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NYTimes: Apple's Shadow Hangs Over Game Console Makers

Apple's recent foray into video games - with the iPhone, the iPod Touch and its ever-expanding online App Store - is causing as much hand-wringing among old industry players as the global economic slump, which threatens to take the steam out of year-end shopping for the second consecutive year.

Among the questions voiced by video game executives: How can Nintendo, Sony and Microsoft keep consumers hooked on game-only consoles, like the Wii or even the PlayStation Portable, when Apple offers games on popular, everyday devices that double as cellphones and music players?

And how can game developers and the makers of big consoles persuade consumers to buy the latest shoot'em-ups for $30 or more, when Apple's App store is full of games, created by developers around the world and approved by Apple, that cost as little as 99 cents - or even are free?

"The next breakthrough in gaming is not going to be in hardware," Yoichi Wada, president of a top Japanese game maker, Square Enix, told Game Show participants. "It's going to be in how to create a successful business model."

Keith Olbermann6074d ago

"And how can game developers and the makers of big consoles persuade consumers to buy the latest shoot'em-ups for $30 or more, when Apple's App store is full of games, created by developers around the world and approved by Apple, that cost as little as 99 cents - or even are free?"

Because...those games are play for 5 min then throw away. The app store has nothing on top notch psp games and real gamers would never be satisfied with just apple games. The new psp minis are going to be small titles like the ones on the app store.

chrisWhite6074d ago

Well, to be fair, not all of them are trash to be discarded right away, just 99.8% of them. I do think Rolando 1/2 by ngmoco:) comes closest to PSP or DS levels. Given a little more time, those guys will produce high-end mobile games. GameLoft is another company to keep an eye on.

That all said, it's ridiculous to say that the iPhone even threatens the consoles. There's a lot of skewed comparisons and wishful thinking there.

There are plenty of issues that will keep big developers from putting the kind of time and quality into an iPhone game that they would for a PSP or DS. Not the least of them is Apple's crazy App Store nightmares, you never really know whether Apple will let your app through or not until you submit it. If it isn't you may never get good feedback on why it's rejected.

I think the prices on the iPhone also scare big developers, very few games are going to sell at even an $9.99 price point, as that continues to drop developers take on more and more risk that the game won't make any money. There's so much luck of the draw.

Not to mention that you're competing with 21,100 other games for attention, it's easy for even a good game to drown when nobody notices it. This wouldn't happen to hot IP, but anything less then an established franchisee has no guarantees.

IzKyD13316074d ago

I agree with Keith, when I first bought my iPod, I purchased a bunch of games that seemed like they would be endless fun, but I haven't played any of them in months. (I have stopped purchasing apps altogether)

MAR-TYR-DOM6074d ago

the day i can play something as epic as MGS or God of War Chains of Olympus on an ipod is the day i say apple is in the game industry for real

ReservoirDog3166074d ago

The writer doesn't know what he's talking about. It's the difference between canned food and a steak.

You pay more but it's worth it.

INehalemEXI6074d ago

an apple doesn't cast a very big shadow...

RememberThe3576074d ago

Unless it;s a big ass apple.

Just sayin. :)

But I agree, I think Apple has MS/Sony/Nintendo on notice, but that is it. When it comes to content, Apple gets their asses kicked.

+ Show (3) more repliesLast reply 6074d ago
GiantEnemyCrab6074d ago

Sorry but the device is great as a little diversion but there has been nothing on my iphone that has come close to the full blown experiences I get on consoles.

6074d ago
Kushan6074d ago

No it doesn't. Gaming on Apple systems was an afterthought on Apple's part. People don't buy the devices to play games on them, they buy them for music, videos, internet and so on.
If Apple released a more powerful one just for games, it wouldn't sell 1/4 of what the PSP or DS does. If they release a games console, good luck - they might get away with badmouthing Microsoft at every turn, but try doing that to Sony and see what happens.

chrisWhite6074d ago

A year ago that was true, but since then Apple has finally woken up and realized that gaming can be an important part of the market and they've really pushed that line recently. Especially when Steve Jobs said he really sees the iPod Touch as a gaming device.

Steve Job's: "Originally, we weren't exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine. We started to market it that way, and it just took off. And now what we really see is it's the lowest-cost way to the App Store, and that's the big draw. So what we were focused on is just reducing the price to $199. We don't need to add new stuff. We need to get the price down where everyone can afford it."

Via Ars Technica with more details: http://arstechnica.com/appl...

crazyturkey6074d ago

I doubt Apple can pull another Ipod on home consoles, even less on portables the DS would probably kill them like it does to the PSP.

Show all comments (29)
50°

44% of games industry professionals have considered leaving the industry as a result of redundancies

New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.

Read Full Story >>
gamesindustry.biz
Cockney27d ago

Well if that 44% left im sure there would be a lot less redundancies

40°

Stop Killing Games on the latest European Commission public hearing

It's a step forward for Stop Killing Games.

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50°

"Be creative 99% of the time" – Glen Schofield on how creativity can help fix AAA industry woes

The Callisto Protocol director thinks the solution involves the right people, the right timing, and perhaps a little bit of AI

Read Full Story >>
gamesindustry.biz
lodossrage28d ago

I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise

We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.

Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.

Scissorman27d ago

it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.

__y2jb27d ago

This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.