studios skipping entire generations or simply releasing just one game for it...
Its a mess

Jin_Sakai48d ago

Been gaming all my life. This is the worst generation ever.

jznrpg47d ago

How do you gauge each generation? There has been a lot of really good games this gen. I only care about the games. First party hasn’t been the best but the generation isn’t over yet

DarXyde47d ago (Edited 47d ago )

jznrpg,

Thing is, every generation before this one has had something that defined console identity. Very little beyond bigger/more detailed games and performance modes are really there.

I feel the last generation that cared very much was gen 7; Capcom's darkest era, but I have to give them props for being really experimental at the time. We saw plenty of new games that still tried to do something new. Outside of Metaphor and Clair Obscur, this gen has been pretty forgettable if you ask me. I'm sure a lot of it is the corporatization of the industry and the creative talent has to keep making sequels and spiritual successors because the cost of development is out of control. But even then, plenty of these experiences are experiences we've had already. And the thing is. Switch 2 and PSVR2 could really be doing incredible things, but it's just not there. Xbox I just don't see the value or point anymore but that's just me.

anast47d ago

Why has is been the worst? I've been gaming all my life and this gen. has been one of the best.

Vits47d ago

Not to mention that just like this generation, the next one will also be shared between the current and next gen console at least for a couple of years. So the few titles that it will had, just like this one, will run on the console you already have.

franwex47d ago

We will be getting games on PS4, PS5, and PS6, haha.

Extermin8or3_46d ago

I think people have to remember the pandemic at start of this gen and how it effected game development. This next gen we will see the PS4 etc support dropped and truly see the full utilisation of SSD's improvements to ray and path tracing and the impact of AI upscaling etc will be where the biggest improvements will come from.

isarai_lee46d ago

My sentiments exactly, next gen has got to prove it's worth before i buy into it this time. This has been the weakest generation in my 30yrs of gaming. From the drawn out cross gen garbage, to so many games getting stuck in development hell or canceled, to the ABSURD levels of trend chasing to the point of self destruction, this gen just wasn't worth it

thorstein46d ago

I'm pretty sure I've already read a story that said Playstation is only halfway through this console's generation and that PS6 is a way off.

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darthv7247d ago

Im good with next gen being pushed back to 27/28. It feels like this gen has only just begun.

Melankolis47d ago

Covid-19 held back everything at least 2 years worth. Although many people disliked, i think only UE5 can generally distinguish this gen from the previous one.

DarXyde46d ago

UE5 is definitely impressive, but I would also give the nod to the current version of Decima, at least the way it looks for Death Stranding 2.

CornholioX47d ago

That's normal how you think. Time goes faster when you're older and i bought my PS5 since day 1 release and now it's 5 years old. I don't mind a year delay to release PS6 in holiday 2028.

DoubleYourDose47d ago

Tomorrow isn't promised to any of us.

Eonjay46d ago

I was under the impression that next gen wasn't coming till 2027.z u9gsq

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victorMaje47d ago

Regardless of RAM price increases, I strongly believe there’s still a lot of potential left for the current gen. I’d be fine with at least 3 more years.

jznrpg47d ago

Whenever it comes out is fine with me. I still have backlog for the next year at least

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