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Microsoft’s New Xbox 360 – Where Did it Go Right/Wrong?

To anybody who doesn’t know. This week is the biggest gaming week of the year for gamers. This week marks the time when gamers get a gander at any new and upcoming software and hardware from the “big three” in Sony, Microsoft, and Nintendo. Monday, June 14, marked the day that Microsoft had it’s press conference for E3 2010. The biggest reveal of their press conference was most notably the announcement and reveal of the new Xbox 360 design.

Along with the reveal of Project Natal a.k.a Kinect, the Xbox 360 and it’s motion “controller” both received similar design overhauls. While the design of the new Xbox 360 is extremely slick and has great features, it doesn’t come without faults.

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mygamernation.com
dizzleK5816d ago Show
-Alpha5816d ago (Edited 5816d ago )

Well it's a great new device, much better than the original 360.

The design should have happened a long time back, but I don't really find anything wrong with it except:

-New HDDs that aren't compatible with older models, + $20 to transfer= BS.

It's a nice looking console and helps the 360 look more trendy and modern.

Edit: Holy crap, 5 USB ports? That's nice.

Nike5816d ago (Edited 5816d ago )

I think it's a good device as well (though the main body design does evoke some major Wii deja vu), but that people were disappointed because there wasn't any change in price. I do applaud them for making it available from Monday onwards to the public.

However, one thing I found incredibly shady was how they were giving free XBox 360 S consoles to those in attendance. I hope the more trust-worthy journalists refused them (you know who you are, Hsu, Takahashi and Gerstmann).

hmmmm5816d ago

Why would you hope they refused something that was given to them for free? Im sure you would have taken it, who wouldn't? its free!

blumatt5816d ago

They added Wifi and 5 usb ports. On the flip side, there's still a power brick and the damn hard drive is still not a standard SATA 2.5 like the PS3. Bad move with those last two things.

RememberThe3575816d ago

But I'm sorry to say I'd probably do it. My Mass Effect file is on there and I'm not going to do all that crap over again.

OneSneakyMofo5816d ago

They went wrong about three years ago with the red ring. They should have fixed that ASAP. I guarantee had MS gone ahead and fixed their problems or waited six months to stabilize their console, they would probably be close to the Wii in first place.

Now they are trying to play catch-up with the Kinect and now the 360 S. Too bad the Kinect failed miserably and the 360 S will be a hit-or-miss depending on the next couple of months (for reliability sakes).

commodore645816d ago

I agree they went wrong with the rrod.

Had they got that right, they indeed might be near the wii in terms of sales. That $1 billion in rrod losses didn't help either, although it is a far cry from the $5 billion that Sony has lost on the ps3 so far.

However, I gotta call you out for trolling with regard to this:
"..Too bad the Kinect failed miserably"

Kinect hasn't even released yet.
How can you say it has "failed miserably"?

That's a fail, son.
Try to think before you speak.

Christopher5816d ago

Good device, but doesn't fix my two biggest complaints:

1. Non-proprietary HDD
2. Quieter disc drive

I don't mind if it's external wi-fi, there's a way to get it. I don't mind if it only has 2 USB slots, there's a way to expand them. But those two items? I can't fix them unless Microsoft does.

rkimoto5816d ago

Looks pretty damn good I might say, so maybe Microsoft is serious on going with the 360 for the long haul too... Which makes me happy because I don't have enough money for new consoles in the short term!!!

I would want new consoles to come out at least 4 years from now.

+ Show (3) more repliesLast reply 5816d ago
dorkyfresh115816d ago

Right with it

1 - Wi-Fi

2 - Lots of USB ports

Wrong with it

1 - No answer to the demand for growing software storage capacity (Blu-Ray)

2 - the official name (Xbox 360 S) is left up to the fans to have fun with (or make fun of)

TheAwesomessMan5816d ago

Actually, I kinda like the name but as long as you don't say the whole (Xbox 360 S) and just saying '360 S' even though though saying something something 360 is like going going stopping then going because you really can't say something and then say 360 all together fluently without stopping to say 360... yea.

IcarusOne5816d ago

Wait. You honestly for any amount of time thought that MS would incorporate blu-ray into their remodel? Um...what? Really? Why? Who are you?

I'm so confused.

dorkyfresh115816d ago

@IcarusOne

then you can blame your assumptions. i didn't say that i expect them to incorporate blu-ray (even in any of their future consoles). i simply said that they still have no answer. they're using last gen media, it would've answered a lot of their problems and propelled gaming forward if they had an answer to this problem.

IcarusOne5816d ago (Edited 5816d ago )

(I'll put this up front: this is a long reply.)

Let's just consider Red Dead Redemption - a multiplat that does more for pushing gaming forward than any other game I can think of. While the PS3 crowd might care solely for graphics, I'm looking at the gameplay and design. Sure, KZ2 and UC2 and GOW3 are beautiful, but they're fairly standard when it comes to gameplay and actual innovation.

Look at RDR and how large the world is. Now look at the AI and the way pretty much everything, from strangers on the road to the animals you hunt, behaves in such a unique and believable way. Then factor in the day night cycle and the lighting engine. I've actually sat on my horse for ten minutes just watching the sun set and rise, it's that beautiful. Then consider the weather and how ferocious the lightening storms are and the wind ripping through the trees. This to me is the definition of a next-gen game - in its gameplay, it's visuals, it's sound, and ABOVE ALL ELSE, it's storytelling, characters, writing and acting.

If ever there was a studio that 100% disputed the supposed limitations of DVD9 it's Rockstar. Of course, you can argue that on blu-ray it would've been even more spectacular, and that's probably true, but it doesn't dispute my argument that you don't need blu-ray to create a totally immersive, mind-blowing gaming experience. Nor do you need it in order to tell a good story.

Time and time again, the games that have captured my imagination the most have been on "last gen hardware", and some of them multiplats, from Arkham Asylum to Assassin's Creed, from Mass Effect to Fable. PS3 exclusives sure do make my eyeballs bleed, but so does every Michael Bay movie.

Red Dead Redemption is like a movie written by the Coen brothers, directed by Clint Eastwood, and shot by Roger Deacons. The talent and craft of the narrative is rivaled only by the massive expanse of a truly cohesive world.

And they made it all happen on that oh-so-last-gen, oh-so-antiquated Digital Versatile Disc.

I go where the true artists go. And true artists don't give a shit about the format. So neither do I.

dorkyfresh115816d ago

.
.
...so don't give me this crap about how artists don't care about format. you made some really good points and i agree with some of them, however, ideas aren't the only things that propel games forward. if you have a truly epic vision and run into space problems (like several gaming companies are complaining about), then you obviously need more space.

theXfactor5816d ago

It does look better than the original 360 and 2 extra USB ports + built in wifi and a bigger HDD are all nice touches, but I don't think that justifies keeping it at a $300 price tag ($320 if you want to keep your old game saves.)

TheAwesomessMan5816d ago

I think keeping it at $300 is fine seeing as how they added something worth buying it for 2 extra USB ports, wifi 802.11n kinect ready where as buying the original 360 at $300 then buying a wifi adaptor of wireless adaptor plus the dungle for kinect and then kinect would probably run $600-$700.

theXfactor5816d ago

It is an absolute bargain, but imo the original 360 was overpriced as it is...adding 2 USB ports ad wifi couldn't have costed much and when you compare it to the competion rather than to its predecessor it is not a good price at all. Also, aren't all 360 "kinect ready" (as in compatible with kinect?)
Again, this is just my opinion.

On another note. That was a good reply. How do the "bubbles" work. I'm new lol.

gamingisnotacrime5816d ago

i like it, if gamestop does a promo for trading the elite for the "S" i will upgrade

etownone5816d ago

I think they are goin to try and clear out the stock of elites out now, and then probably drop the price of this new console to $249 either in sept for that holiday rush or alongside the release of Kinect.

If they would have dropped the price now, then existing elites would have had to be dropped even more like down to $200.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai18d ago (Edited 18d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio18d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing18d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9218d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit18d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing18d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9218d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay20d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn221d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers20d ago (Edited 20d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn220d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown20d ago

You don't really know how this works huh?

Profchaos20d ago (Edited 20d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay20d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay20d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac20d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger20d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300020d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde20d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood20d ago (Edited 20d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde20d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent7522d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_19d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.