In-game ads made headlines last year when President Obama advertised his presidential campaign in Burnout Paradise. While driving along the street, you could see billboards adorned with Obama's face.
With print, TV, and Internet advertising suffering from lower rates and fewer sales, one might think that ads in video games would decline as well. According to financial analysts at Citigroup, however, there's a good chance this will not be the case.
"Kalypso Media and Kite Games are today very proud and happy to announce that ‘Sudden Strike 5’ is now available for PC and consoles." - Kalypso Media and Kite Games.
"Indie developer, Strangely Named is excited to confirm that their latest title, OBLITACRATER, is out now on PlayStation 5 & Xbox Series X|S, alongside its full 1.0 release on Steam." - Strangely Named.
"Arc System Works Co., Ltd. is pleased to announce that the Steam port of ‘Puzzle Bobble Every Bubble!’ is available today!" - Arc System Works Co., Ltd.
it ads to the atmosphere like in picadili square in gt5p
I remember when they said in-game ads will help to cut down on the costs of making game so that prices wont go up on them. Yet we see in-game ads and the price of games went from 50 to 60
@Labaronx
It was Microsoft who said that in order for Xbox Live to be free there would have to be Ads on it which there are so I think they should atleast lower the price if anything
If it's logical placement, I really don't care.
Things that are ok:
- Freeway signs
- Building murals
- soda beverages
- restaurants
- delivery vehicles (like a parked pizza delivery car or something)
Things that are NOT ok:
- Other games being advertised
- obvious placement such as next to a character's face in a closeup
- constant in-game references to any given product whether spoken or visual (too much is a big no-no for any advertising)
It's a good market for ads. I don't mind because ads can potentially add to the realism as in other forms of entertainment.
Just don't go crazy to the point ads hurt the product itself. I don't want to see a McDonalds in GoW.
Anyone noticed the real adverts in Prototype?
I'm not sure if it's just in the game or streamed online. But I'm in the UK, I don't have these 'Gamestops'. I can understand DC comics, due to them publishing the Prototype comic, but Gamestop? what the heck have they got to do with Prototype except selling the game in the US?