Microsoft is preparing to take over an entire ad break in the X Factor next month as part of its biggest advertising push for its Xbox 360 console.
The PC giant will use the slot to promote its recent deal with BSkyB and the launch of the Lips Number Ones and DJ Hero video games.
Microsoft's UK Xbox marketing director Stephen McGill says: "We believe that the X Factor provides us with the perfect opportunity to communicate directly with our target audience and is the ideal time to educate them about the new games and services on the Xbox console.
LLC: "I love games, that bit is probably obvious. But I’m getting on a bit, and was thinking about some the games that need to come back."
As the world reels from the shockwaves of the seismic news that Microsoft is acquiring the proverbial swamp of the video-game landscape, Activision Blizzard King, it only seems natural that our minds should now shift towards what the fallout will be for presumably years if not decades to come.
Another Prototype would be awesome.
As for Singularity, I don't necessarily need a sequel, I just want to see Raven be able to flex their creative muscle again; not just be relegated to assisting with CoD. A lot of the old guard is still with the company.
That's part of what I'm hoping to see come from this acquisition. Revive teams like Vicarious Visions and Ravem to actually allow them to work on their own new projects again.
As great as that would be the deal wont finalize until end of fiscal year 2023. Until after that date MS wont really have a say as to where resources will be spent. So we wont realistically see anything until perhaps 2026 or later.
I think that’s a point that so many people are missing. Things will not change this year or next year at all. Maybe some changes might be apparent in 2024 but 2025/2026 is a good estimate of when things will really start happening. And I don’t think we will see as big a set of changes as some are suggesting.
Those teams having not worked on anything, the employees find jobs at other companies, they don't just remain unemployed till someone at the publisher decides to revive the team, they need to eat lol
That said, this list of games makes me unexcited for anything outside of CoD that Activision has to offer. All games are in stale genres, like Guitar Hero, Simpsons Hit and Run, these are long surpassed genres that are going to be difficult to revive.
@gamer75 if it is a combination it has to have my seal of approval. Such as a new Warcraft game or a new Warcraft mmo, or an action game based off the night elves orcs and humans if it’s a new IP. I’ll let you know after I talk with Microsoft
Man I’ve been waiting for Protoype since the last one. Protoype could seriously be MS’ answer to Infamous (freaking loved that game as well, hope Sony make a new one soon).
I'd like to see Activision get the Transformers license again and continue the War and Fall of Cybertron games. the movie games were crap and the game that combined both movie and Fall and War of Cybertron sucked a new Prototype would also be good as well.
You deserve a 1000 likes haha 😂. It’s a shame High Moon didn’t get to continue making Transformers. If they got a decent budget i think most of us TF fans would be excited.
Ms bought Activision and everybody dancing for what? For cod? Ms want to atleast earn some money Back from those 70 billion dollars.... The only thing they count on is more gamepass subscribers via Activision cod, diablo and over watch 2 1st Day free at gamepass. If they decide to make them exclusive to xbox they Will lose profit from ps4 and 5 sales. As For a New ip or an existing ip like over watch 3,diablo 5 or anything else like a New transformers Dont you think that developers need at least 3 years to Do something decent?
Anyway my opinion is that ms want to make videogaming Just a subscription a la netflix and that ps5 will beat xboxsx in sales like ps4 beat xbox and xbox one x..... All the money ms spending It Will defentily make more gamepass subscribers as for games we all must wait at least 3 more years... And thats why ps5 will get ahead in sales they have more AAA in the pipeline already plus lets see their answer for gamepass... P. S i Dont support subscriptions from neither company and i didnt buy switch plus for n64. If they give me the option to buy n64 games then yes i Will buy them but i am not paying for a rental.
Re-imagining of River Raid and the original adventurer Pitfall. Oh Zork is also a great game.
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Bill Gates: "Even if a product isn't good, at least make it look good"
I sense desperation...
i think they just have to change their advertising direction to remain on top in the US. look at the popularity of the DS and Wii. They both have substandard features, yet they blow away the competition.
If MS can pull off a convincing ad campaign, it'll be mighty impressive...
That must of cost a lot, Sony and Microsoft have been doing some great advertising recently.
Sony managed to get some great spots within the derren brown shows which had gathered lots of hype and viewers.
This will be a good spot for Microsoft..
PS: How is it desperation? Wow, people are stupid.
plus microsoft always take advantage of whats most poppuler at the time, not saying sont dosent but its not somthing ive noticed as much, the thing is if your products realy good then you dont need to advertise the hell out of it, i just read an article the other day they wanted the family guy creators to advertise there new windows 7 but it didnt go down so well so the deal is off, they could do with making a new console realy, the 360 is good but it is showing its age