
With the Euro launch just 24 hours away, Sony have featured new ads at bus stops, and on billboards.
We've all heard the Sony CEO's dubious claims that the PS3 is like a Mercedes. Well, it's nice to see some more traditional advertising down under, where Sony Australia have been using the line, "Fast. Powerful. Intelligent." to get their message across. Yes, the PS3 is fast, and powerful (though one could argue they are the same thing), and it could be considered intelligent in many respects.
Despite preferring the traditional ads, I can't help but think there must be some happy medium in-between the two that has been entirely missed through the PS3 marketing campaign.

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.
15 years went by so fast. I remember playing through the story mode at launch.

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.
Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.
More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.
Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.
All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.
something simple like
"Are you ready to Game"
would probably hit a bigger crowd.
Thats the best way to get people's attention is to adveriste on the streets
Or is the orange backround the orange clouds from the Halo 2 advertisements?
I was at college when that game was launched and the rector let me keep this massive A-0 sized Halo2 poster - which was awesome.
....until I got home and it was like a canvas in my bedroom.
I had more fun with that poster than I did on Halo 2 to be honest.
On par with the topic, I think this is a little overdue, since most people are finished taking pre-orders. As a whole I think the whole Sony advertising campaign has been nothing short of inadequate, pathetic even. Cutting costs again?