This week the folks at 2K had a few journalists out to Caesars Palace in Las Vegas for an in-depth look at the motion capture technology going into the latest and greatest 2K hockey game console-wide, NHL 2K10. Amidst a few bottles of suds and plates of grub the company invited cover athlete Alexander Ovechkin and consultant "slash" NHL pro Ryan Kessler to lay down some new animations for the game on the Las Vegas strip, outside, at night. It was a pretty impressive setting for a mo-cap session. Before kicking the party off, however, 2K gave IGN a sneak peak at NHL 2K10 in its current state, and they had a chance to get some new details and a quick preview of what's to come later this year.
NHL 2K11 has arrived exclusively for the Wii, and despite some interesting party features and multiplayer support, it takes a step backwards from last year's impressive outing.
GPB writes: "When the NHL 2K franchise began on the Sega Dreamcast, it was a hit with hockey fans, although it still ran a distant second to the more popular NFL 2K and NBA 2K series. Nevertheless, Sega stuck with it, producing new releases year after year for its console before eventually moving on to the PlayStation 2 and Xbox. When 2K Games took over shortly thereafter, it helped mold NHL 2K into a champion, easily overtaking the lacking hockey games EA Sports was producing at the time."
Double Fusion, the leading in-game advertiser, today announced that 2K Sports has granted Double Fusion the exclusive dynamic in-game advertising rights for two of its franchises for the PS3.
It's always crazy to hear how in-game ads are becoming more complex. With DVR and streaming TV online becoming more and more popular, you gotta think advertisers will be looking more towards incorporating ads into other media, like video games.
As long as the advertising isn't blatant, i.e. in the load screens, then I'm not bothered, but FNR4 had adverts in the load screens which were just annoying.
- They obviously chose Sony Exclusives due to their superior quality compared to, let's say, 360 exclusives. -
I only have a ps3 but how did u come up with that? its 2ksports not s.e. 2k has bad ports on there sports games. thats a fact
I don't mind too much as long as the ads don't get in the way of the gameplay. If its used in game like in real life, on billboards in open world games or around the perimeter like football/soccer then its ok. But if it is blatantly put in my face then its wrong and shouldn't be allowed.
The money is used to help 2k with there dooooooodooooooooooo severs and there bad ps3 ports.
