
Luke Brown of Gamervision writes: "Where were you when Paul McCartney and Ringo Starr came on stage during Microsoft’s E3 2009 press conference? There’s nothing more boring than the Beatles. Then there was a demo for Tony Hawk: Ride, and it was so damn hilarious. Particularly when minutes later, there was a demo of Project Natal that showcased a young boy playing a fake skating game with no board. Way to go, geniuses. I can’t believe that these guys didn’t realize that second video would take away any and all thunder from Tony Hawk’s abortion of a game. Sure, there were some actual highlights, like Metal Gear Solid Rising, Halo: Reach, and Facebook Connect. It’s actually been a pretty good year for the ol’ Xbox, and despite Molyneux’s Milo game, it was a fairly interesting conference. That said, I’m not really sure what to expect from Microsoft this year, other than another hour of Natal propaganda. So on that note, on to my predictions for Microsoft’s E3 2010 press conference."

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.
This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.
This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.
I’m not even sure MS has that endurance with Xbox yet
Helix is going to be stupidly expensive
Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential
I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought
That's going to be ps6 vs Helix
It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs
Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division
A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.
I hope they announce the XBox 360 slim