All Channels
Popular
460°

How Will Sony Top Microsoft's Oprah Effect?

Sure, many gamers have been calling Microsoft’s recent Xbox 360 generous giveaway this morning nothing more than a bribe, but does it even matter? This is by far one of the biggest things to happen to gaming, and one of the smartest moves Microsoft could have done this year.

Nitrowolf25800d ago

i don't think this will have much of an effect
People outside will be like okay what ever
Oprah is a powerful lady, i mean console compared to a new car, not the same
It really won't be hard to top them, i mean if your impressed with that part where they gave away gift and yet there show wasn't even that good then okay

- Ghost of Sparta -5800d ago

Bribing an audience = Smart? The word you're looking for is pathetic.

As far as every true gamer is concerned, Sony topped E3 before E3 even started. Killzone 3 is all they needed but they went on to announce inFamous 2, LBP2, and Motorstorm: Apocalypse. Sony ONLY needs to show up to win, but they're doing more, which only results in complete domination.

Nitrowolf25800d ago

yeah there show started on that Friday with game play footage of some of there games
i garentee we will see more first party games unveiled

Cevapi885800d ago

how about free online???? anyone?? any takers...lol

just having fun ;)

siyrobbo5800d ago

thats not difficult seeing as MS totally dropped the ball by showing NOTHING of merit. The only new exclusive shown was the crytek one, but that was just a reveal teaser, didnt even say what genre it was in.

webeblazing5800d ago

im sorry to say it is smart on they part. dirty tactics but thats MS. and i would of never thought of oprah effect lmao. oprah dont play dirty shes a maneater with a cult

Hideo_Kojima5800d ago (Edited 5800d ago )

I bet the guy who wrote this was in the conference and wants more freebies...

I think they should take the 360s as a review sample not as a bribe.

If they give positive reviews just because they got it for free they should not be working in this industry...

Don't forget most reviewers get all their games for free anyway.

@webe talking about Oprah like that makes me think of her as Mom from Futerama :P

darthv725800d ago

Why would sony have to do something similar? Is it required now all of a sudden that if you attend a trade show it is to be expected to walk away with a full console.

Bribe or smart marketing...either way sony should just continue to do their own thing and not give this another thought.

+ Show (4) more repliesLast reply 5800d ago
jemarval5800d ago

@Nitrowolf2

I agree with you... "oprah effect"??? pfft Thats ridiculous. I think sony doesnt need that, and they better dont.

NeoBasch5800d ago

agreed. I'd be pissed if Sony stooped that low. Hopefully, they call Microsoft out on it. Bribing the press is a sign of weakness. M$ is a joke right now. Microsoft is lucky to still have Bungie (Halo: Reach) and Epic (Gears of War III). Without them, their conference would have been by far the worst conference of all time.

Impressing gamers is more important than impressing journalists. Sony knows this. They'll let the games do the talking, which is ironic, really, since M$ failed to bring the games despite stating that they would. FAIL!

JackBNimble5800d ago

MS may as well have just given out $300 cash, there really isn't any difference with what they did, a bribe is a bribe.

ViciousBoston5800d ago

"This is by far one of the biggest things to happen to gaming"

Umm...what?

Silly gameAr5800d ago

LOL. I'm glad I'm not the only that was like WTF when I read that. As long as Sony bring the games I'm looking for, that's all I need. Oprah effect?

lol...

poindat5800d ago

"This is by far one of the biggest things to happen to gaming"

...I stopped reading right there. How anybody can believe that a giveaway is one of the biggest things to happen to gaming is beyond me. This person obviously doesn't care about actual games and thus I give them no more of my time.

D4RkNIKON5800d ago (Edited 5800d ago )

No one cares but the people who were at the conference and it doesn't effect anyone else. Who ever wrote the article clearly thinks that this free xbox is the greatest thing in the world.

coolasj5800d ago

the press just to impress them. they are bribing the press because they are the ones that give us our information. and i guarantee consciously or not, most stuff about MS from the people at that conference wont be as harsh as they would've been.

siyrobbo5800d ago

i dont think they did it to bribe the press. They showed this conference livbe on tv to millions, streamed it to millions online and in times square and then totally dropped the ball. Millions were more than likely disapointed, and the dont get a free 360 to sweet-talk them

TheDeadMetalhead5800d ago

"How Will Sony Top Microsoft's Oprah Effect?"

I don't know. They could do what EA did and actually show GAMES instead of a couple of bad actors using Video Chat to talk about "legit gamerscore". Just an idea.

BeOneWithTheGun5800d ago

They will probably do it by:

offering a great console with features already built into it rather than charge us extra for each one.

Become the leading platform for, oh, I don't know, EA to use at E3.

Offer a plethora of games that are exclusive and ground breaking.

Offer a motion control device that does not reload your gun when you answer the phone.

Keeping the Kevin butler commercials comming.

Bring 3-D to the masses.

That's all I can really think of at the moment.

ABizzel15800d ago

Why does Sony need to top giving away free consoles TO THE MEDIA WHICH ALREADY HAS THEM. Microsoft did nothing and that was their attempt to push their conference from average to slightly above average, and the only people who got the benefit were the people there.

Other than that it was still a mediocre conference, not bad, but nothing special.

yess5800d ago

I don't think Sony is even caring about MS show.
They will run their own show as where they alone, the cool way.

DamonTheMoney5800d ago (Edited 5800d ago )

What type of people are in the halls at E3? Journalists.

By giving them free 360s, they're basically guaranteeing themselves good responses and write-ups from the more influential websites in gaming; nobody would criticize the FREE console they recieved, unless it's immediately followed by an adorning compliment to it.

By getting good press, the general public will think that Microsoft's gaming products are the bee's knees and will flock to buy them (in theory, anyway). Like I said, from a business standpoint, genius.

Microsoft Xbox 3605800d ago

Sony: GT5 releases in a week! Free G27 wheel for all attendees! Hot damn!

+ Show (8) more repliesLast reply 5800d ago
Coolmanrico5800d ago

As long as their conference don't revolve around Move, It will be all good. I wasn't impress with Nintendo Wii years ago, wasn't interested with Kinetic (Except for the part the little girl was playing with the tiger cub, I'm a animal lover) and don't see my self getting into Move.

hamoor5800d ago

They don't have to
They already announced 4 great exclusive games even BEFORE e3 and that is more than enough
What Ms showed is demos for gears and reach and rising trailer...

dizzleK5800d ago

so an effing bribe nullifies the lack of games and it's something sony has to live up to?

jesus christ the gaming media is f*cked up beyond words. they're beyond hopeless.

RageAgainstTheMShine5800d ago (Edited 5800d ago )

giving free products is good but its fishy when it comes from a company like M$

everybody knows it all for show but no go

Shadow Flare5800d ago

i know. I mean microsoft could literally produce one of the worst e3 conferences ever, announce 1 new game and show 90% pre-recorded casual shovelware titles and all they'd have to do is give the attendees a little bribe and they'd be back to praising MS again.

.....oh wait...

Dylantalon15800d ago

its awesome to get free things at times but why would sony give away free things so they can top microsoft? all i know is that microsoft e3 showing was very underwhelming to say the least.if all weve seen from sony so far was shown again in their e3 press event, then sony has clearly won so i cant wait to see their press event.

gfunkera105800d ago

All Sony needs to do is show us games....not gimmicks.

Show all comments (88)
70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

Read Full Story >>
simulationdaily.com
Jin_Sakai2d ago (Edited 2d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio2d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing2d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster922d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit2d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing2d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster921d 23h ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

Tanktopmaster921d 23h ago

Let me be clear. This is sarcasm

Show all comments (13)
80°

(For Southeast Asia) New Price Changes for PS5, PS5 Pro, and PlayStation Portal remote player

For Southeast Asia, new price changes.

Prices effective starting May 1st, 2026.

Read Full Story >>
blog.playstation.com
5d ago Replies(1)
BeHunted4d ago

Looks like PlayStation took a hit with Marathon and is now quietly adjusting prices worldwide to recover the losses

andy854d ago

Lets be honest raising prices doesn't do that when no one's buying it. I imagine the profit it greater selling 10 times more at a lower price

Pergele4d ago

Whatever you say buddy, let's all wear the tinfoil hats.

IceKoldKilla3d ago (Edited 3d ago )

LMFAO Your comment alone says a lot more about you than anything else. When has one game not selling 10 million copies made a company raise the prices of their console? Then Xbox would be costing $5000 by now lol. You remind of the crazy drug addicts on the street rambling on about conspiracies. xD You sure you don't need a hug, buddy?

ChunkyMonk3d ago

One game that Sony payed $200 million for. lol
Also, you sure were quick to get triggered. Maybe your the one who needs a hug?

Eonjay3d ago

If nothing else, we should be united against the real issue here. AI and unnecessary tariffs that are effecting all gamers.

+ Show (1) more replyLast reply 3d ago
Athlon1014d ago (Edited 4d ago )

The price increases are due to the RAM demand associated with AI and the US-Iran war. You can look to any business news website and local news to see that. Heck, even the 2026 Asus Zenbook Duo I've been eyeing has faced delays and has had a price increase of $400; that laptop has two specs. Asus is doing a staggered release with per-orders for the lower spec now and shipping in May and pre-orders for the higher spec that I'm eyeing starting in June. Basically, all computer manufactures are affected. It'll most likely start affecting smart phones too if it hasn't already. I can't remember the last time any major console maker (Nintendo, Sony, Sega, etc) increased the price of their console mid cycle outside of Microsoft just to make more profit.

S2Killinit3d ago

Its not the war. Its the RAM issue.

jznrpg3d ago

War is causing gas prices to rise. Transport of everything requires gas so the prices of those items go up as well. So it does have an impact

Athlon1013d ago (Edited 3d ago )

The blockage of the Straight of Hormuz due to the US-Iran war has affected raw components used in semi-conductor manufacturing such as bromine, aluminum, and helium. Iran had attacked the liquified natural gas (LNG) plant in Qatar which is a large producer (1/3 globally) of helium which is used in semiconductor etching. So it's the both the war and the RAM crises.

badz1494d ago

Oh no...should I get the Pro now before the price increase?

70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

Read Full Story >>
gamedeveloper.com
Eonjay3d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn24d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers4d ago (Edited 4d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn23d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown4d ago

You don't really know how this works huh?

Profchaos4d ago (Edited 4d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay3d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay3d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac3d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger4d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster30004d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde4d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood4d ago (Edited 4d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde3d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

Show all comments (28)