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290°

Sony’s Game Division Is Doing Pretty Good

Brian Ashcraft of kotaku AU writes:
2009 was a rough year for many companies. Sony’s video game business is doing pretty good, though.
While Sony has not yet disclosed its financial results, the company does expect a slight dip in its forecast and has issued a revision for the financial year ending on March 31, 2010. Sales and operating revenue for Sony are expected to be down 1 percent from what was predicted this past February.

However! Sony’s Networked Products & Services division (video games and computers) is doing better than the company had originally expected.

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kotaku.com.au
Joule5859d ago

Its only gonna get better from here.

Redrum0595859d ago

It's been kick azz since 2008 and still keeping the momentum, as a matter of fact, they are not only keeping the momentum but they are constantly picking up the pace.
I can easily say that Sony knew what they have been doing from the start.

Redrum0595859d ago

Playstation3 computer entertainment system
nuff said :)

ALFAxD_CENTAURO5859d ago

The Survival Horror for Move enough said.

E46M35859d ago

how are they doing good?

Instead of making 1 billion usd loss for the year. They are expected to announce a loss of 440million usd.

So while its a good thing to announce less loss, however being in a loss is not a good thing.

Overall Sonys losses on the PS3 including the last year will be at 5.2 Billion USD. Sony needs to turn this around.

t8505859d ago (Edited 5859d ago )

Dam people actually disagreeing on the fact that Sony does need to turn this around.

Financial reports from Sony will be out on Thursday. They are expected to post a loss. I dont see what shareholder will be happy about it.

Overall this console gen has been hard on Sony and Microsoft with each of them being around 5billion usd in losses.

commodore645859d ago

Yeah, I agree, I would not call this good at all.

I had thought the loss for ps3 stood at $4.7 billion?
That 5.2 billion figure, where did you get that from?

It just makes me wonder how Kaz Hirai was stating that the ps3 was making overall profits, yet every quarter the ps3 losses rise?

So does that mean Sony has been losing money on the slim overall since release?

The evidence would certainly indicate this.

t8505859d ago

They are expected to announce further losses on thursday. Which amount to 440million USD.

Add those up to 4.7billion usd and about 5.2billion is what you end up with.

bunfighterii5859d ago (Edited 5859d ago )

I'm not exactly part of anybody's corporate cheer squad, but it's my job to monitor stocks and profit/loss forecasts....

I have no idea where you guys got your facts from because Sony Corp. is expected to post an operating profit up on expectations. Their gaming division is also posting a profit.

See the attached article:

http://www.reuters.com/arti...

t8505859d ago (Edited 5859d ago )

Those are profits for sony as a whole. Doesnt change the fact that Sony games division is expected to post a loss on this thursday.

http://www.nytimes.com/2010...

bunfighterii5859d ago

@ t850
There's nothing in that article suggesting its gaming division made a loss- if you read it says that they revised last years loss forecast due to stronger performance in consumer electronics which includes gaming in televisions.

commodore645859d ago (Edited 5859d ago )

@ bunfighter

The 4.7billion and 5.2 billion figures are referring to accumulated losses that Sony has incurred on the ps3 until now.
http://www.joystiq.com/2009...

Kudos to you for attempting some damage control.
It may be true that the ps3 is poised to post operating profits in the next quarterly report overall, but that doesn't change the underlying sunk cost.
For someone who purportedly looks at this stuff for a living, you seem to be missing a big chunk of the big picture.
No offence.

+ Show (4) more repliesLast reply 5859d ago
sikbeta5859d ago

IF we talk about Games, Sony is The Best, Game after Game, keep getting better and better, if we talk about money, I don't give a damn, I'm a Gamer, not a shareholder

*waiting for GT5 + LBP2*

+ Show (3) more repliesLast reply 5859d ago
Dylantalon15859d ago

i would like sony to buy insomniac game studios

RememberThe3575859d ago (Edited 5859d ago )

I'm sure Insomniac was given the opportunity to be bought the same way Naughty Dog was. I think Ted Price likes the fact that he can basically do what he wants :)

dc15859d ago

Yet,.. wait you're right.. In fact I agree with.
I wish the the best for Naughty Dog and Insomniac. They're fantastic developers.

Max Power5859d ago

I thought talon standed for talented?

Show all comments (40)
80°

(For Southeast Asia) New Price Changes for PS5, PS5 Pro, and PlayStation Portal remote player

For Southeast Asia, new price changes.

Prices effective starting May 1st, 2026.

Read Full Story >>
blog.playstation.com
29d ago Replies(1)
BeHunted28d ago

Looks like PlayStation took a hit with Marathon and is now quietly adjusting prices worldwide to recover the losses

andy8528d ago

Lets be honest raising prices doesn't do that when no one's buying it. I imagine the profit it greater selling 10 times more at a lower price

Pergele28d ago

Whatever you say buddy, let's all wear the tinfoil hats.

IceKoldKilla28d ago (Edited 28d ago )

LMFAO Your comment alone says a lot more about you than anything else. When has one game not selling 10 million copies made a company raise the prices of their console? Then Xbox would be costing $5000 by now lol. You remind of the crazy drug addicts on the street rambling on about conspiracies. xD You sure you don't need a hug, buddy?

ChunkyMonk28d ago

One game that Sony payed $200 million for. lol
Also, you sure were quick to get triggered. Maybe your the one who needs a hug?

Eonjay28d ago

If nothing else, we should be united against the real issue here. AI and unnecessary tariffs that are effecting all gamers.

+ Show (1) more replyLast reply 28d ago
Athlon10128d ago (Edited 28d ago )

The price increases are due to the RAM demand associated with AI and the US-Iran war. You can look to any business news website and local news to see that. Heck, even the 2026 Asus Zenbook Duo I've been eyeing has faced delays and has had a price increase of $400; that laptop has two specs. Asus is doing a staggered release with per-orders for the lower spec now and shipping in May and pre-orders for the higher spec that I'm eyeing starting in June. Basically, all computer manufactures are affected. It'll most likely start affecting smart phones too if it hasn't already. I can't remember the last time any major console maker (Nintendo, Sony, Sega, etc) increased the price of their console mid cycle outside of Microsoft just to make more profit.

S2Killinit27d ago

Its not the war. Its the RAM issue.

jznrpg27d ago

War is causing gas prices to rise. Transport of everything requires gas so the prices of those items go up as well. So it does have an impact

Athlon10127d ago (Edited 27d ago )

The blockage of the Straight of Hormuz due to the US-Iran war has affected raw components used in semi-conductor manufacturing such as bromine, aluminum, and helium. Iran had attacked the liquified natural gas (LNG) plant in Qatar which is a large producer (1/3 globally) of helium which is used in semiconductor etching. So it's the both the war and the RAM crises.

badz14928d ago

Oh no...should I get the Pro now before the price increase?

80°

Former Xbox Exec Says Developers Didn't Want a Sony Monopoly

Former Xbox executive Ed Fries comments on the early days of Xbox, the opinion of Japanese game companies, and more.

Read Full Story >>
insider-gaming.com
41d ago Replies(2)
Reaper22_41d ago

I dont think that'll ever happen. But i must say back in the day, they were definitely trying because they were more cash rich than their competitors.

CosmicTurtle41d ago

I think MS were and still are the richer company. They tried to acquire Sega back in the day (and considered doing so again more recently), they obviously bought exclusivity to Halo which was originally shown as a Mac title. I don’t think as a company MS can claim the moral high ground here. It’s a wilful lack of self awareness.

Of course Sony would try exactly the same if they had the resources, but when the PS2 dominated the industry was in a much healthier place with an abundance of great third parties.

This has been a depressing generation as far as first party decisions are concerned. The fact we are debating business plans rather than which game is better is a sad reflection of the state of things.

Darkseeker41d ago (Edited 41d ago )

There was Nintendo as well, Sony wouldn't have had a monopoly. In fact, the world would be better today if Xbox never existed in the first place. They pretty much brought all bad practices we have today. We might have gotten all of it either way, but not this early. In term of franchises, I don't think there is anything Microsoft released that would actually be missed if it didn't exist. Even Halo the world wouldn't notice if Halo didn't exist.

S2Killinit41d ago

MS was definitely a bad influence on gaming.

raWfodog41d ago

I think almost everyone will agree that a monopoly is not good for the industry. But that being said, the competition needs to be smart and strategic with their business. Simply buying up publishers and traditional third-party studios just to keep them out of the other companies reach is not a sustainable practice. That goes for all parties so don't think I'm just referring to Xbox.

I'm no business guru by any stretch of the imagination but I firmly believe that the best way to drive consumers to your software and hardware is to invest smart in your first-party studios. Give them full support and guidance in making unique, fun games that are only available to play in your ecosystem and the gamers will come.

Reaper22_41d ago (Edited 41d ago )

But first party studios aren't enough. They only make up a small portion of the industry. Without 3rd party there would be no industry for Microsoft or sony.Developing games take time and money and sometimes you gotta make moves to stay competitive.

raWfodog41d ago

Nah, I never said first-party was enough. I said it’s the ‘best way’ to drive gamers to your platform. 3rd-party is a free-for-all and there’s no guarantee that gamers will use your hardware to play the game. If you want to push your own software and/or hardware you need first-party, or at least exclusive deals with third-party studios.

SimpleDad41d ago

They Shure did a great job... 25 years later Xbox is dead.

Reaper22_41d ago

Then why be so emotional and continue to talk about it. Xbox will never die be ause it stays in so many people's head.

lodossrage41d ago

How can you even see him being "emotional" in that comment?

If anything, you're the emotional one, constantly trying to go at anyone that says anything against Microsoft. So when you call him emotional, it comes off as deflection

Elda41d ago

I own an XBSX & I can say it's becoming irrelevant out of the 3 current consoles.

41d ago Replies(2)
Show all comments (34)
40°

Sony Shows Off 20 Minutes of Crimson Desert on a Base PS5

Sony uploaded gameplay footage of Crimson Desert on a base PS5 running in what appears to be Quality Mode at a stable 30fps at 4K.

Read Full Story >>
powerupgaming.co.uk
BlazedKong67d ago

looks god awful on the base systems