
Gamespot:
2K Games' upcoming Borderlands faces some stiff competition at retail this holiday season. When the Gearbox Software-developed "role-playing shooter" launches October 20 in North America, it won't have to worry about other titles occupying the exact same genre niche. However, it still needs to stand out from a crowd of high-profile titles in established franchises, such as Halo: ODST, Assassin's Creed 2, Uncharted 2: Among Thieves, and New Super Mario Bros.
Despite that assortment of big-name offerings across all the consoles, 2K Games president Christoph Hartmann told GameSpot the field of contenders is actually light compared to the last stretch of 2008. The executive also touched on the difficulties of launching new intellectual property in the game industry, the decision to switch up Borderlands' art style, and how 2K Games is like an apple tree.

The developers behind the original Borderlands discuss their last-second Hail Mary to change the course of the franchise.
ever since XIII came out I really loved the cell shaded artstyle in games. I probably wouldn't have tried it if it didn't have such a style like that

Pure Arts Reveals Borderlands Collectible that fans should l8ve.

Take-Two admits the Borderlands movie was disappointing, though it still contributed to the game catalog's sales.
"we don’t really need to break out the contribution from the film because while it was economically positive"
Come on, there was nothing positive about it, it literally bled money...not really economically.
So the movie cost 155 million to produce and another 30 million dollars to promote . Borderlands movie brought in around 31 million worldwide . So basically, the Borderlands movie was a 154 million commercial for Borderlands video game franchise.