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350°

PS3 - Marketing a 'Comeback'

It's hard to say that a console needs a comeback after being on the market not even 5 months, and SCEA certainly wouldn't call it that, but Peter Dille, SCEA's SVP of Marketing, does acknowledge that marketing the PS3 is an "ongoing education effort." GameDaily speak with Dille about Sony's marketing efforts and post-launch challenges.

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biz.gamedaily.com
techie7001d ago (Edited 7001d ago )

Booyakasha

Robotz Rule7001d ago

Classic!,ha ha ha...very funny...zzzzz.....

scarlett_rg7001d ago

Phew! For once someone from Sony doesn't come out of an interview with his foot in his mouth.

I still think they're putting way too much faith into HOME though. I mean, it's going to have some good features... but the 3D world?... in my opinion, a big waste of company resources that could be much better utilized elsewhere. I personally don't think it will have the impact they're hoping for. It doesn't interest me in the least, and I'm quite sure I'm not the only gamer out there that feels that way.

It's just like fancy, graphical websites. I hate the bloody things. Skip the song and dance, and just give me the information already! And true, HOME does have a quick menu system... but like I said, spend your resources on something other than a fancy 3D world.

My opinion... Sony misses the mark again. I -used- to be a big fan. But they've lost me, and need to do much better than this to get me back.

I'll stick with 360 and Wii for now.

TheExecutive7001d ago

As i respect your opinion.. non-biased to say the least

I must diagree... I really believe that home will be fancy for those who want it to be fancy... and those who just want to play games... i think it will be a medium between both. Its about CHOICE right? this wont be "just" a marketing scheme

Adriokor7001d ago

I think they are going for something similiar...

artman7000d ago

My opinion... M$ misses the mark again. I -used- to be a big fan. But they've lost me, and need to do much better than elite to get me back.

I'll stick with PS3 and Wii for now.

lol...

techie7000d ago

You see I think the concept of Home is very intriguing to Human beings if you think about it in more depth...don't just think of it as a 3d world. Thing of it as a 3d space in which you interact with others, and you can control. It's a persons dream...it's like us talking in here, but with 3d characters. And I can show you some leaked footage of a game on my TV in my apartment, or we can go and have a chat with a developer.

It's all very intriguing. And to average consumer they will most likely say "woah cool" and that's what matters :)

+ Show (1) more replyLast reply 7000d ago
whengeeksgobad7001d ago

It's the price. I'd buy one if it didn't cost nearly as much as my monthly rent does. Thats just sick. To all of you who could/can afford it and have already purchased one or are planning on it, great. I've said this over and over again but I just cannot justify that cost, and if Sony gets away with successfully selling a console for $600.00, the next gen consoles will have a much higher likelihood of costing that as well. That's just not right.

Anego Montoya FTMFW7001d ago

i have one and it`s well worth the $$$.
It`s just one of those things once ya buy it ya know where your money went.
But on the other hand i understand you(and agree).
they`ll bring the price down when it`s right,when they get rumble back,when the games start rollin in weekly, when MS starts messin up(more than they all ready have recently).

Just sit tight and wait.
it`ll come down. TRUST ME.

SlippyMadFrog7001d ago

Does it cost nearly as much as your rent does??? Then it's cheap in my oppion. I live in South Africa and here it costs 3 times as much as one months rent. Even an Xbox360 costs more than one months rent. You guys have it easy man!

artman7000d ago

same here in Indonesia, they first sell ps3 for almost US$1500 (with 3 original games), now it's almost US$900... even wii is US$500 (with 10 pirated games)... 360? $400~ with extra 10 pirated games... I'm sure M$ intent to let the pirate games free here,... it sell their console more for sure... (I bought one. not even when the pirate soft release yet)

so, the one who buy PS3 ... is the one who have money... and majority in indonesia is poor country~ they like ps3, but they can't afford the game...

techie7000d ago

See that's a shame...but it does happen a lot in every consoles life. Especially with the playstation. The ps2 was expensive in its day...and as we all know the sales are majorly there when the price starts to go down. Look forward to the price cut at christmas...also have lots of games then...and may I be so bold as to say r.....u.........m..........b.. ......l....e

+ Show (1) more replyLast reply 7000d ago
DJ7001d ago

Both I and countless others see Home as an important step because not only does it help unify the online Playstation community, it actually surpasses what Sony's competitors have achieved in the same area. To assume that Home is Sony's sole focus in terms of PS3 software is a bit foolish. Before the announcement of home, people were arguing that Sony was resting on it's laurels and not innovating in any way. How wrong they were. There are obviously a lot more innovations on the way; Home is just the intro.

Anego Montoya FTMFW7001d ago

Completly.
Home and LBPlanet were just the tip of the iceburg.
Sony luvs too overwhelm you with stuff.
Innovation is there goal(Flow,Home,LBP,MGS4 and so much more)
This Is a game of chess.
And sony has proven to be able to see a few moves ahead.
I don`t know about you but i can`t wait for the game conventions that are comin up, i think the overwhelming is going to start there.

Good Comment.

GameJunkieJim7000d ago

It's a pretty big stretch to call home "innovation" in any way shape or form. Rather, it's a conglomeration of Second Life, a Microsoft's unified live structure, and the XBox Achievements. But Sony is no stranger to copying other ideas to develop their consoles. Dual Shock, Analog, etc.

I want Sony to come up with something actually innovative instead of imitative, maybe that will curb the liklihood of them getting into further lawsuits (Immersion) and maybe be an even stronger competitor for Microsoft. that way everyone wins.

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60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

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twistedvoxel.com
-Foxtrot36d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle35d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7735d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

40°

15 Years Ago, Mortal Kombat (2011) Saved Gaming’s Biggest Fighting Franchise

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.

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fortressofsolitude.co.za
italiangamer44d ago

"Gaming’s Biggest Fighting Franchise"

Press X to (seriously) doubt.

DarXyde42d ago

Underrated comment. I used to hate that game so much that any time my siblings asked me to play it, I just picked Hom and shut myself down mid-match.

Soy43d ago

And then MK1 killed it again.

DivineHand12542d ago (Edited 42d ago )

15 years went by so fast. I remember playing through the story mode at launch.

90°

PlayStation legend Shuhei Yoshida says Jim Ryan fired him because he didn't listen to him

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.

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eurogamer.net
Relientk7744d ago

Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.

Cacabunga44d ago

It should be free highway for him now.. but Sony are too stupid to see this, especially that moron Hulst

S2Killinit43d ago (Edited 43d ago )

Wtf why all that anger. PlayStation is dominating on every level. Besides I think there is a little more to hiring a CEO than just who is available. Its not like its a athlete your team wants to buy.

neutralgamer199243d ago

S2Killinit

live service failures, chasing trends, closing studios. yes dominating

Cacabunga43d ago

Sony is Dominating because competition is not existing. Compared to previous gens this is the poorest in terms of software offerings.

Last gen we got Uncharted 4 Lost Legacy and TLOU2 from ND alone.

This is so far a remasters gen, with no competition to lift up the quality

1nsomniac43d ago (Edited 43d ago )

..."PlayStation is dominating on every level"....

...Really???

PlayStation are soon heading into a new generation in the not to distant future. They currently have the worst customer satisfaction they've ever sustained as a company. The company is heading for a huge crash while at the same time they'll need to be planning how they are going to try and win back that favour and the build up to their new releases.

Yes financially they're winning but they're going to have to ride out this complete public corporate disaster. No one has faith in the company or the product anymore. They've damaged their public image so much this generation. Greed can kill anyone.

medman43d ago

Hulst is a disaster......

+ Show (2) more repliesLast reply 43d ago
blacktiger43d ago

He would've done the same thing and fire Jim Ryan and Shuhei would be the villain. Why?
Because Elite creates the narrative and distraction for gamers, users and citizens.

Outside_ofthe_Box44d ago

More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.

robtion43d ago

Yep. Yoshida was responsible for bringing one of the best games of this generation to playstation (Stellar Blade). He is an actual gamer and is in touch with what gamers want (creative, fun games, not GaaS and agenda pushing). He also seems like a genuinely nice guy if you watch some interviews. Of course they got rid of him.

darthv7244d ago

Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.

Agent7543d ago

Microflop. After Windows XP and Xbox 360, it all went floppy.

S2Killinit43d ago

Floppy 😆
No pun intended

badz14944d ago

Yoshida for President! Jim Ryan was and always be a hack! Sony should get Shu back

Lightning7744d ago

All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.

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