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NPD Makes 2010 Predictions

Research firm the NPD Group has offered a number of games industry predictions for the coming year.

"Q1 is shaping up to be the biggest quarter in video game history as several marquee titles slipped from this year into next, joining the already strong line-up of new releases," said games analyst Anita Frazier, who also believes that "motion-sensing controllers will be a focal point as Microsoft's Natal will likely make its way to market during the year." Microsoft has since confirmed that Natal will release in 2010, while Sony's new motion sensing controller is set to launch this spring.

"In PC games, sales generated via digital distribution will overtake those generated at retail, and there will be some big PC game releases, most notably from Activision Blizzard," Frazier added.

"But perhaps the biggest issue facing the industry in 2010 is the proliferation of mobile and social gaming, much of which is free to the consumer. While they can't replace or replicate the gaming experience that a full frontline game offers, they can and do satisfy the gaming craving for many occasional gamers. Their existence is putting pressure on the casual games side of the industry, and the impact may spread to the more traditional segment of the industry through downward price pressure on content."

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npdinsights.com
red2tango6010d ago (Edited 6010d ago )

2010 will be an awesome year for gamers. Motion-sensing aside, there will be a lot of quality titles this year for the PS3 and 360, but prices need to drop.

NateNater6010d ago

It would be nice to see some price drops this year. But I think prices for both PS3 and 360 are fairly reasonable right now

Wrathman6010d ago

the prices of wot exactly? games or consoles? if your referring to games then you may dream on.the price of games have been the same since i bought sonic the hedgehog on the master system.

Keith Olbermann6010d ago

if its true that they dont use data from Walmart sales. Walmart being the largest store in North America. So how are their numbers relevant?

Saaking6010d ago

Here's my prediction

1. Wii
2. Ps3

3. 360

Pretty much the same as this year.

Bathyj6010d ago

I'm with you Wrathman. Bubble up.

I dont understand this complaining about game prices.

I pay AU$79-$99 a game these days.
I paid AU$135 for a SNES cartridge of Streetfighter II Champ Ed. in '92. Most games have been about 100 bucks retail since consoles came out here and they cost at least 20 times more to make now, probably more.

Pacman looks like it could have been coded by one guy in a day for 50 bucks. GT5's budget is 60 million.

We have very little to complain about pricewise except maybe for the nickle and diming practice know as DLC.

red2tango6010d ago

By prices I mean games. I know Blu-ray media is expensive and so is producing a game, but raising the prices from $59.99 to $69.99 in Canada is kind of unfair. Now I think six times before buying a game.

Willio6010d ago

Gaming is an entertainment, not a necessity. You can also thank Activision for raising COD6 prices up too. All games are going to be $10 dollar higher in the next year or two to come.

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1Victor6010d ago

Why I have to predict video games I wanted toys.
He said "Ok do both they're the same"

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50°

44% of games industry professionals have considered leaving the industry as a result of redundancies

New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.

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gamesindustry.biz
Cockney68d ago

Well if that 44% left im sure there would be a lot less redundancies

40°

Stop Killing Games on the latest European Commission public hearing

It's a step forward for Stop Killing Games.

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rockpapershotgun.com
50°

"Be creative 99% of the time" – Glen Schofield on how creativity can help fix AAA industry woes

The Callisto Protocol director thinks the solution involves the right people, the right timing, and perhaps a little bit of AI

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gamesindustry.biz
lodossrage69d ago

I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise

We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.

Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.

Scissorman68d ago

it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.

__y2jb68d ago

This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.