GamePRO.de published the first gameplay video showing Borderlands' new art style in motion.

The developers behind the original Borderlands discuss their last-second Hail Mary to change the course of the franchise.
ever since XIII came out I really loved the cell shaded artstyle in games. I probably wouldn't have tried it if it didn't have such a style like that

Pure Arts Reveals Borderlands Collectible that fans should l8ve.

Take-Two admits the Borderlands movie was disappointing, though it still contributed to the game catalog's sales.
"we don’t really need to break out the contribution from the film because while it was economically positive"
Come on, there was nothing positive about it, it literally bled money...not really economically.
So the movie cost 155 million to produce and another 30 million dollars to promote . Borderlands movie brought in around 31 million worldwide . So basically, the Borderlands movie was a 154 million commercial for Borderlands video game franchise.
the art design looks cool but honestly it just looks like another slow console shooter, I expected more, especially after that big article they did in PC gamer about it
I cant believe how crappy this looks. The original design was so much better. They have lost me on this one, which one of my most anticipated titles of the last 2 years. Cel shading ruined Borderlands for me. I feel like Im going to be sick... On the other hand if you like cel shading, go ahead and crap yourself cuz you just got an awesome game, jerk.