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Bonus Round: E3 2010 Microsoft Preview

E3 2010 is almost here! In this episode of the Bonus Round, Gametrailers is back in the LA studio talking about the biggest convention in gaming and what to expect from Sony, Microsoft and Nintendo. Will Sony introduce a brand new PSP and attempt to enter 3-D gaming? What about Microsoft’s Project Natal – will it be a part of a new Xbox 360 slim redesign? Will Nintendo’s mysterious game-changing 3DS steal the show? All that, plus the experts weigh in on this year’s biggest upcoming games and rumors.

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gametrailers.com
gtamike5814d ago ShowReplies(1)
m235814d ago

All they talked about was Natal the whole episode, I was hoping they would talk about some of the games they think were going to be revealed. I know Natal will be a big focus, but like 2 minutes of the thing was about games. I am excited about Natal though.

thehitman5814d ago

But they cant talk about something that doesnt have much to talk about. They mentioned the only 3 exclusive games that MS has to offer in the next 2 years and Natal has a big ? mark where it seems it will have a lot of software but how much of it will be shovelware? Really going to be interesting to see what MS shows at E3 this really is their last chance to sell me an Xbox.

Lifendz5814d ago

I don't think MS could have a "bad" E3 showing because MS, more than any other company, knows how to put on a good show. Remember a few years back when FFXIII got annoucned as mult-plat? Remember how everyone went ape $h!t and declared MS the victor of E3? Go back and watch that press conference. Other than FFXIII they didn't show very much. It's the showmanship of the MS conferences that gets the press all in a tizzy. Whether it's Reggie Bush coming out on stage or the Beetles, MS gets how to put on a show. Hell, I loved when they opened up one year with a band playing the Halo music. I got goosebumps.

Can't wait for E3.

m235814d ago

I remember that as well with the band playing Halo music. I agree they always have a good showing, last year was great as wll when they skipped all the sales and the boring stuff and went straight into games.

Chubear5814d ago (Edited 5814d ago )

If you look at the actual games, they showed little to nothing outside of multiplat or timed exclusive content. No actual new IPs, actual exclusives for the coming year, nothing but the same staple of 1 or 2 true exclusives.

They always relied on multiplats to bolster their presentation pieces while Sony solely does exclusive content. Heck, the most they did with multiplat last year was to mention AC2 and throw in multiplats in a montage but presentation has always been all exclusives.

Sony has been the only one really showing games for gamers, not just for that year but up coming years. Nintendo mainly focuses on the games for their new base with the non-traditional gamer w/80% of their presentation catered towards that group and then the throw a bone of 20% to the traditional gamer base at the tail end.

This E3 will be no different:
Nintendo: 80% games for non-traditional gamer/20% for traditional gamers at the end of presentation

MS: Celebrities celebrities celebrities, one or two true high end exclusives and the rest multiplat games. Rely on media spin for viral marketing.

Sony: Exclusive content presentation for ALL gamer types using the PS2, PSP and PS3. No muliplat presentations on stage.

If I'm wrong this year then copy 'n paste this and laugh till your hearts content but if you go look back at past E3s, you'll see for your own self.

Philaroni5814d ago

@Chubear

You are right, Sony tends to have more content where MS tends to have more showmanship. Sony has a chance if Keven B. is somehow part of it to get some good laughs and media coverage, but we all know MS is going to have some 'put famous person name here' at the stage playing Natal. 50$ says Opra gives it away on her show or something.

outrageous5814d ago

They talked alot about Natal. That should not surprise anyone. Natal IS what everyone is talking about. What is it? What can it do? How much is it gonna cost? What are they gonna call it? Many questions, not many answers for now. E3 is a mystery for every 360 gamer.

Now the games, they have been announced already. They might have a couple surprises but it won't be for this year. Halo Reach will be front and center. It should be. This is a big year for M$ and Halo is critical to that. Fable 3 is coming and is Natal compatible. It will also be available for PC. The whole Fable thing has been very quiet, to quiet if you ask me.

In terms of the entire 2010 line up, it is as strong as it gets. Mass effect 2, Metro 2033, Splinter Cell Conviction, Alan Wake, Crackdown 2, Halo Reach and Fable 3. Lets not forget an incredible third party line up that caters to the 360 demographic. Bioshock 2, RDR, Crysis, MoH, COD black ops, Brink and of course the whole Natal thing. If you game on 360, you should not have any complaints this year. M$ looks very strong indeed.

Sony has Move and 3D, Nintendo have their games and surprises and the whole E3 this year should be a blow out for everybody. There is ALWAYS a big surprise at E3. What will it be this year? Gears going Multi? Mass effect going Multi? Wait and see.

mac4u105814d ago

E3 is going to be a blast... i hope Sony and Ms bring some good things to the table.

m235814d ago

Yeah, this year looks to be a great E3. I just ordered G4TechTv (not G4, I'm in Canada), I just hope we get the E3 coverage as well though.

madkrazygames5814d ago

I just hope they don't focus to much on this motion control crap.

WMW5814d ago Show
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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai1d 14h ago (Edited 1d 14h ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio1d 7h ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing1d 5h ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster921d 6h ago

Once they re-evaluate exclusive all will be fine….

S2Killinit1d 6h ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing1d 5h ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster921d 4h ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

Tanktopmaster921d 4h ago

Let me be clear. This is sarcasm

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay3d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn23d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers3d ago (Edited 3d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn22d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown3d ago

You don't really know how this works huh?

Profchaos3d ago (Edited 3d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay3d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay3d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac2d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger3d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster30003d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde3d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood3d ago (Edited 3d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde2d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent754d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_2d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.