How you spread the word about a game like Free Realms, an ambitious, casually orientated free-to-play MMOG designed for anyone from children to adults? Sony Online Entertainment's answer lies in Facebook and Twitter and distributing it through a vast array of web gaming portals. It adds up to what is, according to SOE, the biggest-ever launch in online distribution, and a new frontier for videogame marketing.
Edge spoke with Torrie Dorrell, senior VP of marketing, and Laura Naviaux Sturr, director of global brand marketing, to discover how online communities don't like being talked at and why kids are so expensive to put the word to.
A lot has happened in gaming, especially free-to-play gaming, over the last decade. Nobody could predict just how prevalent it’s become, and how some of the biggest games on the planet – League of Legends, Fortnite: Battle Royale, World of Tanks, and more – are all free-to-play.
PSU looks at the emergence of free-to-play games and how it relates to PS3 and PS4.
The Koalition: "Sony Online Entertainment (SOE) hosts an annual event to celebrate their massive stable of free-to-play MMO games, as well as an opportunity for them to finally shed some more light on the next Everquest game. SOE’s library of current offerings includes: DC Universe™ Online, Dragon’s Prophet™, EverQuest®, EverQuest® II, Free Realms®, PlanetSide®2 (review here,) PoxNora®, Star Wars®: Clone Wars Adventures™ and Vanguard® Saga of Heroes. With so many games on their roster, it’s no surprise that they host an annual event to celebrate the games and gamers. The event is being held at Planet Hollywood Resort & Casino in Las Vegas on Aug. 1 – Aug. 4, 2013."
