Currently in the fourth year the wow factor of the Xbox360 in terms of forward movement with their exclusive titles hasn't been as strong and that's something that can hurt them in the long run especially when Sony has proved they have the upper hand with the power of the PS3.
2009 may very well have been a time for Xbox360 to restructure because 2010 seems to be turning out to be the exact opposite in terms of game quality, and the answer is the X-Engine.

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.
15 years went by so fast. I remember playing through the story mode at launch.

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.
Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.
More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.
Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.
All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.
hiphop gamer! thats the word, but can someone tell me what the videos abouth? not in the mood for the "hiphop mood"
Anything related to MS touting graphics is a joke. How many times will people get stung by this company?
I'll believe it when I see it.
its hiphoplamer
enough said
and what the hell is the x engine
anyway//
seriously whats next the
F engine?
Ehhh X-engines or not, XBOX 360 just need a more powerful quad core
Yo HipHop!
You should apply to Microsoft Game Studios or SCEA for a job as a graphics programmer. Based on this video, you're clearly an expert in this field. It must have been a piece of cake obtaining your PhD in computer science, wasn't it?