Sorry, but these "incentives" are getting more and more pathetic. What are they admitting? that they are worried the game won't sell or that it is not as good as they want you to believe it is and that they need to give away a bunch of zeros and ones in code to make you buy it? What is with this crap?

@Syronicus (and Legionaire down the list a ways)
You're looking at this from the wrong angle. You're wanting to put this on the game companies/developers/publisher s. That's not the root of this "problem". Why do they care if you pre-order it or buy it a couple days after? They don't, as long as they get the money. Pre-orders don't help sales (well not in most cases--especially not bonuses like these). These pre-order bonuses are contrived by the retailers themselves. They're in a war to be the one to get your business. Say Gamestop and Amazon are obviously wanting you to buy Borderlands from them. Well how does Gamestop entice you to get the game from them instead of Amazon? They're sitting around and somebody in the meeting says "hey I know. Let's pay Gearbox a lil money to give us some lil tiny something as incentive for when people buy from us. That means they'll be getting more for their money here, so the consumers are bound to come to us". Do that enough times and Amazon ends up being like "hey, we need to get some incentive too". Now it's progressed to who can get the best incentive.

So there you go. Blame greedy corporations for this 'mess'. I guess at least they're not forking over so much money that we as gamers are getting majorly shafted out of pieces of the game (not that I've ever seen anyways---being without a pack of guns, or not having a certain character doesn't ruin the game as a whole).

I think you meant, "Pile of unnecessary testicles".

They claim you can make up to 1 million guns in the game so I'm gonna worry about G.S.'s 8 more? Nah...Very lame G.S.

I agree with other posters here that the pre-order bonus's need to be stepped up a notch.

$600.00 price point though.

No there was not. The same way there was no Dragon Ball live action movie, nor an Avatar the Last Airbender live action movie :)