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710°

Microsoft to Bring Silverlight to Xbox Live

Media Post has the scoop on the imminent arrival of Microsoft Silverlight to the Xbox 360 platform. This cross-platform technology is Microsoft's response to the popular Adobe Flash format. The arrival of Silverlight aims to boost campaigns on Xbox Live by turning ads into interactive and interconnected experiences.

By bringing Silverlight to the Xbox 360, Microsoft will enable companies to build advertising campaigns that span four screens: computers, mobile phones, Surface and now televisions. MediaPost reports:

Silverlight-powered media on Xbox will have the same appearance as ads seen on a Web browser. Think technology that competes with Flash, only supported by 6 million Silverlight developers worldwide who now have the option to tap a variety of Microsoft tools and technologies and develop marketing campaigns for Xbox.

"Today, movie trailers are available in a high-definition (HD) format, but Silverlight will deliver 1080p HD and 5.1 surround sound without discs directly into the Xbox." Sean Alexander, director at Microsoft's Advertising Business Group, told MediaPost.

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news.teamxbox.com
6168d ago Replies(22)
6168d ago Replies(5)
Godmars2906168d ago

The frame work, but the apps?

FamilyGuy6168d ago

For what reason? There sure are a lot of deletions on this topic and i know my posts were on topic AND i read the article so what gives?

ALSO, does "deleted my mod" = minus a bubble each time or what? I had 9 bubbles yesterday and today i have only 5, how does that happen?

SnuggleBandit6167d ago

ask why dis or i did not murder him (he should know)

*notice i did not say THEY*

Jaces6167d ago

Wow...never saw this turning into a flamebait battle.

Anyway, this is cool. Just one more neat thing to add to my 360 come December. :D

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40°

15 Years Ago, Mortal Kombat (2011) Saved Gaming’s Biggest Fighting Franchise

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.

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fortressofsolitude.co.za
italiangamer31d ago

"Gaming’s Biggest Fighting Franchise"

Press X to (seriously) doubt.

DarXyde29d ago

Underrated comment. I used to hate that game so much that any time my siblings asked me to play it, I just picked Hom and shut myself down mid-match.

Soy29d ago

And then MK1 killed it again.

DivineHand12529d ago (Edited 29d ago )

15 years went by so fast. I remember playing through the story mode at launch.

50°

44% of games industry professionals have considered leaving the industry as a result of redundancies

New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.

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gamesindustry.biz
Cockney32d ago

Well if that 44% left im sure there would be a lot less redundancies

40°

Stop Killing Games on the latest European Commission public hearing

It's a step forward for Stop Killing Games.

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rockpapershotgun.com