
"Microsoft's 2010 E3 Press Conference featured gameplay from highly anticipated exclusives such as Gears of War 3 and Halo Reach as well a Kinetic (new name for Project Natal) marathon. XBOX Live will receive a couple significant features that will extend the capabilities of the online network. Below is the full recap of what was announced during the conference. Be sure to let TheGamerAccess.com know what you think of Microsoft's conference in the comment section and what you feel Microsoft should have capitalized more on. Also, be sure to check TheGamerAccess.com out throughout the day for videos from the conference as well as other happenings from E3 2010."
-TheGamerAccess.com

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.
This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.
This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.
I’m not even sure MS has that endurance with Xbox yet
Helix is going to be stupidly expensive
Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential
I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought
That's going to be ps6 vs Helix
It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs
Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division
A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.
I personally lost interest after the first 20 minutes because it seemed to turn into a Nintendo conference until the 360 slim was announced. I must say that the slim is sick though!
I feel you. And M$ hasn't announced anything new software wise.
The thing is i don't watch any kind of sports, so I don't care about ESPN, Hulu on the other hand I was hoping for.....oh well. Maybe Sony will "bring it" this year .
What kind of e3 was this for Xbox360... I was let down wheres all the huge announcments. Ok so Xboxslim version is okay and all and I saw it coming when ps3 released theres. I was looking foward to the Kinetic or whatever they call it... I was dissapointed and all but oh well.
The ESPN and New Xbox where cool but I'm shocked at no new major games or even all the hulu rumors not coming true. MS I feel left the door wide open for Sony to take alot of the core market back.