Sony Computer Entertainment Europe is reviewing its partnership with its media planning and buying agencies across Europe – including OMD in the UK.
OMD and its rivals are being invited to pitch for accounts.
Estimates put SCEE's annual media spend at over £8 million for 2008.
The review is being assisted by media consultancy firm Billets. A decision will be made in May.
Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.
they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.
Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted
Final Fantasy VIII is great and you are always the first to defend it in the comments
LucasArts gave Jango Fett his own game in 2002, and it pulled Star Wars into a much dirtier, rougher, and more interesting corner of the galaxy.
A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.
Underrated comment. I used to hate that game so much that any time my siblings asked me to play it, I just picked Hom and shut myself down mid-match.
15 years went by so fast. I remember playing through the story mode at launch.
In the past the agencies did a horrible job!
I wonder why sony doesnt have a inhouse agency that works with external media planners. The costs would be only slightly more but in return they would gain much more control over the complicated process in which lots of things can go wrong.
What media strategy?
Go Google or youtube search for RFID Chip, North American Union & STOP living in denial while you all spend time fighting each other wich console its better than the other you are losing your country in the hands of the Global Elite. Wake the Fnck up leave your damn console war and your damn console of preference for a moment & question wtf its going on with the economy and the government? stand up and open your door look the big dark cloud that its covering the U.S. right now and its going to destroy your constitution and liberty unless all of you stand up and unite forces and instead of joining rooms and start posting comments to start a console war join your voices together and fight this damn corruption inside the government & use this mediums to wake the people up. Wake the Fnck Up. Don't you see that when you don't have liberty and free speech you are turned into a slave controlled by the masters?!
http://www.youtube.com/watc...
http://www.youtube.com/watc...
getting a return on your investment? Agreed with 357, SCEA needs to go with someone new. Sony was nowhere on the mass media radar for 2008 (at least in North America) - except maybe for a few weeks after BD "won" the HD format war. That being said, the UK has apparently overtaken Japan as the second largest video game market - so I'm sure Sony can certainly claim some credit for that.