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HD DVD/Blu-ray Survey by IPSOS

In a national online survey among households either owning or intending to buy a High Definition TV, we asked respondents about their purchase interest in High Definition movie systems. To qualify, respondents had to have an active role in the decision making process when purchasing new electronics products for the household.

Krimson7260d ago

I'm and HD-DVD supporter for the most part, but this survey was just crap. Small sample size and they worded the question like this:

“Which statement best describes how likely you would be to buy an HD DVD player,”

Basically you're going to get a lot of people who don't know what HD-DVD is vs Blu-Ray and just respond based on the way the question was asked.

This survery also takes place right after (during?) the World Cup which had Toshiba as a lead advertiser.

ironwolf7260d ago

The company started with a larde sample, educated them on the equipment, then thinned them down to people who already owned hidef equipment or were preparing to buy hidef equipment. This company has the reputation of being the repeat the most accurate market survey in the world because of the methods they use.

THAMMER17259d ago

If you belive blue ray will win you have been brain washed by Sony.

CAPS LOCK7259d ago

how can u calculate what the outcome would be for 2 large companies over 4 dum questions?
the survey was poorely made.

"This company has the reputation of being the repeat the most accurate market survey in the world because of the methods they use."

ironwolf where is ur proof?

50°

44% of games industry professionals have considered leaving the industry as a result of redundancies

New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.

Read Full Story >>
gamesindustry.biz
Cockney41d ago

Well if that 44% left im sure there would be a lot less redundancies

40°

Stop Killing Games on the latest European Commission public hearing

It's a step forward for Stop Killing Games.

Read Full Story >>
rockpapershotgun.com
50°

"Be creative 99% of the time" – Glen Schofield on how creativity can help fix AAA industry woes

The Callisto Protocol director thinks the solution involves the right people, the right timing, and perhaps a little bit of AI

Read Full Story >>
gamesindustry.biz
lodossrage42d ago

I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise

We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.

Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.

Scissorman41d ago

it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.

__y2jb41d ago

This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.