The UK's recently launched Change4Life campaign is going straight for video game vilification.
The new print ad ties childhood gaming to a shortened lifespan, a bold follow-up to the television version that links video games to obesity.
MCV and ELSPA have, rightly, decided to point out just how harmful these sweeping, defamatory assertions are.
'The economy is in shambles and these companies are still talking about sustaining growth instead of sustaining their business.'
They should just make games. That sounds crazy, I know, but, hear me out.
No need for dev-times to.take 3+ years. Just stick to formula. Not every game needs to be bigger & better than everything else. Not every game needs to be GaaS. Not every game needs to completely re-invent the wheel.
They KNOW how to make a cool Splinter Cell game; Interesting story, 8-10 levels, just go and make it. Give the people want they know, want and love. It doesn't need to be a shared online experience. It doesn't need to be an epic big open world. It doesn't need celebrity voice-acting. Just make a cool new SC game, and the fans will be happy and pick it up. Easy. Done. Next one.
Same for Prince of Persia, Watch-Dogs, Assassin's Creed, Trials, Rayman, Brothers in Arms, etc.
The State of the Game Industry reports US-based tariffs are impacting 38 percent of business leaders in the game industry, affecting financial decisions.
Revenue rose by only 0.2% year-on-year, while downloads increased by 4.6%
uhhh... what the smurf?
everything in life shortens your life span
There are lots of reasons that can be contributed to obesity (as was stated in the article). If you take away video games, does that mean that your child will automatically lead a healthy lifestyle? Hellz no!
If parents stop letting their kids play video games but they are still feeding them the McDonalds diet, it solves nothing.
they will run the same ad, but with a kid reading a book... or maybe doing homework. Because you know, reading books and homework prevent you from excercising. Too much of anything can be bad, some people just cant comprehend.