Microsoft (NSDQ: MSFT) is pursuing the Burger King store location strategy, announcing that it will basically shadow Apple's retail stores with stores of its own. It has doubled down on that approach by snagging Apple's former vice president of real estate, George Blankenship.
This isn't the kind of move you expect from a market leader.
Burger King decided long ago that it was more cost-effective to open up across the street from Mickey D's than do its own market research, a tacit admission that McDonald's has the better read on the best retail locations.
At least it's a realistic assessment by Microsoft that, while it's a market leader in areas like desktop software and PC operating systems, it's a laggard when it comes to digital entertainment devices like Zune.
New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.
It's a step forward for Stop Killing Games.
The Callisto Protocol director thinks the solution involves the right people, the right timing, and perhaps a little bit of AI
I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise
We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.
Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.
it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.
This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.
