Most likley they'll just buy studios and hire developers to make games inhouse. I honestly doubt they have the funds to go against the Big 3.

What is Richard Branson smoking?

Virgin might be able to challenge Sony and M$ to a virgin-off, which they would probably win. And they will hire Jamie Kennedy to do their press conference...lol

3rd fails the charm!

I'm assuming this is mobile gaming. I feel like mobile gaming is coming up way short of it's potential. Some competition would be nice.

I forgot they published Cannon Fodder. I wonder if they still own the IP then?

Just bring Cannon Fodder 1&2 to the DS Branston, do it.

they probably just enter as a developer & publisher for the existing consoles like, PS3, 360 & Wii

Virgin has the resources to manufacture a console but do they have the 1st party studios to stay relevant.The only way I could see Virgin launching a console is if they merged with a current publisher like Ubisoft or Sega.Still I think Virgin should just be a publisher.Less risky for them in the long run

Um, with what? They're going to come out with a console? Pick up a few devs or bring out a ton of genius, uber artistic programmers from out of nowhere? They've contacts aliens who have a few titles they want to introduce to humanity before making us their slaves and eating our brains?

Maybe the games will eat our brains - gee, thanks Virgin!

virgin could come into the industry by buying up/into 3rd party games...It'll be like a 360 lite but at least their customers will be happy right.....;)

No.

just like the gizmondo was supposed to change the handheld and challenge sony and Nintendo. we saw how that went lol

wtf i already have tv, broadband and phone with them, seriously they are overated and expensive, i am not interested i will stick to sony who knows what they are doig and has not let me down for 3 generations of consoles

I'll be the First FanBoy for the Virgin console lol!

*No really this console is going to suck*

I got too see this.

So first.. it was Sega making a comeback (I think that rumour is dead now though, right?) and then Apple coming out with their own console.

Virgin now? Hmmm...

I'm not buying any video game things with virgin in the name! :D

How would a publisher bother them? I really dont see the logic here.

How does another publisher change a thing and virgin do everythign they should use virgin we only do

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