
Microsoft acted to consolidate its lead over Sony in the current generation of games consoles as it cut the price of its top-end Xbox 360 on Thursday to counter a similar move last week by its Japanese rival.
The cuts come at the start of the busy autumn season, which usually accounts for nearly two-thirds of annual console purchases, and should enable the US software company to maintain its advantage over Sony in what has been a weak year for the industry, analysts said.
Microsoft has sold 30m Xbox 360s since 2005, while Sony has sold slightly less than 24m PlayStation 3 consoles, which were launched a year later. Both trail the Nintendo Wii, which has sold more than 50m globally.
"This is all about maintaining the momentum. [Xbox] is the only one that has been selling relatively well over the summer," said Van Baker, an analyst at Gartner, a technology research firm.

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.
15 years went by so fast. I remember playing through the story mode at launch.

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.
Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.
More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.
Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.
All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.
False information being provided in this article, Xbox 360s failure rate has been confirmed to be 54.2%.
The price adjustment made national news here in the US. Heard it on ABC news on radio and CNN on TV.
What is funny is that people think this is a reaction to just a couple of days ago from Gamecom when it has been a year and this has been in their plans to do this. Nobody notice this is the first time both consoles have seen a price cut days from one another.
DP
With a Whip.