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E3 2010: Microsoft’s Kinect Aimed At Wrong Audience?

The Microsoft conference brought us Kinect (ex-Natal) being used in a number of forms. Pushing the no controller line Microsoft unveiled an exclusive deal with ESPN but this seemed the one of the only use typical ‘hardcore’ gamers would use it for and watching sport isn’t even gaming. There are a number of ways Kinect is aimed away from ‘gamers’ and towards casual player which is a saturated market.......

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justpushstart.com
MightyMark4275801d ago

Kinect looks like it will aimed more likely to casual gamers than hardcore ones. I dont see myself playing it for hours.

WhittO5801d ago (Edited 5801d ago )

Ye, I wonder how the casuals will take it.

It is nowhere near accurate/precise enough to play a game that requires any sort of skill, its like a Time Crisis style gameplay but using your hands instead of a gun, can't see myself jumping in my room to play these games lol.

Alot of the way you control games with Kinect is the same way as if you had a controller in your hand, but your "pretending" its there, like pretending to hold a steering wheel but controlling it the same way, so you might aswell be actually holding a controller..or something.

Gamerbee5801d ago

Even casual gamers were like wtf...Mr Skiddles??? Seriously!! MS failed.

-Alpha5801d ago

MS aimed Kinect to the right audience. It's just not us.

Fat Bastard5801d ago (Edited 5801d ago )

hahaha the skiddles thing was obnoxious. the girl was pretty annoying too imo

best part of the conference was without a doubt when kojima left the stage and the other asian guy comes on and goes "radies and gentlemen". I busted my ass laughing for like 5 minutes lol

Vinster5801d ago

Alpha-male22 is right.
I believe this is geared at Wii users that may want next-gen graphics abilities. Nintendo made some incredible sales with motion control, mini games and exercise games. Of course Microsoft and Sony wants that market.

secksi-killer5801d ago

agreed.

i know my girlfriend is going to want this when she sees it. and i know plenty of casual wii type gamers that will be interested!

but for me...lol i will not be touching this or move! i have no interest what-so-ever!

+ Show (2) more repliesLast reply 5801d ago
deadreckoning6665801d ago (Edited 5801d ago )

The only game I would play would be the dance game..and maybe the rafting one. On the whole...Kinect is a failure IMO. Also, the fact that no price was announced for it was weird.

JackBNimble5801d ago

Not really weird if you think about it.

I'm sure MS is hoping for the masses to run out and buy the new slim first and then drop the natal/kinect price bombshell. I'm just guessing but I think it will be atleast $100usd.

Red-Dead-Roar5801d ago

i want to STAND UP in my livingroom while playing a racing game ??? for 8 effing hours...? no thanks. I've got an arse.

fatalred alarm5801d ago

Most of us still have a life and don't play 8 hours a day, sorry mate.

ChozenWoan5801d ago (Edited 5801d ago )

Why not...don't you want to waste more energy waving your arms to navigate the menus than to just flick your thumbs.

Positives of MS conference:
1. Voice recognition
----- could have been done with current cam
2. ESPN
----- could be the best part of the whole conference hands down
3. Your Shape and Dance Central
----- only good products for Kinect

Cherchez La Ghost5801d ago

It don't get any better than that. Now I can catch some of those NFL games this year.

Awookie5801d ago

Im curious if ESPN will be free cause if it is then that's awesome but if it isn't ill just watch it on cable

Cheeseknight285801d ago

Your shape was the only interesting thing there for me. But I won't buy kinect just for that.

It's rather funny really. Last year I had no interest in move and was excited for natal. But Sony has me by the balls because of Ape Escape.

sikbeta5801d ago

Kinect looks like it will aimed more likely to casual gamers but the thing is If the casual market see some appeal, wii is already gathering dust in almost every casual home, they'll not jump into more motion gaming...

AAACE55801d ago

I'm glad Ubisoft realized what I was talking about! People really do buy alot of fitness crap. And they seem to have figured out a way to make it appeal to alot of people.

Most of you will bad mouth Kinect and it's games, but the best thing about it is nearly everyone can play the games and more importantly, people will lose weight from playing this stuff. Not to mention, girls will be sucked in by the Dancing game.

harrisk9545801d ago

"Even better was the video chat between two ladies one of which was on stage. I’d like to know if Microsoft who claimed this was a new feature had seen the video chat feature on the PlayStation 3?"

It was smart of MS to give away free 360s, because it is the only way they are going to get any love from the gaming press after this lackluster conference.

+ Show (4) more repliesLast reply 5801d ago
MattyF5801d ago

Will have to see what they have planned for the future. Needs more time to develop into its own.

MightyMark4275801d ago

Yea I agree, let's give them a year or so. Let's hope it won't fail!

ikkeweer5801d ago (Edited 5801d ago )

for hardcore gamers couldn't have hurt them though

plus did I miss Milo or was that kid cancelled?

ghostgaming5801d ago

Milo was off playing his virtual PS3 because he is a hardcore gamer

Graey5801d ago

Now I can agree with that. What they have put out is seriously lacking, but I fear that MS has a great idea, but it is implemented to late in the developmental cycle. By the time Kinect or whatever...gets into full gear it will be time to change consoles. I would think however that perhaps they have an expansion in mind where it would work with the next generation Xbox.

Jason1435801d ago

Even thier website has changed to more social. Im shocked at thier lineup of 2 games exsclusive? Really scary turn here for microsoft. They need to realize everybody who has a wii wont buy this. This has been scene before and microsoft could end up in the trash if they dont cater to the hardcore gamers. This is rather shocking.

MGRogue20175801d ago (Edited 5801d ago )

... It's rubbish, You won't see me playing it.. or even buying it :)

005801d ago (Edited 5801d ago )

It needs balance, I'm still waiting for a game that could actually use its potential.

andron5801d ago

But it's worrying that MS have shown no hardcore Kinect titles at all. I mean Sony have shown Move working in Socom 4, but we don't even know if Kinect can do something like that...

005801d ago

It is possible if they have a dev that is committed that's why I was so disappointed in Kinect, everything looked so simple.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai2d ago (Edited 2d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio2d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing2d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster922d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit2d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing2d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster922d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay4d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn25d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers4d ago (Edited 4d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn24d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown4d ago

You don't really know how this works huh?

Profchaos4d ago (Edited 4d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay4d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay4d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac4d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger4d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster30004d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde4d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood4d ago (Edited 4d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde4d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent756d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_3d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.