
Videogamer writes: "If you like football you're almost certainly looking forward to the World Cup next month. Hell, even if you don't like football you may get caught up in the whole thing. But, if you're English, it's bound to end in heartbreak. It doesn't have to be like that, though. With the World Cup 2010 video game, things can be different."

FIFA and the next-generation gaming technology studio Mythical Games today announced a collaboration to launch FIFA Rivals – a groundbreaking, officially licensed, football mobile video game.

FIFA president Gianni Infantino teases the future of FIFA games in a brand-new interview, and NBA 2K24 studio 2K Games might be behind it.
Hmmm, let’s see how they do. If they riddle it with microtransactions, hell no. Otherwise, I’m excited.

"I think EA would have responded quite badly to that"
If there’s an organization that is more corrupt than EA, it’s for sure FIFA.
I also agree that EA has done more for FIFA on brand awareness too. I know of people that thought FIFA was an EA brand similar to Madden instead of their own independent organization.
Probably a good call on Sony's part given the relationship they needed to build with ea over time and given the era if EA didn't want something they found ways around it such as building their own unlicensed games and bypassing console copyright protection on 16 bit systems to avoid paying licensing
the Fifa people are some of the scummiest people there is, even outside of the gaming industry.
good on that sony ceo for actually talking to EA first and letting them know what happened.
Funny article that rags on the English team a bit, so it gets high marks in my book!
Also some good points. I always, inevitably, return to the World Cup game to replay some matches that I thought were shit in real life.