
A tiny hoohah has blown up from comments made to journalists receiving promotional copies of Realtime Worlds' highly anticipated MMO-GTA-with-balls APB. A review embargo was slapped on the game with reviewers told not to cover the game until July 6th, a week after the game's 'Key to the City' Beta and Review phase begins (on June 29th).
Everyone got their pants in a bunch about this statement, but Realtime Worlds have gone on record over at RockPaperShotgun to try and clarify the issue. What they say makes a lot of sense so here's the blurb:"

Just how long do MMO’s last before going free to play? GameKeysNow takes a look

For every game that truly lives up to its potential, there are a couple that absolutely miss their mark. Be it a simple case of over hyping an unfinished product, to game systems that downright are broken, or even just a game being inexcusably horrible, some games just leave a terrible taste in people’s mouths.
I think rogue warrior needs to be on here. And why Isn't E.T. on here since we're talking about all time terrible games. That game single handily crashed the video game world.
For me Haze. I was interested to play it. That was until I played the demo. Picked it up in a bargain bin later on after its launch and I am glad I did........pick it out of a bargain bin and not pay full price
APB , that game went from having a 100mill dollar budget to bankruptcy so fast , it should be a record on its own
No Dude Nukem: Forever? That games had so much hype surrounding it and it turned out to be a steaming pile.

PC Gamer - The action-MMO first known as APB lives on as APB Reloaded. But if your memory serves, you’ll recall that the urban, massively-multiplayer shooter had a quick death: APB shut down just months after launching at the end of June 2010, coinciding with the dissolution of developer Realtime Worlds.
Did they even show this at all at E3, if so that`s NOT good.