The UK's recently launched Change4Life campaign is going straight for video game vilification.
The new print ad ties childhood gaming to a shortened lifespan, a bold follow-up to the television version that links video games to obesity.
MCV and ELSPA have, rightly, decided to point out just how harmful these sweeping, defamatory assertions are.
Authentic representation can only happen if developers have the determination to make it happen.
The cash will be distributed in the form of targeted grants issued via the UK Games Fund.
Growth driven by digital software and console hardware sales.
uhhh... what the smurf?
everything in life shortens your life span
There are lots of reasons that can be contributed to obesity (as was stated in the article). If you take away video games, does that mean that your child will automatically lead a healthy lifestyle? Hellz no!
If parents stop letting their kids play video games but they are still feeding them the McDonalds diet, it solves nothing.
they will run the same ad, but with a kid reading a book... or maybe doing homework. Because you know, reading books and homework prevent you from excercising. Too much of anything can be bad, some people just cant comprehend.