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IGN: End Bosses: Sony's Peter Dille

IGN's End Bosses interview series offers intimate, candid conversations with the men and women shaping the videogame industry, from executive decision makers influencing the biggest and most important publishers and developers to the creative minds that bring forth and nurture genre-changing and blockbuster software.

This week, IGN talks with Sony's senior vice president of marketing and the man in charge of the PlayStation Network, Peter Dille. They talk about the future of the PSN, the company's launch missteps and Sony's continued push to overtake the Xbox 360.

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uk.ps3.ign.com
5951d ago
Lifendz5951d ago

Why? Because it effed your console in the a$$? Play games and not systems.

Lifendz5951d ago

But I gotta think MS will continue to support the 360 unlike what they did with the Xbox. Nevertheless the recent surge in demand from the price drop and an ad campaign that actually makes sense has the PS3 really nipping on MS' heels.

And because half of you won't read the interview, just some context for his statement that 360 won't be around in ten years:

"Peter Dille: Yeah, and that's my personal opinion. I think that would be the personal opinion of most responsible opinion makers. We can be passionate fans, but I don't think [MS' 360] be around in 10 years so I'm very confident we'll pass them within that time frame. I mean, we've got 31 million [units sold] worldwide right now -- they've got 39 million [units sold]. I don't even need to go out 10 years. I'm not going to make any predictions for your interview today other than we'll pass them, but you look at where we are today and where they are today, and they had an opportunity to sprint as far ahead of us as possible when they had the head start. Well, we're breathing down their necks and they can see us in the rearview mirror and it's not going to take too long to pass them."

deadreckoning6665951d ago (Edited 5951d ago )

"IGN: Coming out of last generation, Sony was clearly the dominant force with the PlayStation 2 brand. Now, though, you're playing catch-up with PlayStation 3. My question to you is, how'd this happen? How did you go from first to third place?"

IGN asked really good questions in this interview. GOod job by Dille in his explanations.

"The guy interviewing was probably shocked and had to talk out of his a** and say some BS."

UR talking out of ur a** Presto. The interviewer said,

"Well, everything's more hidden, for starters. If I tune into Xbox Live, I've got my friends list right there and the community is popping up all around me as I'm doing things. It seems that I actually have to go out and seek that functionality on the XMB. It's just not as well integrated."

The interviewer gave Dille a valid and honest answer that MOST gamers can agree with. Even the most hardened PS3 fan can agree that XBL is better integrated than PSN. Thats a FACT. Whether XBL is BETTER than PSN is OPINION.

presto7175951d ago

The guy interviewing was probably shocked and had to talk out of his a** and say some BS.

Some people just like mindlessly running with the crowd and talking sh*t.

TOO PAWNED5951d ago

AGAIN no question about GAMES! E3 and whats coming later this year...

table5951d ago (Edited 5951d ago )

31m ps3s to 39m 360s... contrary to Dille's comments, doesn't that mean the ps3 hasn't closed the gap at all? Worrying to think what the figures may have been without the launch of the slim ps3.

Lifendz5951d ago

"My friends list is right there." It's right there on PSN too. I don't get it. In fact, I usually just scroll down my friends to see what games they're playing before I do anything. What is he talking about? Because some avatar isn't dancing or jumping the PSN community is barren? Stop it.

nogolis5951d ago (Edited 5951d ago )

MS numbers aren't legit sold numbers... They're shipped numbers. How can Peter know the "actual" figure when MS doesn't even know? Shut up.

And as for the way xbox live is more connected, yea... It is. But in all fairness who cares how connected you are when the entire community is full of Slop Dongs?

It's like having a 5 million dollar mansion sitting in a landfill ... Well, that or Mexico. Take your pick.

Beefstew4u5951d ago

lol Peter owned the IGN guy when he asked about PSN vs XBL. You could tell that the interviewer had to pull something out of his ass to defend himself =p.

nix5951d ago

IGN: "My personal opinion is no."

ha ha ha...

+ Show (5) more repliesLast reply 5951d ago
Cajun Chicken5951d ago

Really good read, good interview.

deadreckoning6665951d ago (Edited 5951d ago )

"MS numbers aren't legit sold numbers... They're shipped numbers. How can Peter know the "actual" figure when MS doesn't even know? Shut up."

1. Why are you telling someone to shut up for merely asking a question? Do u have some personal problem with stewgart?

2. Didn't N4G come to the consensus that Sony, M$, and Ninty ALL use shipped numbers rather than sold? Btw, wheres ur proof that its ONLY M$ that does this? Wheres your E-VI-DENCE?

@Lifendz- XBL is better integrated because:

1. X-game chat(eventually coming to PS3)
2. Custom Soundtracks
3. You can buy things WHILE in games on XBL.
4. Party System
5. Achievements are better than trophies(This coming from a PS3 owner)
6. You can't download anythg off PSN when ur PS3 is off.
7. You can't change ur sound settings, system settings, or ANY settings for that matter on the PS3's XMB without turning ur game off FIRST.

thehitman5951d ago

"I'm not going to make any predictions for your interview today other than we'll pass them, but you look at where we are today and where they are today, and they had an opportunity to sprint as far ahead of us as possible when they had the head start. Well, we're breathing down their necks and they can see us in the rearview mirror and it's not going to take too long to pass them."

MS accomplished a lot this gen considering where they came from they are a household name BUT lolz this guy is right Sony had a headstart on the first xbox and look what it did to it even with the xbox having greater gfx/technology. Sony squished it like a bug and forced MS to make a new xbox before the Ps3. The gap in the ps2s to xboxes were i think at least more than double the ratio that is xbox to ps3s in the same time frame and Sony is only getting stronger in terms of marketing and putting out quality after more quality while MS been staggering for the last 2 years.

NiiGhTx5951d ago

What a way to finish an interview.

Show all comments (26)
60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

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twistedvoxel.com
-Foxtrot22d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle21d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7721d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

40°

15 Years Ago, Mortal Kombat (2011) Saved Gaming’s Biggest Fighting Franchise

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.

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fortressofsolitude.co.za
italiangamer30d ago

"Gaming’s Biggest Fighting Franchise"

Press X to (seriously) doubt.

DarXyde28d ago

Underrated comment. I used to hate that game so much that any time my siblings asked me to play it, I just picked Hom and shut myself down mid-match.

Soy29d ago

And then MK1 killed it again.

DivineHand12528d ago (Edited 28d ago )

15 years went by so fast. I remember playing through the story mode at launch.

90°

PlayStation legend Shuhei Yoshida says Jim Ryan fired him because he didn't listen to him

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.

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eurogamer.net
Relientk7730d ago

Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.

Cacabunga30d ago

It should be free highway for him now.. but Sony are too stupid to see this, especially that moron Hulst

S2Killinit29d ago (Edited 29d ago )

Wtf why all that anger. PlayStation is dominating on every level. Besides I think there is a little more to hiring a CEO than just who is available. Its not like its a athlete your team wants to buy.

neutralgamer199229d ago

S2Killinit

live service failures, chasing trends, closing studios. yes dominating

Cacabunga29d ago

Sony is Dominating because competition is not existing. Compared to previous gens this is the poorest in terms of software offerings.

Last gen we got Uncharted 4 Lost Legacy and TLOU2 from ND alone.

This is so far a remasters gen, with no competition to lift up the quality

1nsomniac29d ago (Edited 29d ago )

..."PlayStation is dominating on every level"....

...Really???

PlayStation are soon heading into a new generation in the not to distant future. They currently have the worst customer satisfaction they've ever sustained as a company. The company is heading for a huge crash while at the same time they'll need to be planning how they are going to try and win back that favour and the build up to their new releases.

Yes financially they're winning but they're going to have to ride out this complete public corporate disaster. No one has faith in the company or the product anymore. They've damaged their public image so much this generation. Greed can kill anyone.

medman29d ago

Hulst is a disaster......

+ Show (2) more repliesLast reply 29d ago
blacktiger29d ago

He would've done the same thing and fire Jim Ryan and Shuhei would be the villain. Why?
Because Elite creates the narrative and distraction for gamers, users and citizens.

Outside_ofthe_Box30d ago

More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.

robtion29d ago

Yep. Yoshida was responsible for bringing one of the best games of this generation to playstation (Stellar Blade). He is an actual gamer and is in touch with what gamers want (creative, fun games, not GaaS and agenda pushing). He also seems like a genuinely nice guy if you watch some interviews. Of course they got rid of him.

darthv7230d ago

Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.

Agent7529d ago

Microflop. After Windows XP and Xbox 360, it all went floppy.

S2Killinit29d ago

Floppy 😆
No pun intended

badz14930d ago

Yoshida for President! Jim Ryan was and always be a hack! Sony should get Shu back

Lightning7730d ago

All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.

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