
It's a funny thing, Borderlands. While excitement arose during its initial 2007 announcement, it was the cel-shaded graphics that brought the game the most attention. After that, however, Borderlands sort of fell off the radar, becoming a game many people were not even thinking about, much less actively wanting to play. With games like Fallout 3 and Call of Duty 4 doing the whole shooter/RPG thing passably, it almost seemed like Borderlands was going to be late to the party.
Then, of course, Gearbox Software, complete with Samba de Amigo and Brothers in Arms: Hell's Highway, became ready to settle down and focus on Borderlands. This is when all the attention came rushing back, with outlandish claims of millions of weapons, dashing cel-shading design, and a little something about apples. Interesting game, to be sure.

The developers behind the original Borderlands discuss their last-second Hail Mary to change the course of the franchise.
ever since XIII came out I really loved the cell shaded artstyle in games. I probably wouldn't have tried it if it didn't have such a style like that

Pure Arts Reveals Borderlands Collectible that fans should l8ve.

Take-Two admits the Borderlands movie was disappointing, though it still contributed to the game catalog's sales.
"we don’t really need to break out the contribution from the film because while it was economically positive"
Come on, there was nothing positive about it, it literally bled money...not really economically.
So the movie cost 155 million to produce and another 30 million dollars to promote . Borderlands movie brought in around 31 million worldwide . So basically, the Borderlands movie was a 154 million commercial for Borderlands video game franchise.