
IGN's End Bosses interview series offers intimate, candid conversations with the men and women shaping the videogame industry, from executive decision makers influencing the biggest and most important publishers and developers to the creative minds that bring forth and nurture genre-changing and blockbuster software.
This week, IGN talks with Sony's senior vice president of marketing and the man in charge of the PlayStation Network, Peter Dille. They talk about the future of the PSN, the company's launch missteps and Sony's continued push to overtake the Xbox 360.

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.
15 years went by so fast. I remember playing through the story mode at launch.

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.
Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.
More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.
Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.
All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.
zzzzzzz....zzzzzzz..zzzz
But I gotta think MS will continue to support the 360 unlike what they did with the Xbox. Nevertheless the recent surge in demand from the price drop and an ad campaign that actually makes sense has the PS3 really nipping on MS' heels.
And because half of you won't read the interview, just some context for his statement that 360 won't be around in ten years:
"Peter Dille: Yeah, and that's my personal opinion. I think that would be the personal opinion of most responsible opinion makers. We can be passionate fans, but I don't think [MS' 360] be around in 10 years so I'm very confident we'll pass them within that time frame. I mean, we've got 31 million [units sold] worldwide right now -- they've got 39 million [units sold]. I don't even need to go out 10 years. I'm not going to make any predictions for your interview today other than we'll pass them, but you look at where we are today and where they are today, and they had an opportunity to sprint as far ahead of us as possible when they had the head start. Well, we're breathing down their necks and they can see us in the rearview mirror and it's not going to take too long to pass them."
Really good read, good interview.
"I'm not going to make any predictions for your interview today other than we'll pass them, but you look at where we are today and where they are today, and they had an opportunity to sprint as far ahead of us as possible when they had the head start. Well, we're breathing down their necks and they can see us in the rearview mirror and it's not going to take too long to pass them."
MS accomplished a lot this gen considering where they came from they are a household name BUT lolz this guy is right Sony had a headstart on the first xbox and look what it did to it even with the xbox having greater gfx/technology. Sony squished it like a bug and forced MS to make a new xbox before the Ps3. The gap in the ps2s to xboxes were i think at least more than double the ratio that is xbox to ps3s in the same time frame and Sony is only getting stronger in terms of marketing and putting out quality after more quality while MS been staggering for the last 2 years.
What a way to finish an interview.