Microsoft plans to open a chain of retail stores, just like Apple did, but is this the right move for the software giant or it will turn out to be another flop like the $300 million advertising campaign the company launched last autumn?
In the press conference announcing the chain of retail stores, Microsoft revealed that the main purpose of opening retail stores, besides increasing visibility, is to establish a deeper engagement with its customers and learn more about customer behavior.
However, if Microsoft intends to get rid of the stereotypes, which Apple reinforced with its "I'm a Mac" TV ads, this is surely not the way. When hearing about a Microsoft store, probably every customer will immediately say: "Just like Apple." This is definitely not the best way to rehabilitate your image.
Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.
The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.
Riiiiight because people will just flock back to them for one or two games per year.
15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.
These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse
Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.
Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.
What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.
We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.
If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."
People from the open zone will either hang around there all day or vandalize them.