August 14, 2009 - 2K Games' upcoming post-apocalyptic shooter Borderlands has a lot to prove this holiday. Developer Gearbox Software is risking the unproven franchise by sandwiching the title between Halo 3: ODST and Call of Duty: Modern Warfare 2, two games expected to stay on top of the sales charts well into the New Year. The company realizes this, and one way it hopes to garner the attention of buyers is with an eye-catching cover. Gearbox CEO Randy Pitchford recently talked to IGN about the motives for choosing the game's box art, and how the company is taking the same risk with the cover as it did developing the game.
The developers behind the original Borderlands discuss their last-second Hail Mary to change the course of the franchise.
ever since XIII came out I really loved the cell shaded artstyle in games. I probably wouldn't have tried it if it didn't have such a style like that
Pure Arts Reveals Borderlands Collectible that fans should l8ve.
Take-Two admits the Borderlands movie was disappointing, though it still contributed to the game catalog's sales.
"we don’t really need to break out the contribution from the film because while it was economically positive"
Come on, there was nothing positive about it, it literally bled money...not really economically.
No there was not. The same way there was no Dragon Ball live action movie, nor an Avatar the Last Airbender live action movie :)
So the movie cost 155 million to produce and another 30 million dollars to promote . Borderlands movie brought in around 31 million worldwide . So basically, the Borderlands movie was a 154 million commercial for Borderlands video game franchise.
Awesome cover, reminds me of Jamie Hewlett type stuff back in Tank Girl.
Cool stuff indeed. I'm hoping this and Alpha Protocol make October a great Action RPG month.