Sony Computer Entertainment Europe, which controls 80 per cent of the gaming market in India, is betting big on regional language games development, and will introduce at least six new regional language games this year.
According to Atindriya Bose, country manager - playstation, Sony Computer Entertainment, "Regional language games are not in terms of language because most gamers are already proficient in English. Regional language games that we would create are in terms of characters, scenery and stories."
"We introduced the first regional language game 'Hanuman' on March 25, this year. Hanuman saw 10,000 units being sold to the trade on day one of its launch. Usually, a good international title would see 3,000-4,000 units sale on the first day. This proved the potential of regional games," Bose said.
Atindriya Bose hopes the launch of PlayStation Move will convince more non-gamers to pick up game consoles, which, he says, are perfect “digital distribution platforms” for all kinds of entertainment. He spoke to Lounge about Indian gamers, street cricket and the success of Hanuman: Boy Warrior.
On the eve of Sony's E3 press conference, the Hindu community has made good on its threat to call for a worldwide boycott of Sony.
Rajan Zed, an acclaimed Hindu statesman, has been campaigning against the Indian-developed PS2 game Hanuman: Boy Warrior, for months.
Now, a day before Sony takes the stage at E3, a joint announcement from various Hindu community leaders around the world has officially called for a worldwide Sony boycott.
Apart from Zed (who is American), leaders from the USA, Australia, and India have joined the call.
Other worldwide non-Hindu religious groups have also been encouraged to join in the boycott.
There are around 900 million Hindus in the world, with around 20 million outside India, making them one of the world's largest religious communities. This boycott could have a huge impact within India itself, where Sony is trying to grow the PlayStation brand, with titles such as the offensive game in question.
You know.. this is like the special olympics.. even if you win, you're still retarded.
How about getting the slumdog kids a proper house then start the boycotting, fvcking idoits, anything to get attention.
Let's not focus on the fact that India is still a 3rd world country....Video games are the real culprit
someone made the game there and they tell sony to boycott Indian-developed game . that seems fair
I didn't bother reading the article. Why are Hindus boycotting Sony now? What's so offensive about this Indian developed game?
You plays as Lord Hanuman and they feel that he was not meant to be reduced to a character in a video game.
It is a weak argument if you ask me... especially since it is developed by an Indian studio.
A Hindu man from America just sent me a press release urging Sony to withdraw recently-released PlayStation 2 game Hanuman: Boy Warrior. Rajan Zed the president of the Universal Society of Hinduism.
Sony finally issued a response.
