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Uncharted 2 Massive Ad Campaign Has Already Started

Sony Computer Entertainment Europe has already started a massive ad campaign for the upcoming PS3 exclusive title, Uncharted 2, despite the game being almost 3 weeks from release.

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ps3center.net
renegade6094d ago

It help to sold a lot of copies of the masterpiece and ps3's.

gaffyh6094d ago

I hope it is a system seller, but i don't expect it to be. I guess it depends on how well Sony advertise the game really.

renegade6094d ago

ps3 selling excellent since slim but this push little more

PLAYINB3YOND6094d ago

yeah I saw one uncharted 2 advert in one of the ad breaks in Derren Browns show. Nice to see Sony finally giving their marketing department a good kick in the balls.

stevenhiggster6094d ago

Personaly I thought the ad was a bit on the short side, I hope they start showing the full trailer soon. When you think about the stuff they could use to shout about it, like some of the excited quotes from reviewers and some scores, Sony really are selling it a bit short.

Tony999Montana6094d ago

I've been seeing a lot of slim and uncharted ads on channel 4 (Uk) recently. Nice to see Sony really trying to push sales.

PotNoodle6094d ago

stevenhiggster, its supposed to be a teaser. The real advertisements will start closer to the games release.

KingsofOmega6094d ago

I have noticed in the UK ads a fantastic piece of design with the coloured lines either flowing behind the playstation or below the logo.

Is it in the American ads? Because it looks fantastic and really makes it stand out.

Aquarius6094d ago

I hope your right because KZ2's advert was always stuck at teaser mode :(

whoelse6094d ago

Yeah I was watching that Derren Brown and Peep Show yesterday and was surprised to see the game advertised.

I think Sony are trying to make it their Halo.

Carl14126094d ago

Just saw it on TV on C4+1 in the UK.

Must say it didn't really get me excited. And they didn't pick the best looking part of the game!

Shadow Flare6094d ago

Gran Turismo is sony's halo.
Glad to see they're advertising this game

whoelse6094d ago

Yeah I agree. It looked more Uncharted: Drakes Fortune.

They could have at least chosen on with the helicopter shooting at Nathan.

Raf1k16094d ago

If they have TV ads they need to emphasize the fact they're showing in-game footage.

Most people will think it's CGI.

Face Palm6094d ago

But then again, I have TiVo so I use 30-second skip to blaze past commercials XD

+ Show (11) more repliesLast reply 6094d ago
Delta6094d ago (Edited 6094d ago )

Sweet, It's smart to advertise the crap out of this game.

So it begins.... :)

gauntletpython6094d ago

3 weeks is too long to wait for this game...

::goes back to playing the multiplayer demo::

Sunny_D6094d ago

This won't happen, because Sony have way too many First Party developers to please and advertising one studio's game like Halo would tick the other developers off and would make them demand the same type of advertising. If you didn't notice, the only game that Microsoft truely advertises so much to the point that you see it in your dreams is Halo. Not saying that the other games sell poorly, but Halo has been on Mountain Dew(Which I enjoyed drinking, before I stopped drinking soda), action figures, books, clothes, etc... and is the only game that sold 10 million units. It basically is the game that kept the original xbox in the race a little longer before it dropped.

Lou-Cipher6094d ago (Edited 6094d ago )

Didn't Halo 3 have a 25 Million dollar advertising budget?

Sony would never spend that much on advertising 1 game, they would rather throw an additional 22 million into making the game better, and 3 million for ads.

If Microsoft would of spent the additional 20 million of that 25 million on making Halo 3 a better game, instead of using that money for brainwashing the world all day on TV, than it might be close to deserving the scores that it got.

But I guess sales are better than Quality for Microsoft. :(

6094d ago
PirateThom6094d ago

The ad budget for Halo 3 was the same as the development budget.

If Sony did that, I would be utterly pissed. That's a whole game wasted on advertising.

na2ru16094d ago (Edited 6094d ago )

What else can be done? $25 million is the reason for the hate. But that doesn't get taking into any account when the sales are brought into subject.

Lou-Cipher6094d ago (Edited 6094d ago )

or they could of turned that mediocre Halo game into a great Halo game with that money.

Microsoft will always spend enough money tricking people into believing that they have the best product, but it is sad to see that they wont ever spend enough money on actually making sure they have the best product. It sucks for gamers, but what can we do

Cyrus3656094d ago

But by why would they need to spend an additional 25 million on a game that was "okay" to great? It already sold truck fulls of copies, had the game been even better, would it have sold more? I doubt it or not much more.

PirateThom6094d ago

Doesn't matter how it sold, I'd rather have a great game with poor sales than a mediocre game with amazing sales.

Sales are for corporations to worry about, even if it sold less due to advertising, wouldn't a better game have been better for everyone?

6094d ago
+ Show (5) more repliesLast reply 6094d ago
Karum6094d ago

Saw this ad on TV today and was very pleasantly surprised.

Hopefully a lot of people pick it up and enjoy what is going to be an amazing game.

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180°

Uncharted 2 Is the Most Important PlayStation Exclusive of All Time

In a list of games that defined the PlayStation 3, Uncharted 2: Among Thieves would certainly be one of the top contenders. The blockbuster sequel to 2007’s Uncharted: Drake’s Fortune not only received critical acclaim and became a massive hit for Sony’s third console when it was released 15 years ago on October 13th, 2009, but it also cemented Naughty Dog’s future as a developer of cinematic, story-driven action-adventure games as opposed to its history of colorful platformers like Crash Bandicoot and Jak and Daxter from previous PlayStation generations. To this day, Uncharted 2 stands as one of the PS3’s best exclusives and one of the most important PlayStation games of all time.

gold_drake573d ago

it was pretty good. especially the multiplayer

KyRo573d ago

I loved this era on multiplayer games from Sony. People used to call the modes tacked on multiplayer but they were enjoyable. I loved Factions even more. I'm Still gutted that the second one isn't coming out.

-Foxtrot573d ago

Yeah, that one game where it not only has an amazing single player but the multiplayer was also just as good.

A fresh a breath air with it's more "skill focused, less is more" multiplayer in a time during COD fever where every other game with online was trying to be like it.

Shame NaughtyDog eventually did do COD like things with Uncharted 3 and 4, they ruined what made the original so good. It become an over the top arcade fest in the end.

Inverno573d ago

Ironic cause the MP was basically Halo, and Bungie helped on the technical side of things too. MP was more simple back then, I've said this before but I played U2 MP religiously. I sucked at it like you have no idea, but mah gawd did I have so much fun. Can't find an MP game that hooked me like U2s these days. Then Factions came along and while it had its problem I found new religion with it. Agh damn it why did they cancel Factions 2 bruhh.

gold_drake573d ago

i had so much fun too, played almost every night with mates or cousins baha

Relientk77573d ago

It is for sure my favorite game in the series. It's such a blast to play. The train levels still hold up and are fun as hell as well as the entire game.

RaidenBlack573d ago (Edited 573d ago )

Still remember the first gameplay video ... shooting the chasing truck and then the beautiful visuals & details whilst traversing the dilapidated Nepal streets ... perfection
Too bad Sony never ported the trilogy to PC ...

RaiderNation573d ago

I would argue it's God of War.

darthv72573d ago

I'll say, the PS3 really did sequels better than people give it credit for. Resistance 2, Uncharted 2, Motorstorm Pacific Rift, Infamous 2... all were better than their initial offerings and still hold up to this day.

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50°

Uncharted Cast Doesn’t Take the Games’ Success For Granted at MCM Comic-Con

During MCM Comic Con London X EGX, CGM got the chance to be part of a press group interview with the stars of the Uncharted titles, namely the legendary Nolan North, who played protagonist Nathan Drake, Emily Rose, who portrayed Elena Fisher and Richard McGonagle, who took on the role of Victor ‘Sully’ Sullivan,

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cgmagonline.com
90°

Active Quest Episode 100: Our Favorite Games of All Time

Chris, Joseph, and Josh celebrate Active Quest’s 100th episode by discussing their favorite games of all time.

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activequestpodcast.com