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Why Does Pre-Ordering Matter?

"I've mentioned before that I've worked in this industry for a while, mostly in the retail management sector, in the Greater Toronto Area.

I managed a few stores for EB Games. There, I said it and now we have to live with it.

Recently one of our forum members and industry jokester, Nathan Smart, has had a spotlight blasted on him for his new website venture, Pre-Order Pushers. The site is a public forum for gamers to recite the most ridiculous s- they have ever been told or heard a store clerk say about a game to get them to preorder."

PS360PCROCKS6903d ago

Oh man I have heard some idiotic stuff...I was told I wouldn't get pretty much EVERY game if I didn't pre-order. Pretty sure everytime I went to buy a 360 after it released I got a 20 minute lecture on how amazing the PS3 was going to be and how it would blow my 360 out of the water. I was even told to pre-order crackdown if I wanted to play Halo 3 beta. Their full of sh*t, they don't know anything.

Diselage6903d ago

Pre-ordering isn't every retailers wet dream like they make it off to be. A lot of it is the pre-ordering gives an idea of how much stock and such to get in.

Rybnik6903d ago

I donno, I gotta agree with 360rocks..after all, this article is focusing on major games retailers, like EB, Gamestop, etc. And from my experience here in the US, these places do tend to try to hound the customers into pre-ordering. Even when I go to pick up and old game, they try to stick me with a pre-order. Oh, and the misinformation part is really true,
I was in a Game Crazy back when I picked up MGS3: Subsistence and the clerk was trying to get the customer in front of me to pre-order Hell's Highway on PS2..I kindly pointed out to the clerk that was actually for the 360 and PS3, but he insisted it would come out on PS2...finally he checked his list again and realized it was PC not PS2...Seriously, these moronic mistakes are made in these places all the time.

addictedtogames6903d ago

Are pointless to me, never used them. They always told me pre order it man it will be sold out. Come in there all late and theres plenty copies there. So in my experiance there useless.

Numark6903d ago

well, many sites nowadays give incentives to pre-order. I preordered a game last week, and got 1600 ms points. And a different game I pre-ordered, gave me 10 dollars off another game on my order. So i saved 10 dollars and got 1600 ms points.

The Snake6902d ago

Sweet. What sites offer incentives like that for preorders?

Numark6902d ago

bestbuy.com believe it or not. Plus, they ship games to you fast. And if you pre-order madden 08 you get 10 dollars off any other game. And if you pre-order halo 3, you get 1600 points for 5$. So basically it is madden 08 for 55 dollars, halo 3 for 60 dollars, plus 1600 ms points.

progx6903d ago (Edited 6903d ago )

but otherwise no, I go to bestbuy and they always have more than enough copies.

Excalibur6902d ago

There are always plenty of copies to be had and all the little trinkets they give are just thrown in a drawer somewhere. I have enough junk.

Show all comments (18)
50°

44% of games industry professionals have considered leaving the industry as a result of redundancies

New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.

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Cockney15d ago

Well if that 44% left im sure there would be a lot less redundancies

40°

Stop Killing Games on the latest European Commission public hearing

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"Be creative 99% of the time" – Glen Schofield on how creativity can help fix AAA industry woes

The Callisto Protocol director thinks the solution involves the right people, the right timing, and perhaps a little bit of AI

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lodossrage16d ago

I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise

We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.

Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.

Scissorman15d ago

it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.

__y2jb14d ago

This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.